spiegel.de — September 2026 traffic, keywords & AI visibility

spiegel.de draws an estimated 82,100 visits a month from search engines. Effectively all of it is organic — about 82,100 visits from unpaid results. Spread across 41,700 ranking keywords, that averages roughly 2.0 organic visits per keyword.

On our AI visibility scale spiegel.de earns 97 of 100 points, a grade A+. It takes full marks for LLMS.txt, SEO health, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed.

The llms.txt on spiegel.de runs to 134 lines (5,725 characters) across 12 sections, last generated in February 2026. It introduces the site as "Der Spiegel - Nachrichten". It tells AI engines the business works in Media, Publishing and Technology. It describes 3 products, with prices such as Online News Platform at Free with optional subscription, Mobile News Applications at Free with in-app purchases and Spiegel+ Subscription at €19.99/month. Services it lists include Journalistic Content Creation and Digital Advertising Solutions. The audience it names is Professionals, Students, General Public, aged 18-54 (Global, with focus on Germany and Europe). Technologies it mentions include HTML5, CSS3, JavaScript, React and Node.js. The keywords it claims start with "Nachrichtenseite", "Politik", "Wirtschaft" and "Sport".

# Der Spiegel - Nachrichten

## About
Der Spiegel is a leading news website in Germany, offering in-depth coverage of politics, economics, sports, culture, science, and technology. It serves a diverse audience seeking reliable news and insightful analysis. With a strong commitment to journalistic integrity, Der Spiegel has become a trusted source for millions of readers worldwide. The platform also provides mobile applications to enhance accessibility and user engagement.

**Areas of Work:** Media, Publishing, Technology

## Things to Remember
- **Website:** https://spiegel.de
- **Address:** Hamburg, Germany
- **Contact:** [email protected]
- **Phone:** Not Available
- **Hours:** 24/7
- **Timezone:** Europe/Berlin
- **Currency:** EUR
- **Company Type:** Private
- **Employees:** 500
- **Revenue:** $120M
- **Hiring Status:** Yes, actively hiring

## Products
- **Online News Platform** (Free with optional subscription): A comprehensive digital news platform providing up-to-date information and analysis on global and local events.
- **Mobile News Applications** (Free with in-app purchases): Mobile apps for iOS and Android offering personalized news updates, notifications, and offline reading capabilities.
- **Spiegel+ Subscription** (€19.99/month): Premium subscription service providing ad-free access, exclusive content, and in-depth investigative journalism.

## Services
- **Journal

Google lists spiegel.de for about 41,700 keywords, which together bring an estimated 82,100 organic visits a month.

The latest technical audit of spiegel.de scored 93 out of 100 overall. Performance is its weakest area at 80, while SEO scores highest at 100. The audit makes 15 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

Der Spiegel's company profile names welt.de, faz.net and taz.de as competitors. Its own llms.txt adds zeit.de and bild.de. Outside its market, the domains ranked closest to it in our worldwide ranking are xxx18hot.com, ecnavi.jp, eff.org and rambler.ru.

welt.de

faz.net

taz.de

zeit.de

bild.de