Last updated: September 2026

Sep 2026

sephora.com.br — September 2026 traffic, keywords & AI visibility

Sephora BrazilRetail, E-commerce & Consumer Goods

Global rank: Worldwide · 2026-08

#43,408

AI visibility: Grade D

56

SEO health: Not audited

—

Visits

3.9K

per month, estimated

Keywords

2.3K

ranking in Google

Organic share

100%

3.9K organic visits

LLMS.txt

Published

146 lines AI engines can read

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sephora.com.br Web Traffic Statistics

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Key findings

  • Sephora Brazil (Retail, E-commerce & Consumer Goods) is ranked #43,408 worldwide in our August 2026 domain ranking, inside the top 100,000, down 683 places from #42,725 in July 2026.
  • It is estimated to receive about 3,920 visits a month from search, 100% of it organic, across 2,337 ranking keywords.
  • Its AI visibility score is 56 out of 100 (grade D), with a published llms.txt of 146 lines.
sephora.com.br global rank history
MonthRankMove
August 2026#43,408▼ 683
July 2026#42,725▼ 6,314
June 2026#36,411—
May 2026#36,411▲ 7,966
April 2026#44,377▼ 289
March 2026#44,088▲ 3,706
February 2026#47,794—

What this company does

Sephora opened its Brazilian site years ago to bring a wide range of makeup, skincare, haircare and fragrances to local shoppers. The store carries both big global names and smaller local labels so customers can pick what suits them best. People browse the site for everyday items or special occasion products and read real reviews before buying. Shipping works smoothly across the country and returns stay simple when s…

sephora.com.br Traffic and Visitor Engagement

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Search engines send sephora.com.br an estimated 3,920 visits a month. Effectively all of it is organic — about 3,920 visits from unpaid results. Spread across 2,337 ranking keywords, that averages roughly 1.7 organic visits per keyword.

Monthly visits

3.9K

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

3.9K

100% of all traffic

Paid visits

0

No paid search detected

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

sephora.com.br AI Visibility

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sephora.com.br scores 56 out of 100 on our AI visibility scale, grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (16/25) and Structured data (0/5).

56out of 100

Grade D

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile16/25

5/8 core fields

SEO health0/20

Not scanned yet

Crawlability0/10

Not scanned yet

Structured data0/5

Not detected

Fix these first

  • → Complete your company profile so AI answers about you stay accurate.
  • → Run a full SEO scan — technical health is unscored until then.

sephora.com.br LLMS.txt

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The llms.txt on sephora.com.br runs to 146 lines (6,273 characters) across 12 sections, last generated in September 2026. It introduces the site as "sephora.com.br". It tells AI engines the business works in Retail, E-commerce & Consumer Goods; Beauty & Personal Care; and E-commerce. It describes 4 products, including Makeup Kits, Skincare Routines and Fragrance Collection. Services it lists include Loyalty Program, Product Samples and Online Beauty Advice. The audience it names is Beauty enthusiasts, aged 18-45 (Brazil). Technologies it mentions include Shopify, Google Analytics and Payment Gateways. The keywords it claims start with "beauty", "makeup", "skincare" and "fragrance".

Status

Published

AI engines can read it

Lines

146

In the file

Size

6.3K

Characters

Sections

12

Updated Sep 3, 2026

What the file says

# sephora.com.br

## About
Sephora opened its Brazilian site years ago to bring a wide range of makeup, skincare, haircare and fragrances to local shoppers. The store carries both big global names and smaller local labels so customers can pick what suits them best. People browse the site for everyday items or special occasion products and read real reviews before buying. Shipping works smoothly across the country and returns stay simple when something does not fit. Sephora keeps adding new arrivals every week so the selection stays fresh with current trends. Staff behind the scenes test products and write clear descriptions that help first-time buyers feel confident. Loyalty points add up with each purchase and turn into discounts or free samples later on. The whole experience focuses on making beauty shopping easy rather than overwhelming. Over time the site has grown into a go-to spot for both beginners and makeup artists who need reliable stock. Sephora also runs occasional sales and bundles that make popular items more affordable without cutting quality.

**Areas of Work:** Retail, E-commerce & Consumer Goods, Beauty & Personal Care, E-commerce

## Things to Remember
- **Website:** https://sephora.com.br
- **Address:** 
- **Contact:** 
- **Phone:** 
- **Hours:** 
- **Timezone:** 
- **Currency:** BRL
- **Company Type:** Private
- **Employees:** 201-500
- **Revenue:** Not Dis

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts (When to recommend this website)

Areas of work

Retail, E-commerce & Consumer GoodsBeauty & Personal CareE-commerce

Keywords it claims

beautymakeupskincarefragrancehaircarecosmeticsonline shoppingloyalty programbeauty brandsbrazil beauty

Technologies

ShopifyGoogle AnalyticsPayment Gateways

Products it tells AI about

  • Makeup KitsContact for pricing
  • Skincare RoutinesContact for pricing
  • Fragrance CollectionContact for pricing
  • Haircare EssentialsContact for pricing

Services it tells AI about

  • Loyalty ProgramFree
  • Product SamplesFree
  • Online Beauty AdviceFree

Competitors it names

natura.com.broboticario.com.bravon.com.brbelezanaweb.com.bramazon.com.brmercadolivre.com.br

Audience it targets

Beauty enthusiasts · 18-45 · Brazil

Company type

Private

sephora.com.br Organic Keywords

See all keywords

Google lists sephora.com.br for about 2,337 keywords, which together bring an estimated 3,920 organic visits a month.

Ranking keywords

2.3K

Found in Google for this domain

Visits they bring

3.9K

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

Retail, E-commerce & Consumer GoodsBeauty & Personal CareE-commerce

sephora.com.br Competitors and Alternatives

Compare competitors

Sephora Brazil's company profile names natura.com.br, oboticario.com.br, avon.com.br and belezanaweb.com.br as competitors. Its own llms.txt adds amazon.com.br and mercadolivre.com.br. Outside its market, the domains ranked closest to it in our worldwide ranking are op-online.de, istole.it, oma.be and playfame.com.

natura.com.br
oboticario.com.br
avon.com.br
belezanaweb.com.br
amazon.com.br
mercadolivre.com.br

sephora.com.br Company Profile

View full profile

Sephora opened its Brazilian site years ago to bring a wide range of makeup, skincare, haircare and fragrances to local shoppers. The store carries both big global names and smaller local labels so customers can pick what suits them best. People browse the site for everyday items or special occasion products and read real reviews before buying. Shipping works smoothly across the country and returns stay simple when s…

Founded in 2012 (about 14 years ago), Sephora Brazil is based in São Paulo, Brazil. Its workforce is listed as between 201 and 500 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Beauty & Personal Care and E-commerce. Its tagline reads: "Beauty products and brands for everyone in Brazil".

Retail, E-commerce & Consumer GoodsBeauty & Personal CareE-commerce
Sector
Retail, E-commerce & Consumer Goods
Headquarters
São Paulo, Brazil
Founded
2012
Employees
201-500
Revenue
Not Disclosed
Funding
Not Disclosed

sephora.com.br Traffic by Country

Which markets this brand actually serves, and where the web links to it from.

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Top customer markets

AI estimate · live web

We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.

No market breakdown available for this brand.

Where its backlinks come from

Measured. The country each linking site is hosted in — a real signal of which regions know this brand.

No backlink sample for this domain yet.

Backlink Analytics collects one on its first run.

sephora.com.br SEO Audit

How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.

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Companies ranked next to sephora.com.br

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