Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Featured
Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#7,029
AI visibility: Grade C
69
SEO health: Latest audit
0
Visits
321.7K
per month, estimated
Keywords
96.8K
ranking in Google
Organic share
100%
321.7K organic visits
LLMS.txt
Published
134 lines AI engines can read
You're seeing the free preview of scotsman.com
A snapshot of how scotsman.com performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
The Scotsman has been delivering trusted news and analysis to readers across Scotland and beyond since its launch in 1817. Based in Edinburgh, the publication focuses on politics, business, culture, sport and investigative reporting that matters to Scottish audiences. It serves both print subscribers and a growing digital readership with daily updates, in-depth features and opinion pieces from experienced journalists…
Our read on the site
Significant improvements needed. 1 critical issue. 1 high-priority issue.
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
321.7K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
321.7K
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
134
In the file
Size
7.8K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
96.8K
Found in Google for this domain
Visits they bring
321.7K
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
The Scotsman has been delivering trusted news and analysis to readers across Scotland and beyond since its launch in 1817. Based in Edinburgh, the publication focuses on politics, business, culture, sport and investigative reporting that matters to Scottish audiences. It serves both print subscribers and a growing digital readership with daily updates, in-depth features and opinion pieces from experienced journalists…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for scotsman.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #7,029 in our worldwide ranking — each with its own report.
You are looking at one domain. scotsman.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
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0
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
6/8 core fields
0/100
robots ✓ · sitemap ✓
Not detected
Fix these first
Updated May 25, 2026
# The Scotsman ## About The Scotsman has been delivering trusted news and analysis to readers across Scotland and beyond since its launch in 1817. Based in Edinburgh, the publication focuses on politics, business, culture, sport and investigative reporting that matters to Scottish audiences. It serves both print subscribers and a growing digital readership with daily updates, in-depth features and opinion pieces from experienced journalists. The team works to maintain high editorial standards while adapting to changing media consumption habits. Readers value its independent voice and commitment to covering stories that shape the nation. Over the years The Scotsman has built a reputation for breaking stories on devolution, the economy and major public issues. Its digital platform allows users to access content on mobile and desktop with subscription options for full access. Advertising partners rely on its engaged audience for targeted campaigns across print and online formats. The company continues to invest in quality journalism despite industry pressures from free content elsewhere. Staff include specialists in politics, business and lifestyle beats who bring local knowledge and national perspective. Events and partnerships help extend its brand into live discussions and community engagement. The Scotsman remains privately owned and focused on sustainable operations rather t
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
Performance
Accessibility
11 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Company type
Private