Last updated: August 2026
Global rank: Worldwide · 2026-08
#103,825
AI visibility: Grade A
84
SEO health: Latest audit
83
Visits
212.6K
per month, estimated
Keywords
9.0K
ranking in Google
Organic share
100%
212.4K organic visits
LLMS.txt
Published
150 lines AI engines can read
You're seeing the free preview of smithoptics.com
smithoptics.com Web Traffic Statistics
Key findings
- Smith Optics (Eyewear) is ranked #103,825 worldwide in our August 2026 domain ranking, down 7,848 places from #95,977 in July 2026.
- It is estimated to receive about 212,600 visits a month from search, 100% of it organic, across 9,048 ranking keywords.
- Its AI visibility score is 84 out of 100 (grade A), with a published llms.txt of 150 lines.
- Its last technical audit scored 83/100, with "Implement a Sitemap" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #103,825 | ▼ 7,848 |
| July 2026 | #95,977 | ▲ 3,981 |
| June 2026 | #99,958 | — |
| May 2026 | #99,958 | ▼ 31,622 |
| April 2026 | #68,336 | ▼ 10,487 |
| March 2026 | #57,849 | ▼ 5,932 |
| February 2026 | #51,917 | — |
What this company does
Smith Optics runs an official online store focused on sunglasses, goggles, helmets, and related accessories built for active use. The site features trending collections, new arrivals, and best sellers that reflect what customers actually reach for on a regular basis. Shoppers can also find sale items and specific lines such as the 4D MAG series or the guides choice collection, along with simple options like gift card…
Our read on the site
Good foundation with room for improvement.
smithoptics.com Traffic and Visitor Engagement
smithoptics.com draws an estimated 212,600 visits a month from search engines. Effectively all of it is organic — about 212,400 visits from unpaid results. Paid search contributes only about 144 visits a month. Spread across 9,048 ranking keywords, that averages roughly 23 organic visits per keyword.
Monthly visits
212.6K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
212.4K
100% of all traffic
Paid visits
144
0.07% of its search traffic
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
smithoptics.com AI Visibility
On our AI visibility scale smithoptics.com earns 84 of 100 points, a grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25) and SEO health (17/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
83/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
smithoptics.com LLMS.txt
The llms.txt on smithoptics.com runs to 150 lines (6,368 characters) across 12 sections, last generated in March 2026. It introduces the site as "Smith Optics - High-Performance Eyewear & Outdoor Gear". It tells AI engines the business works in Eyewear, Sports Equipment and Consumer Goods. It describes 4 products, with prices such as Sunglasses at Starting at $129, Goggles at Starting at $150 and Helmets at Starting at $100. Services it lists include Warranty & Repairs and Custom Lens Fitting. The audience it names is Athletes, Outdoor Enthusiasts, Adventure Seekers, aged 18-45 (Global). Technologies it mentions include HTML5, CSS3, JavaScript, Shopify and Cloudflare. The keywords it claims start with "Smith Optics", "sunglasses", "goggles" and "helmets".
Status
Published
AI engines can read it
Lines
150
In the file
Size
6.4K
Characters
Sections
12
Updated Mar 24, 2026
What the file says
# Smith Optics - High-Performance Eyewear & Outdoor Gear ## About Smith Optics is a premier manufacturer of high-performance eyewear, goggles, and helmets tailored for outdoor enthusiasts and athletes. Founded in 1965, the company is dedicated to innovation, delivering products that enhance user experience in sports and outdoor activities. With a global presence, Smith Optics combines style and functionality to meet the highest standards of quality. Their commitment to performance has made them a trusted name in the eyewear and outdoor gear industry. **Areas of Work:** Eyewear, Sports Equipment, Consumer Goods ## Things to Remember - **Website:** https://smithoptics.com - **Address:** Ketchum, Idaho, United States - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/Boise - **Currency:** USD - **Company Type:** Private - **Employees:** 200 employees - **Revenue:** $50M - **Hiring Status:** Yes, actively hiring ## Products - **Sunglasses** (Starting at $129): High-performance sunglasses designed for outdoor sports and everyday wear with advanced lens technology. - **Goggles** (Starting at $150): Premium goggles for skiing and snowboarding, offering superior clarity and protection in harsh conditions. - **Helmets** (Starting at $100): Lightweight and durable helmets for biking and snow sports, ensuring safety wit
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- SunglassesStarting at $129
- GogglesStarting at $150
- HelmetsStarting at $100
- AccessoriesStarting at $20
Services it tells AI about
- Warranty & RepairsContact for quote
- Custom Lens FittingContact for quote
Competitors it names
Audience it targets
Athletes, Outdoor Enthusiasts, Adventure Seekers · 18-45 · Global
Company type
Private · actively hiring
smithoptics.com Organic Keywords
Google lists smithoptics.com for about 9,048 keywords, which together bring an estimated 212,400 organic visits a month.
Ranking keywords
9.0K
Found in Google for this domain
Visits they bring
212.4K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
smithoptics.com SEO Audit
The latest technical audit of smithoptics.com scored 83 out of 100 overall. Performance is its weakest area at 71, while accessibility scores highest at 100. The audit makes 15 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement a Sitemap
- CriticalCreate a Robots.txt File
- HighOptimize Image Sizes
- HighLeverage Browser Caching
11 more recommendations, with the exact changes and the pages they apply to, are in the full report.
smithoptics.com Competitors and Alternatives
Smith Optics's company profile names oakley.com, spyoptic.com and bolle.com as competitors. Its own llms.txt adds polaris.com and 100percent.com. Outside its market, the domains ranked closest to it in our worldwide ranking are bloomreach.cloud, manscaped.com, places-in-the-world.com and radiokp.ru.
smithoptics.com Company Profile
Smith Optics runs an official online store focused on sunglasses, goggles, helmets, and related accessories built for active use. The site features trending collections, new arrivals, and best sellers that reflect what customers actually reach for on a regular basis. Shoppers can also find sale items and specific lines such as the 4D MAG series or the guides choice collection, along with simple options like gift card…
Smith Optics was founded in 1965, about 61 years ago, and is headquartered in Ketchum, United States. Its workforce is listed as between 201 and 500 employees. It was founded by Bob Smith. Its profile files it under Eyewear, with further tags for Sports Equipment, Consumer Goods and Retail. Products on record for it: Sunglasses, Goggles, Helmets and Accessories. Reported revenue is $50M (2022). Its tagline reads: "Smith Optics sets the standard for high-performance sunglasses, goggles and helmets.".
- Sector
- Eyewear
- Headquarters
- Ketchum, United States
- Founded
- 1965
- Employees
- 201-500
- Revenue
- $50M (2022)
- Funding
- Not Disclosed
- Founders
- Bob Smith
- Products
- Sunglasses, Goggles, Helmets, Accessories
smithoptics.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
smithoptics.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for smithoptics.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to smithoptics.com
Neighbours of #103,825 in our worldwide ranking — each with its own report.
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