Last updated: August 2026
Global rank: Worldwide · 2026-08
#30,903
AI visibility: Grade A+
94
SEO health: Latest audit
54
Visits
108.6K
per month, estimated
Keywords
8.0K
ranking in Google
Organic share
100%
108.6K organic visits
LLMS.txt
Published
150 lines AI engines can read
You're seeing the free preview of scott-sports.com
scott-sports.com Web Traffic Statistics
Key findings
- SCOTT Sports (Sports Equipment) is ranked #30,903 worldwide in our August 2026 domain ranking, inside the top 100,000, up 447 places from #31,350 in July 2026.
- It is estimated to receive about 108,600 visits a month from search, 100% of it organic, across 8,030 ranking keywords.
- Its AI visibility score is 94 out of 100 (grade A+), with a published llms.txt of 150 lines.
- Its last technical audit scored 54/100, with "Implement H1 Tags" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #30,903 | ▲ 447 |
| July 2026 | #31,350 | ▲ 360 |
| June 2026 | #31,710 | — |
| May 2026 | #31,710 | ▼ 1,110 |
| April 2026 | #30,600 | ▼ 1,419 |
| March 2026 | #29,181 | ▲ 207 |
| February 2026 | #29,388 | — |
What this company does
SCOTT Sports has built a reputation as a reliable source for equipment across several active sports. The company focuses on bikes, skis, running products, and moto gear, developing items that athletes depend on for their chosen activities. From frames and components for cyclists to boots and bindings for skiers, they cover a wide range of needs in these fields. Their lineup also includes apparel and accessories that…
Our read on the site
The overall SEO health of scott-sports.com is concerning, with critical performance issues and significant content gaps. While the site has a decent SEO score, the lack of H1 tags and missing alt attributes for images indicate areas for improvement that could enhance visibility and user experience.
scott-sports.com Traffic and Visitor Engagement
scott-sports.com draws an estimated 108,600 visits a month from search engines. Effectively all of it is organic — about 108,600 visits from unpaid results. Paid search contributes only about 17 visits a month. Spread across 8,030 ranking keywords, that averages roughly 14 organic visits per keyword.
Monthly visits
108.6K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
108.6K
100% of all traffic
Paid visits
17
0.02% of its search traffic
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
scott-sports.com AI Visibility
On our AI visibility scale scott-sports.com earns 94 of 100 points, a grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (17/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
85/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
scott-sports.com LLMS.txt
The llms.txt on scott-sports.com runs to 150 lines (6,616 characters) across 12 sections, last generated in March 2026. It introduces the site as "SCOTT Sports Official Website". It tells AI engines the business works in Sports Equipment, Outdoor Recreation and Technology Innovation. It describes 4 products, including SCOTT Addict RC Bicycle, SCOTT Supra Ski Helmet and SCOTT Kinabalu Running Shoes. Services it lists include Product Customization and Athlete Support Program. The audience it names is Athletes, Outdoor Enthusiasts, Fitness Professionals, aged 18-45 (Global). Technologies it mentions include HTML5, CSS3, JavaScript, Magento and AWS. The keywords it claims start with "SCOTT Sports", "high-performance bicycles", "ski equipment" and "running gear".
Status
Published
AI engines can read it
Lines
150
In the file
Size
6.6K
Characters
Sections
12
Updated Mar 21, 2026
What the file says
# SCOTT Sports Official Website ## About SCOTT Sports is a premier manufacturer of high-performance sports equipment, focusing on cycling, skiing, running, and motorsports. Founded in 1958, the company is dedicated to innovation and technology, creating products that elevate the athletic experience for outdoor enthusiasts worldwide. With a commitment to quality and design, SCOTT Sports equips athletes with the tools to excel in their chosen sports. **Areas of Work:** Sports Equipment, Outdoor Recreation, Technology Innovation ## Things to Remember - **Website:** https://scott-sports.com - **Address:** Givisiez, Switzerland - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** Europe/Zurich - **Currency:** CHF - **Company Type:** Private - **Employees:** 500 employees - **Revenue:** $150M - **Hiring Status:** Yes, actively hiring ## Products - **SCOTT Addict RC Bicycle** (Contact for pricing): A high-performance road bike designed for competitive cyclists with lightweight carbon frame and advanced aerodynamics. - **SCOTT Supra Ski Helmet** (Contact for pricing): A durable and lightweight ski helmet offering maximum protection and comfort for winter sports enthusiasts. - **SCOTT Kinabalu Running Shoes** (Contact for pricing): Trail running shoes with superior grip and cushioning, ideal for rugged terrains and long-distan
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- SCOTT Addict RC BicycleContact for pricing
- SCOTT Supra Ski HelmetContact for pricing
- SCOTT Kinabalu Running ShoesContact for pricing
- SCOTT Motosports GearContact for pricing
Services it tells AI about
- Product CustomizationContact for quote
- Athlete Support ProgramContact for quote
Competitors it names
Audience it targets
Athletes, Outdoor Enthusiasts, Fitness Professionals · 18-45 · Global
Company type
Private · actively hiring
scott-sports.com Organic Keywords
Google lists scott-sports.com for about 8,030 keywords, which together bring an estimated 108,600 organic visits a month.
Ranking keywords
8.0K
Found in Google for this domain
Visits they bring
108.6K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
scott-sports.com SEO Audit
The latest technical audit of scott-sports.com scored 54 out of 100 overall. Performance is its weakest area at 15, while SEO scores highest at 85. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement H1 Tags
- HighAdd Alt Text to Images
- CriticalFix Broken Links
- CriticalEnhance Page Load Speed
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
scott-sports.com Competitors and Alternatives
SCOTT Sports's company profile names trekbikes.com, specialized.com and giant-bicycles.com as competitors. Its own llms.txt adds cannondale.com and salomon.com. Outside its market, the domains ranked closest to it in our worldwide ranking are aexp-static.com, optima-telekom.hr, dtyuanyang.com and atwebpages.com.
scott-sports.com Company Profile
SCOTT Sports has built a reputation as a reliable source for equipment across several active sports. The company focuses on bikes, skis, running products, and moto gear, developing items that athletes depend on for their chosen activities. From frames and components for cyclists to boots and bindings for skiers, they cover a wide range of needs in these fields. Their lineup also includes apparel and accessories that…
SCOTT Sports was founded in 1958, about 68 years ago, and is headquartered in Givisiez, Switzerland. Its workforce is listed as between 501 and 1,000 employees. It was founded by Ed Scott. Its profile files it under Sports Equipment, with further tags for Outdoor Recreation, Technology Innovation and Manufacturing. Products on record for it: Bicycles, Ski Equipment, Running Gear and Motorsports Equipment. Reported revenue is $150M (2022). Its tagline reads: "The Best in Cycling, Skiing, Running & Moto".
- Sector
- Sports Equipment
- Headquarters
- Givisiez, Switzerland
- Founded
- 1958
- Employees
- 501-1000
- Revenue
- $150M (2022)
- Funding
- Not Disclosed
- Founders
- Ed Scott
- Products
- Bicycles, Ski Equipment, Running Gear, Motorsports Equipment
scott-sports.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
scott-sports.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for scott-sports.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
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Neighbours of #30,903 in our worldwide ranking — each with its own report.
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