Last updated: September 2026
Global rank: Worldwide · 2026-09
#2,758
AI visibility: Grade A+
94
SEO health: Latest audit
66
Visits
4.2M
per month, estimated
Keywords
502.5K
ranking in Google
Organic share
100%
4.2M organic visits
LLMS.txt
Published
149 lines AI engines can read
You're seeing the free preview of smithsonianmag.com
smithsonianmag.com Web Traffic Statistics
Key findings
- Smithsonian Magazine (Media) is ranked #2,758 worldwide in our September 2026 domain ranking, inside the top 10,000, the same position it held in August 2026.
- It is estimated to receive about 4.2 million visits a month from search, 100% of it organic, across 502,500 ranking keywords.
- Its AI visibility score is 94 out of 100 (grade A+), with a published llms.txt of 149 lines.
- Its last technical audit scored 66/100, with "Improve Page Load Speed" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #2,758 | — |
| August 2026 | #2,758 | ▼ 71 |
| July 2026 | #2,687 | ▼ 52 |
| June 2026 | #2,635 | — |
| May 2026 | #2,635 | ▼ 28 |
| April 2026 | #2,607 | ▲ 6 |
| March 2026 | #2,613 | ▼ 2 |
| February 2026 | #2,611 | — |
What this company does
Smithsonian Magazine has been captivating readers since 1970 with its blend of rigorous journalism and stunning photography. Published under the umbrella of the Smithsonian Institution, it dives deep into the worlds of history, science, arts, and culture, offering stories that go beyond surface-level news. From uncovering lost civilizations in remote archaeological sites to spotlighting breakthroughs in space explora…
Our read on the site
The overall SEO health of Smithsonian Magazine is moderate, with strengths in HTTPS security and a well-structured sitemap. However, significant improvements are needed in performance, best practices, and content strategy to enhance user experience and search visibility.
smithsonianmag.com Traffic and Visitor Engagement
Search engines send smithsonianmag.com an estimated 4.2 million visits a month. Effectively all of it is organic — about 4.2 million visits from unpaid results. Paid search contributes only about 2 visits a month. Spread across 502,500 ranking keywords, that averages roughly 8.4 organic visits per keyword.
Monthly visits
4.2M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
4.2M
100% of all traffic
Paid visits
2
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
smithsonianmag.com AI Visibility
smithsonianmag.com scores 94 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (17/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
85/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
smithsonianmag.com LLMS.txt
The llms.txt on smithsonianmag.com runs to 149 lines (8,159 characters) across 12 sections, last generated in April 2026. It introduces the site as "Smithsonian Magazine". It tells AI engines the business works in Publishing, Media, Education and Cultural Content. It describes 4 products, with prices such as Annual Print Subscription at $39.95/year, Digital-Only Subscription at $19.95/year and Print + Digital Bundle at $49.95/year. Services it lists include Content Syndication, Advertising Opportunities, Sponsored Content and Membership Program. The audience it names is Educated professionals, culture lovers, aged 25-65 (Global). Technologies it mentions include HTTPS, robots.txt, sitemap.xml and Viewport Meta. The keywords it claims start with "Smithsonian Magazine", "history", "science" and "arts". It gives the company type as Non-Profit.
Status
Published
AI engines can read it
Lines
149
In the file
Size
8.2K
Characters
Sections
12
Updated Apr 28, 2026
What the file says
# Smithsonian Magazine ## About Smithsonian Magazine stands out as a beacon for those who love digging into the rich tapestries of human history and the frontiers of science. Tied closely to the Smithsonian Institution's museums and research, it delivers monthly print issues packed with feature stories, plus a bustling website full of daily updates. Topics span archaeology finds in dusty tombs to the latest in wildlife conservation and artistic movements. It caters to readers worldwide who want more than quick bites—think detailed narratives with expert input and gorgeous photos. The appeal is in making the extraordinary feel close, whether it's a profile on an ancient artifact or a peek at quantum computing. Subscriptions mix print and digital for full immersion in archives dating back decades. Categories guide you: Smart News for timely hits, History for epic tales, Science & Nature for discoveries, Innovation for forward looks, Arts & Culture for creative sparks. Free online articles hook newcomers, while members get extras like event invites. In an era of info overload, it cuts through with trusted, thoughtful pieces. Global in scope but rooted in American heritage, it fosters wonder across ages. Print lovers savor the pages; digital fans get push alerts. It's evolved from glossy mag to multimedia hub without losing soul. Partnerships with the Institution mean unparalleled
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Annual Print Subscription$39.95/year
- Digital-Only Subscription$19.95/year
- Print + Digital Bundle$49.95/year
- Smithsonian Store GiftsVaries $10-100
Services it tells AI about
- Content SyndicationContact for pricing
- Advertising OpportunitiesContact for rates
- Sponsored ContentContact for pricing
- Membership Program$35/year
Competitors it names
Audience it targets
Educated professionals, culture lovers · 25-65 · Global
Company type
Non-Profit
smithsonianmag.com Organic Keywords
Google lists smithsonianmag.com for about 502,500 keywords, which together bring an estimated 4.2 million organic visits a month.
Ranking keywords
502.5K
Found in Google for this domain
Visits they bring
4.2M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
smithsonianmag.com SEO Audit
The latest technical audit of smithsonianmag.com scored 66 out of 100 overall. Performance is its weakest area at 44, while SEO scores highest at 85. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImprove Page Load Speed
- HighEnhance Mobile Responsiveness
- MediumImplement llms.txt
- HighOptimize Meta Descriptions
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
smithsonianmag.com Competitors and Alternatives
Smithsonian Magazine's company profile names nationalgeographic.com, history.com, scientificamerican.com and theatlantic.com as competitors. Its own llms.txt adds newyorker.com and bbc.com. Outside its market, the domains ranked closest to it in our worldwide ranking are mojang.com, bcvcdn.com, sketchfab.com and grok.com.
smithsonianmag.com Company Profile
Smithsonian Magazine has been captivating readers since 1970 with its blend of rigorous journalism and stunning photography. Published under the umbrella of the Smithsonian Institution, it dives deep into the worlds of history, science, arts, and culture, offering stories that go beyond surface-level news. From uncovering lost civilizations in remote archaeological sites to spotlighting breakthroughs in space explora…
Founded in 1970 (about 56 years ago), Smithsonian Magazine is based in Washington, United States. Its workforce is listed as between 201 and 500 employees. Its profile files it under Media, with further tags for Publishing, History and Science. Products on record for it: Print Magazine Subscription, Digital Access, E-Newsletters and Smithsonian Store Merchandise. Its tagline reads: "Stories that connect the past to the future".
- Sector
- Media
- Headquarters
- Washington, United States
- Founded
- 1970
- Employees
- 201-500
- Revenue
- Not Disclosed
- Funding
- Not Disclosed
- Products
- Print Magazine Subscription, Digital Access, E-Newsletters, Smithsonian Store Merchandise
smithsonianmag.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
smithsonianmag.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for smithsonianmag.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to smithsonianmag.com
Neighbours of #2,758 in our worldwide ranking — each with its own report.
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