sj.se — September 2026 traffic, keywords & AI visibility

Search engines send sj.se an estimated 10,600 visits a month. Effectively all of it is organic — about 10,600 visits from unpaid results. Paid search contributes only about 2 visits a month. Spread across 565 ranking keywords, that averages roughly 19 organic visits per keyword.

sj.se scores 85 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).

The llms.txt on sj.se runs to 139 lines (5,733 characters) across 12 sections, last generated in March 2026. It introduces the site as "SJ - Swedish Railway Services". It tells AI engines the business works in Transportation, Railways and Sustainable Travel. It describes 3 products, including High-Speed Train Tickets, Regional Train Passes and Travel Packages. Services it lists include Ticket Booking Support, Customer Travel Planning and Loyalty Program Enrollment. The audience it names is Commuters, Business Travelers, Tourists, Students, aged 18-65 (Sweden). Technologies it mentions include HTML5, CSS3, JavaScript, Cloudflare and Google Analytics. The keywords it claims start with "SJ", "train travel Sweden", "Swedish railways" and "SJ tickets". It gives the company type as Public and says it is hiring.

# SJ - Swedish Railway Services

## About
SJ is a leading railway company in Sweden, offering a wide range of passenger train services across the country. Committed to sustainability and customer satisfaction, SJ provides efficient and comfortable travel options for both leisure and business travelers. By leveraging modern technology and eco-friendly practices, SJ aims to contribute to a greener future through rail transport.

**Areas of Work:** Transportation, Railways, Sustainable Travel

## Things to Remember
- **Website:** https://sj.se
- **Address:** Stockholm, Sweden
- **Contact:** [email protected]
- **Phone:** +46 771 75 75 75
- **Hours:** Mon-Fri: 6AM-10PM
- **Timezone:** Europe/Stockholm
- **Currency:** SEK
- **Company Type:** Public
- **Employees:** 3000 employees
- **Revenue:** $500M
- **Hiring Status:** Yes, actively hiring

## Products
- **High-Speed Train Tickets** (Contact for pricing): Book tickets for high-speed trains connecting major Swedish cities with speed and comfort.
- **Regional Train Passes** (Contact for pricing): Affordable passes for regional travel across Sweden, ideal for daily commuters and short trips.
- **Travel Packages** (Contact for pricing): Customizable travel packages including train tickets, accommodations, and local experiences.

## Services
- **Ticket Booking Support** (Free): Assistance with booking train tickets online or via customer serv

Google lists sj.se for about 565 keywords, which together bring an estimated 10,600 organic visits a month.

The latest technical audit of sj.se scored 92 out of 100 overall. Performance is its weakest area at 79, while accessibility scores highest at 96. The audit makes 10 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

SJ's company profile names www.nsj.se, www.ostersund.se and www.skanetrafiken.se as competitors. Its own llms.txt adds nj.se, virgintrains.co.uk and eurostar.com. Outside its market, the domains ranked closest to it in our worldwide ranking are p23hxejm1.com, online-banking-services.com, andina.pe and kookporn.com.

www.nsj.se

www.ostersund.se

www.skanetrafiken.se

nj.se

virgintrains.co.uk

eurostar.com