Last updated: August 2026
Global rank: Worldwide · 2026-08
#13,665
AI visibility: Grade B
79
SEO health: Latest audit
80
Visits
10.4K
per month, estimated
Keywords
4.3K
ranking in Google
Organic share
100%
10.4K organic visits
LLMS.txt
Published
146 lines AI engines can read
You're seeing the free preview of skybet.com
skybet.com Web Traffic Statistics
Key findings
- Sky Bet (Media, Entertainment & Gaming) is ranked #13,665 worldwide in our August 2026 domain ranking, inside the top 100,000, down 264 places from #13,401 in July 2026.
- It is estimated to receive about 10,400 visits a month from search, 100% of it organic, across 4,269 ranking keywords.
- Its AI visibility score is 79 out of 100 (grade B), with a published llms.txt of 146 lines.
- Its last technical audit scored 80/100, with "Implement a Sitemap" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #13,665 | ▼ 264 |
| July 2026 | #13,401 | ▼ 936 |
| June 2026 | #12,465 | — |
| May 2026 | #12,465 | ▼ 465 |
| April 2026 | #12,000 | ▲ 200 |
| March 2026 | #12,200 | ▲ 1,189 |
| February 2026 | #13,389 | — |
What this company does
Sky Bet has grown into one of the UK's leading online betting platforms since its early days offering sports wagers. The company focuses on delivering a wide range of markets across football, horse racing, and other popular sports while keeping the interface straightforward for everyday punters. Customers value the fast payouts and reliable odds that have become a hallmark of the service. Over the years Sky Bet expan…
Our read on the site
Significant improvements needed. 1 critical issue. 1 high-priority issue.
skybet.com Traffic and Visitor Engagement
Search engines send skybet.com an estimated 10,400 visits a month. Effectively all of it is organic — about 10,400 visits from unpaid results. Spread across 4,269 ranking keywords, that averages roughly 2.4 organic visits per keyword.
Monthly visits
10.4K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
10.4K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
skybet.com AI Visibility
skybet.com scores 79 out of 100 on our AI visibility scale, grade B. It takes full marks for LLMS.txt and SEO health. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (19/25) and Structured data (0/5).
Grade B
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
100/100
robots ✗ · sitemap ✗
Not detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
skybet.com LLMS.txt
The llms.txt on skybet.com runs to 146 lines (7,462 characters) across 12 sections, last generated in May 2026. It introduces the site as "Sky Bet". It tells AI engines the business works in Online Gambling, Sports Betting and Casino. It describes 4 products, including Sportsbook, Live Betting and Casino Games. Services it lists include Account Management, Customer Support and Responsible Gambling Tools. Technologies it mentions include React, Node.js and AWS. The keywords it claims start with "sports betting", "online casino", "live odds" and "football betting".
Status
Published
AI engines can read it
Lines
146
In the file
Size
7.5K
Characters
Sections
12
Updated May 28, 2026
What the file says
# Sky Bet ## About Sky Bet has grown into one of the UK's leading online betting platforms since its early days offering sports wagers. The company focuses on delivering a wide range of markets across football, horse racing, and other popular sports while keeping the interface straightforward for everyday punters. Customers value the fast payouts and reliable odds that have become a hallmark of the service. Over the years Sky Bet expanded into casino games, live betting, and poker rooms to meet changing customer habits. The platform serves both casual players who enjoy weekend football bets and more serious users who track form closely. Strong mobile apps keep bettors engaged whether they are at home or on the move. Security measures and responsible gambling tools sit at the core of operations to protect users. Partnerships with major sports leagues help provide exclusive promotions and enhanced markets. The team constantly refines the site based on direct feedback from its large customer base. Sky Bet maintains a clear focus on UK and Irish markets where it holds strong brand recognition. Staff work from offices in Leeds and maintain close ties with the broader Flutter Entertainment group. Innovation in features such as request a bet and cash out options keeps the product competitive. Training programs ensure support agents handle queries quickly and fairly. Data analytics gu
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- SportsbookContact for pricing
- Live BettingContact for pricing
- Casino GamesContact for pricing
- Poker RoomContact for pricing
Services it tells AI about
- Account Management
- Customer Support
- Responsible Gambling Tools
Competitors it names
Company type
Private
skybet.com Organic Keywords
Google lists skybet.com for about 4,269 keywords, which together bring an estimated 10,400 organic visits a month.
Ranking keywords
4.3K
Found in Google for this domain
Visits they bring
10.4K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
skybet.com SEO Audit
The latest technical audit of skybet.com scored 80 out of 100 overall. Performance is its weakest area at 33, while SEO scores highest at 100. The audit makes 10 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- HighImplement a Sitemap
- HighEnable Robots.txt File
- HighOptimize Images for Performance
- HighLeverage Browser Caching
6 more recommendations, with the exact changes and the pages they apply to, are in the full report.
skybet.com Competitors and Alternatives
Sky Bet's company profile names bet365.com, paddypower.com, williamhill.com and betfair.com as competitors. Its own llms.txt adds ladbrokes.com and coral.co.uk. Outside its market, the domains ranked closest to it in our worldwide ranking are therarbg.to, ohsu.edu, renater.fr and townhall.com.
skybet.com Company Profile
Sky Bet has grown into one of the UK's leading online betting platforms since its early days offering sports wagers. The company focuses on delivering a wide range of markets across football, horse racing, and other popular sports while keeping the interface straightforward for everyday punters. Customers value the fast payouts and reliable odds that have become a hallmark of the service. Over the years Sky Bet expan…
Founded in 2001 (about 25 years ago), Sky Bet is based in Leeds, United Kingdom. Its workforce is listed as between 501 and 1,000 employees. Its profile files it under Media, Entertainment & Gaming, with further tags for FinTech, Finance & Insurance; Online Gambling; and Sports Betting. Total funding on record is Bootstrapped. Its tagline reads: "The home of betting".
- Sector
- Media, Entertainment & Gaming
- Headquarters
- Leeds, United Kingdom
- Founded
- 2001
- Employees
- 501-1000
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
skybet.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
skybet.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for skybet.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to skybet.com
Neighbours of #13,665 in our worldwide ranking — each with its own report.
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