Last updated: August 2026
Global rank: Worldwide · 2026-08
#3,195
AI visibility: Grade A+
95
SEO health: Latest audit
81
Visits
22.2M
per month, estimated
Keywords
1.8M
ranking in Google
Organic share
100%
22.2M organic visits
LLMS.txt
Published
134 lines AI engines can read
You're seeing the free preview of si.com
si.com Web Traffic Statistics
Key findings
- Sports Illustrated (Media) is ranked #3,195 worldwide in our August 2026 domain ranking, inside the top 10,000, down 55 places from #3,140 in July 2026.
- It is estimated to receive about 22.2 million visits a month from search, 100% of it organic, across 1.8 million ranking keywords.
- Its AI visibility score is 95 out of 100 (grade A+), with a published llms.txt of 134 lines.
- Its last technical audit scored 81/100, with "Optimize Images" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #3,195 | ▼ 55 |
| July 2026 | #3,140 | ▲ 9 |
| June 2026 | #3,149 | — |
| May 2026 | #3,149 | ▲ 2 |
| April 2026 | #3,151 | ▲ 15 |
| March 2026 | #3,166 | ▼ 187 |
| February 2026 | #2,979 | — |
What this company does
Sports Illustrated operates si.com as a digital destination for sports coverage that spans professional leagues and other areas of interest. The site gathers and presents news stories along with expert analysis, game highlights, statistics, and live scores for the NFL, NBA, MLB, NHL, college football, soccer, and additional topics like fantasy sports and gambling. Content is organized to cover daily developments, sea…
Our read on the site
Significant improvements needed. 1 high-priority issue.
si.com Traffic and Visitor Engagement
Search engines send si.com an estimated 22.2 million visits a month. Effectively all of it is organic — about 22.2 million visits from unpaid results. Spread across 1.8 million ranking keywords, that averages roughly 13 organic visits per keyword.
Monthly visits
22.2M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
22.2M
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
si.com AI Visibility
si.com scores 95 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
si.com LLMS.txt
The llms.txt on si.com runs to 134 lines (5,517 characters) across 12 sections, last generated in February 2026. It introduces the site as "Sports Illustrated Official Website". It tells AI engines the business works in Media, Sports and Digital Publishing. It describes 3 products, with prices such as Sports News Coverage at Free with subscription options. Services it lists include Subscription-based Content and Advertising Solutions. The audience it names is Sports Enthusiasts, Fantasy Players, Bettors, aged 18-54 (Global). Technologies it mentions include HTML5, CSS3, JavaScript, Cloudflare and Google Analytics. The keywords it claims start with "sports news", "NFL scores", "NBA highlights" and "MLB stats".
Status
Published
AI engines can read it
Lines
134
In the file
Size
5.5K
Characters
Sections
12
Updated Feb 23, 2026
What the file says
# Sports Illustrated Official Website ## About Sports Illustrated (SI) is a premier sports media company delivering in-depth coverage of sports news, expert analysis, and engaging highlights across major sports like NFL, NBA, MLB, NHL, college football, and soccer. With a commitment to timely updates and detailed statistics, SI serves sports enthusiasts and fantasy players worldwide. The platform also offers unique insights into sports gambling, making it a trusted resource for fans seeking both information and entertainment. **Areas of Work:** Media, Sports, Digital Publishing ## Things to Remember - **Website:** https://si.com - **Address:** New York, United States - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** 24/7 - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Private - **Employees:** 200 employees - **Revenue:** $100M - **Hiring Status:** Yes, actively hiring ## Products - **Sports News Coverage** (Free with subscription options): Comprehensive and up-to-date news articles covering all major sports events and leagues. - **Fantasy Sports Insights** (Contact for pricing): Expert tips, rankings, and analysis to help users excel in fantasy sports leagues. - **Gambling Analysis** (Contact for pricing): Detailed predictions and insights for sports betting enthusiasts. ## Services - **Subscription-based Content** (Contact for quo
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Sports News CoverageFree with subscription options
- Fantasy Sports InsightsContact for pricing
- Gambling AnalysisContact for pricing
Services it tells AI about
- Subscription-based ContentContact for quote
- Advertising SolutionsContact for quote
Competitors it names
Audience it targets
Sports Enthusiasts, Fantasy Players, Bettors · 18-54 · Global
Company type
Private · actively hiring
si.com Organic Keywords
Google lists si.com for about 1.8 million keywords, which together bring an estimated 22.2 million organic visits a month.
Ranking keywords
1.8M
Found in Google for this domain
Visits they bring
22.2M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
si.com SEO Audit
The latest technical audit of si.com scored 81 out of 100 overall. Performance is its weakest area at 69, while SEO scores highest at 92. The audit makes 15 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- HighOptimize Images
- HighLeverage Browser Caching
- HighMinify CSS and JavaScript
- MediumImplement Lazy Loading
11 more recommendations, with the exact changes and the pages they apply to, are in the full report.
si.com Competitors and Alternatives
Sports Illustrated's company profile names espn.com, bleacherreport.com and foxsports.com as competitors. Its own llms.txt adds cbssports.com, sbnation.com and nbcsports.com. Outside its market, the domains ranked closest to it in our worldwide ranking are ultradns.net, eagllwin.com, sas.com and afilias-nst.org.
si.com Company Profile
Sports Illustrated operates si.com as a digital destination for sports coverage that spans professional leagues and other areas of interest. The site gathers and presents news stories along with expert analysis, game highlights, statistics, and live scores for the NFL, NBA, MLB, NHL, college football, soccer, and additional topics like fantasy sports and gambling. Content is organized to cover daily developments, sea…
Founded in 1964 (about 62 years ago), Sports Illustrated is based in New York, United States. Its workforce is listed as between 201 and 500 employees. Its profile files it under Media, with further tags for Sports, Digital Publishing and Subscription-based. Products on record for it: Sports News Coverage, Fantasy Sports Insights and Gambling Analysis. Reported revenue is $100M (2022). Its tagline reads: "Sports news, expert analysis, highlights, stats and scores".
- Sector
- Media
- Headquarters
- New York, United States
- Founded
- 1964
- Employees
- 201-500
- Revenue
- $100M (2022)
- Funding
- Not Disclosed
- Products
- Sports News Coverage, Fantasy Sports Insights, Gambling Analysis
si.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
si.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for si.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to si.com
Neighbours of #3,195 in our worldwide ranking — each with its own report.
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