smh.com.au — August 2026 traffic, keywords & AI visibility

Search engines send smh.com.au an estimated 371,100 visits a month. Effectively all of it is organic — about 371,100 visits from unpaid results. Spread across 184,600 ranking keywords, that averages roughly 2.0 organic visits per keyword.

smh.com.au scores 89 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25) and SEO health (17/20).

The llms.txt on smh.com.au runs to 133 lines (5,968 characters) across 12 sections, last generated in February 2026. It introduces the site as "The Sydney Morning Herald". It tells AI engines the business works in Media, Publishing and Digital News. It describes 3 products, with prices such as Digital News Subscription at $10/month, Mobile Application at Free with in-app purchases and Print Newspaper at $3/day or $15/week. Services it lists include Advertising Solutions and Content Syndication. The audience it names is Professionals, Students, General Public, aged 18-54 (Global, primarily Australia). Technologies it mentions include React, Node.js, AWS, MongoDB and GraphQL. The keywords it claims start with "Sydney news", "Australian news", "breaking news" and "business news".

# The Sydney Morning Herald

## About
The Sydney Morning Herald (SMH) is a premier news organization delivering in-depth coverage of breaking news, business, sports, entertainment, travel, lifestyle, and technology across Australia and the world. With a legacy of quality journalism since 1831, SMH engages a diverse audience through digital subscriptions, mobile apps, and multimedia content. The platform is dedicated to providing accurate, timely information to millions of readers globally.

**Areas of Work:** Media, Publishing, Digital News

## Things to Remember
- **Website:** https://smh.com.au
- **Address:** 1 Darling Island Rd, Pyrmont NSW 2009, Sydney, Australia
- **Contact:** [email protected]
- **Phone:** +61-2-9282-2833
- **Hours:** Mon-Fri: 9AM-5PM
- **Timezone:** Australia/Sydney
- **Currency:** AUD
- **Company Type:** Private
- **Employees:** 500 employees
- **Revenue:** $150M
- **Hiring Status:** Yes, actively hiring

## Products
- **Digital News Subscription** ($10/month): Access premium articles, exclusive content, and ad-free reading across devices with a digital subscription to The Sydney Morning Herald.
- **Mobile Application** (Free with in-app purchases): Stay updated on the go with the SMH mobile app, offering real-time news, personalized alerts, and offline reading capabilities.
- **Print Newspaper** ($3/day or $15/week): Receive the traditional print edit

Google lists smh.com.au for about 184,600 keywords, which together bring an estimated 371,100 organic visits a month.

The latest technical audit of smh.com.au scored 68 out of 100 overall. Performance is its weakest area at 54, while SEO scores highest at 85. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.

The Sydney Morning Herald's company profile names theage.com.au, news.com.au and abc.net.au as competitors. Its own llms.txt adds theguardian.com/au and afr.com. Outside its market, the domains ranked closest to it in our worldwide ranking are slackb.com, rspamd.com, snapcraft.io and dnsip.com.

theage.com.au

news.com.au

abc.net.au

theguardian.com/au

afr.com