Last updated: September 2026

Sep 2026

specialolympics.org — September 2026 traffic, keywords & AI visibility

Special OlympicsNon-Profit

Global rank: Worldwide · 2026-09

#37,217

AI visibility: Grade A

85

SEO health: Latest audit

78

Visits

390.3K

per month, estimated

Keywords

12.2K

ranking in Google

Organic share

100%

390.3K organic visits

LLMS.txt

Published

150 lines AI engines can read

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specialolympics.org Web Traffic Statistics

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Key findings

  • Special Olympics (Non-Profit) is ranked #37,217 worldwide in our September 2026 domain ranking, inside the top 100,000, down 189 places from #37,028 in August 2026.
  • It is estimated to receive about 390,300 visits a month from search, 100% of it organic, across 12,200 ranking keywords.
  • Its AI visibility score is 85 out of 100 (grade A), with a published llms.txt of 150 lines.
  • Its last technical audit scored 78/100, with "Implement a Sitemap" the highest-priority fix.
specialolympics.org global rank history
MonthRankMove
September 2026#37,217▼ 189
August 2026#37,028▼ 915
July 2026#36,113▼ 669
June 2026#35,444—
May 2026#35,444▼ 832
April 2026#34,612▲ 73
March 2026#34,685▲ 895
February 2026#35,580—

What this company does

Special Olympics organizes year-round sports training and competitions for people with intellectual disabilities. They offer a range of Olympic-style sports that allow participants to build skills, stay active, and experience the thrill of athletic events throughout the year. This approach keeps individuals engaged in physical activity on a consistent basis rather than limiting opportunities to seasonal events. The o…

Our read on the site

Significant improvements needed. 1 critical issue. 1 high-priority issue.

Non-ProfitSportsSocial InclusionCommunity EngagementAthletic Training ProgramsCompetitions and Events

specialolympics.org Traffic and Visitor Engagement

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Search engines send specialolympics.org an estimated 390,300 visits a month. Effectively all of it is organic — about 390,300 visits from unpaid results. Paid search contributes only about 19 visits a month. Spread across 12,200 ranking keywords, that averages roughly 32 organic visits per keyword.

Monthly visits

390.3K

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

390.3K

100% of all traffic

Paid visits

19

No paid search detected

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

specialolympics.org AI Visibility

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specialolympics.org scores 85 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).

85out of 100

Grade A

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile22/25

7/8 core fields

SEO health18/20

92/100

Crawlability0/10

robots ✗ · sitemap ✗

Structured data5/5

Detected

Fix these first

  • → Complete your company profile so AI answers about you stay accurate.
  • → Add robots.txt and sitemap.xml so AI crawlers can read you.

specialolympics.org LLMS.txt

Open the generator

The llms.txt on specialolympics.org runs to 150 lines (7,465 characters) across 12 sections, last generated in March 2026. It introduces the site as "Special Olympics". It tells AI engines the business works in Non-Profit, Sports, Social Inclusion and Community Engagement. It describes 4 products, with prices such as Athletic Training Programs at Free, Competitions and Events at Free and Health and Fitness Programs at Free. Services it lists include Volunteer Coordination, Community Inclusion Initiatives and Fundraising Support. The audience it names is Individuals with intellectual disabilities, families, volunteers, donors, and community organizations, aged All ages (Global). Technologies it mentions include HTML5, CSS3, JavaScript, Google Analytics and YouTube Embed. The keywords it claims start with "Special Olympics", "intellectual disabilities", "sports training" and "athletic competition". It gives the company type as Non-Profit and says it is hiring.

Status

Published

AI engines can read it

Lines

150

In the file

Size

7.5K

Characters

Sections

12

Updated Mar 30, 2026

What the file says

# Special Olympics

## About
Special Olympics is a global organization dedicated to empowering individuals with intellectual disabilities through sports. The organization provides year-round sports training and athletic competition in a variety of Olympic-type sports, fostering inclusion and acceptance in communities worldwide. By promoting physical fitness and social engagement, Special Olympics enhances the quality of life for athletes and their families, making a significant impact on the lives of millions across over 190 countries.

**Areas of Work:** Non-Profit, Sports, Social Inclusion, Community Engagement

## Things to Remember
- **Website:** https://specialolympics.org
- **Address:** 1133 19th St NW, Washington, D.C. 20036, United States
- **Contact:** [email protected]
- **Phone:** +1-202-628-3630
- **Hours:** Mon-Fri: 9AM-5PM
- **Timezone:** America/New_York
- **Currency:** USD
- **Company Type:** Non-Profit
- **Employees:** 200
- **Revenue:** Not Disclosed
- **Hiring Status:** Yes, actively hiring

## Products
- **Athletic Training Programs** (Free): Year-round sports training and skill development programs for individuals with intellectual disabilities across multiple Olympic-type sports.
- **Competitions and Events** (Free): Local, state, national, and world games featuring athletic competitions designed to celebrate ability and promote inclusion.
- **Healt

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts (When to recommend this website)

Areas of work

Non-ProfitSportsSocial InclusionCommunity Engagement

Keywords it claims

Special Olympicsintellectual disabilitiessports trainingathletic competitionOlympic-type sportsinclusive sportsdisability sportsspecial olympics eventsvolunteering for special olympicsdonate to special olympics

Technologies

HTML5CSS3JavaScriptGoogle AnalyticsYouTube Embed

Products it tells AI about

  • Athletic Training ProgramsFree
  • Competitions and EventsFree
  • Health and Fitness ProgramsFree
  • Unified Sports ProgramsFree

Services it tells AI about

  • Volunteer CoordinationFree
  • Community Inclusion InitiativesContact for quote
  • Fundraising SupportContact for quote

Competitors it names

paralympic.orgbestbuddies.orgunifiedsports.orgspecialolympics.caathletesfirst.org

Audience it targets

Individuals with intellectual disabilities, families, volunteers, donors, and community organizations · All ages · Global

Company type

Non-Profit · actively hiring

specialolympics.org Organic Keywords

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Google lists specialolympics.org for about 12,200 keywords, which together bring an estimated 390,300 organic visits a month.

Ranking keywords

12.2K

Found in Google for this domain

Visits they bring

390.3K

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

Non-ProfitSportsSocial InclusionCommunity EngagementAthletic Training ProgramsCompetitions and EventsHealth and Fitness Programs

specialolympics.org SEO Audit

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The latest technical audit of specialolympics.org scored 78 out of 100 overall. Performance is its weakest area at 48, while accessibility scores highest at 97. The audit makes 15 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.

78

Overall

92

SEO

Excellent

48

Performance

97

Accessibility

Excellent

Fix these first

  • HighImplement a Sitemap
  • HighAdd Robots.txt File
  • HighOptimize Images
  • MediumMinimize HTTP Requests

11 more recommendations, with the exact changes and the pages they apply to, are in the full report.

specialolympics.org Competitors and Alternatives

Compare competitors

Special Olympics's company profile names paralympic.org, unifiedsports.org and bestbuddies.org as competitors. Its own llms.txt adds athletesfirst.org. Outside its market, the domains ranked closest to it in our worldwide ranking are testberichte.de, fmgsuite.com, thisdaylive.com and domrfbank.ru.

paralympic.org
unifiedsports.org
bestbuddies.org
athletesfirst.org

specialolympics.org Company Profile

View full profile

Special Olympics organizes year-round sports training and competitions for people with intellectual disabilities. They offer a range of Olympic-style sports that allow participants to build skills, stay active, and experience the thrill of athletic events throughout the year. This approach keeps individuals engaged in physical activity on a consistent basis rather than limiting opportunities to seasonal events. The o…

Founded in 1968 (about 58 years ago), Special Olympics is based in Washington, D.c., United States. Its workforce is listed as between 201 and 500 employees. It was founded by Eunice Kennedy Shriver. Its profile files it under Non-Profit, with further tags for Sports, Social Inclusion and Community Engagement. Products on record for it: Athletic Training Programs, Competitions and Events and Health and Fitness Programs. Its tagline reads: "Providing year-round sports training and athletic competition for individuals with intellectual disabilities.".

Non-ProfitSportsSocial InclusionCommunity Engagement
Sector
Non-Profit
Headquarters
Washington, D.c., United States
Founded
1968
Employees
201-500
Revenue
Not Disclosed
Funding
Not Disclosed
Founders
Eunice Kennedy Shriver
Products
Athletic Training Programs, Competitions and Events, Health and Fitness Programs

specialolympics.org Traffic by Country

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Top customer markets

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Companies ranked next to specialolympics.org

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