Last updated: September 2026
Global rank: Worldwide · 2026-09
#6,339
AI visibility: Grade D
59
SEO health: Latest audit
0
Visits
1.5M
per month, estimated
Keywords
170.4K
ranking in Google
Organic share
100%
1.5M organic visits
LLMS.txt
Published
137 lines AI engines can read
You're seeing the free preview of sbnation.com
sbnation.com Company Profile
SB Nation runs a big network of sports sites where real fans write the stories and talk about their teams every day. They cover everything from the NFL and NBA down to college sports and niche leagues that bigger outlets ignore. The whole idea is that passionate supporters know the details better than anyone else and want a place to share that knowledge without corporate filters getting in the way. Over the years the…
Founded in 2003 (about 23 years ago), SB Nation is based in New York, United States. Its workforce is listed as between 201 and 500 employees. Its profile files it under Media, Entertainment & Gaming, with further tags for Sports Media, Digital Publishing and Fan Communities. Its tagline reads: "Fan-driven sports coverage that actually gets it".
- Sector
- Media, Entertainment & Gaming
- Headquarters
- New York, United States
- Founded
- 2003
- Employees
- 201-500
- Revenue
- Not Disclosed
- Funding
- Not Disclosed
sbnation.com Web Traffic Statistics
Key findings
- SB Nation (Media, Entertainment & Gaming) is ranked #6,339 worldwide in our September 2026 domain ranking, inside the top 10,000, the same position it held in August 2026.
- It is estimated to receive about 1.5 million visits a month from search, 100% of it organic, across 170,400 ranking keywords.
- Its AI visibility score is 59 out of 100 (grade D), with a published llms.txt of 137 lines.
- Its last technical audit scored 0/100.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #6,339 | — |
| August 2026 | #6,339 | ▼ 231 |
| July 2026 | #6,108 | ▼ 284 |
| June 2026 | #5,824 | — |
| May 2026 | #5,824 | ▼ 280 |
| April 2026 | #5,544 | ▼ 467 |
| March 2026 | #5,077 | ▼ 190 |
| February 2026 | #4,887 | — |
What this company does
SB Nation runs a big network of sports sites where real fans write the stories and talk about their teams every day. They cover everything from the NFL and NBA down to college sports and niche leagues that bigger outlets ignore. The whole idea is that passionate supporters know the details better than anyone else and want a place to share that knowledge without corporate filters getting in the way. Over the years the…
sbnation.com Traffic and Visitor Engagement
Search engines send sbnation.com an estimated 1.5 million visits a month. Effectively all of it is organic — about 1.5 million visits from unpaid results. Spread across 170,400 ranking keywords, that averages roughly 8.5 organic visits per keyword.
Monthly visits
1.5M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
1.5M
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
sbnation.com AI Visibility
sbnation.com scores 59 out of 100 on our AI visibility scale, grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (19/25) and Structured data (0/5).
Grade D
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
0/100
robots ✗ · sitemap ✗
Not detected
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sbnation.com LLMS.txt
The llms.txt on sbnation.com runs to 137 lines (7,664 characters) across 12 sections, last generated in June 2026. It introduces the site as "SB Nation". It tells AI engines the business works in Sports Media, Digital Publishing and Fan Communities. It describes 3 products, with prices such as SB Nation Network at Free with ads, SB Nation Podcasts at Free and Fantasy Tools at Free with ads. Services it lists include Sponsored Content and Community Hosting. The audience it names is Sports enthusiasts, aged 18-45 (Global). Technologies it mentions include WordPress, Google Analytics and Disqus. The keywords it claims start with "sports news", "nfl analysis", "nba coverage" and "fantasy football".
Status
Published
AI engines can read it
Lines
137
In the file
Size
7.7K
Characters
Sections
12
Updated Jun 5, 2026
What the file says
# SB Nation ## About SB Nation runs a big network of sports sites where real fans write the stories and talk about their teams every day. They cover everything from the NFL and NBA down to college sports and niche leagues that bigger outlets ignore. The whole idea is that passionate supporters know the details better than anyone else and want a place to share that knowledge without corporate filters getting in the way. Over the years the network has grown into dozens of team-specific blogs that feel local even when they sit under one bigger brand. Readers come for game recaps and hot takes but stick around for the active comment sections and community feel. Advertisers like the engaged audience that actually cares about the content instead of just scrolling past. The company started small with a handful of writers and grew by letting each site keep its own voice while sharing resources across the network. Today it sits inside Vox Media but still operates with the same fan-first approach that made it popular in the first place. Staff writers and freelance contributors mix together to keep fresh angles coming every hour during big seasons. They also run podcasts and video that extend the conversation beyond the written word. The value comes from depth on individual teams rather than generic national coverage that tries to please everyone. Sports bettors and fantasy players often
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- SB Nation NetworkFree with ads
- SB Nation PodcastsFree
- Fantasy ToolsFree with ads
Services it tells AI about
- Sponsored ContentContact for pricing
- Community HostingIncluded
Competitors it names
Audience it targets
Sports enthusiasts · 18-45 · Global
Company type
Private
sbnation.com Organic Keywords
Google lists sbnation.com for about 170,400 keywords, which together bring an estimated 1.5 million organic visits a month.
Ranking keywords
170.4K
Found in Google for this domain
Visits they bring
1.5M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
sbnation.com SEO Audit
The latest technical audit of sbnation.com scored 0 out of 100 overall. The audit makes 8 recommendations in all.
Overall
SEO
Performance
Accessibility
sbnation.com Competitors and Alternatives
SB Nation's company profile names espn.com, bleacherreport.com, cbssports.com and sports.yahoo.com as competitors. Its own llms.txt adds theathletic.com and foxsports.com. Outside its market, the domains ranked closest to it in our worldwide ranking are atlanticbb.net, axs.com, icons8.com and musixmatch.com.
sbnation.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
sbnation.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for sbnation.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to sbnation.com
Neighbours of #6,339 in our worldwide ranking — each with its own report.
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