salvationarmy.org — September 2026 traffic, keywords & AI visibility

salvationarmy.org draws an estimated 793,200 visits a month from search engines. Effectively all of it is organic — about 793,100 visits from unpaid results. Paid search contributes only about 91 visits a month. Spread across 66,200 ranking keywords, that averages roughly 12 organic visits per keyword.

On our AI visibility scale salvationarmy.org earns 94 of 100 points, a grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (17/20).

The llms.txt on salvationarmy.org runs to 151 lines (6,555 characters) across 12 sections, last generated in March 2026. It introduces the site as "The Salvation Army International Headquarters". It tells AI engines the business works in Non-Profit, Charity and Social Services. It describes 4 products, with prices such as Disaster Relief Services at Free, Community Outreach Programs at Free and Food Assistance at Free. Services it lists include Volunteer Opportunities, Donation Collection and Thrift Store Operations. The audience it names is Individuals, Families, Vulnerable Populations, Volunteers, Donors, aged All ages (Global). Technologies it mentions include HTML, CSS, JavaScript, CMS and Cloudflare. The keywords it claims start with "Salvation Army", "charity organization", "nonprofit services" and "community support".

# The Salvation Army International Headquarters

## About
The Salvation Army is a global charitable organization dedicated to providing social services and support to individuals and families in need. Founded in 1865, it operates in over 130 countries, offering disaster relief, rehabilitation programs, and community outreach initiatives. The organization aims to alleviate poverty and improve the quality of life for vulnerable populations through compassionate and impactful programs.

**Areas of Work:** Non-Profit, Charity, Social Services

## Things to Remember
- **Website:** https://salvationarmy.org
- **Address:** 101 Queen Victoria Street, London, EC4P 4EP, United Kingdom
- **Contact:** [email protected]
- **Phone:** +44-20-7332-0101
- **Hours:** Mon-Fri: 9AM-5PM
- **Timezone:** Europe/London
- **Currency:** GBP
- **Company Type:** Private
- **Employees:** 30000
- **Revenue:** $3.5B
- **Hiring Status:** Yes, actively hiring

## Products
- **Disaster Relief Services** (Free): Emergency response and recovery support for communities affected by natural disasters and crises.
- **Community Outreach Programs** (Free): Initiatives to support local communities through education, job training, and social activities.
- **Rehabilitation Services** (Contact for details): Programs to assist individuals with addiction recovery and life skills training.
- **Food Assistance** (Free): P

Google lists salvationarmy.org for about 66,200 keywords, which together bring an estimated 793,100 organic visits a month.

The latest technical audit of salvationarmy.org scored 83 out of 100 overall. Performance is its weakest area at 49, while accessibility scores highest at 99. The audit makes 15 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.

Salvation Army's company profile names redcross.org, unitedway.org and feedthechildren.org as competitors. Its own llms.txt adds feedingamerica.org, worldvision.org and habitat.org. Outside its market, the domains ranked closest to it in our worldwide ranking are gizmochina.com, mondelezinternational.com, lanet.ua and tetr.io.

redcross.org

unitedway.org

feedthechildren.org

feedingamerica.org

worldvision.org

habitat.org