salomon.com — August 2026 traffic, keywords & AI visibility

salomon.com draws an estimated 477,600 visits a month from search engines. Effectively all of it is organic — about 477,600 visits from unpaid results. Paid search contributes only about 18 visits a month. Spread across 11,600 ranking keywords, that averages roughly 41 organic visits per keyword.

On our AI visibility scale salomon.com earns 95 of 100 points, a grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (18/20).

The llms.txt on salomon.com runs to 147 lines (8,837 characters) across 12 sections, last generated in June 2026. It introduces the site as "Salomon Official Site". It tells AI engines the business works in Sporting Goods, Outdoor Apparel and Footwear. It describes 4 products, including QST Ski Line, Speedcross Trail Shoes and Outline Hiking Boots. Services it lists include Product Warranty, Repair Program and Fit Consultation. The audience it names is Active outdoor lifestyle, aged 18-55 (Global). Technologies it mentions include e-commerce platform, product configurator and inventory management. The keywords it claims start with "ski", "trail running", "hiking boots" and "snowboard".

# Salomon Official Site

## About
Salomon started in the French Alps in 1947 as a small family workshop making ski edges and has grown into one of the most recognized names in outdoor performance equipment. The company designs and manufactures skis, snowboards, hiking boots, trail running shoes and technical apparel that are used by both professionals and weekend adventurers. Its products focus on precision, durability and lightweight construction so users can move confidently across changing terrain. Salomon sells directly through its website and through specialty retailers in more than eighty countries. The brand invests heavily in athlete testing and material innovation, constantly refining constructions that reduce weight while increasing protection. Retail partners appreciate the consistent quality and the seasonal collections that match real weather conditions athletes face. Salomon also runs its own community events and film projects that keep the brand close to the sports it serves. The company operates under Amer Sports but maintains its own design teams and distinct product identity. Over the decades it has expanded from winter sports into trail running and hiking, creating crossover products that work across multiple activities. Customers range from Olympic athletes to hikers who simply want reliable footwear for weekend trails. The brand’s direct-to-consumer channel

Google lists salomon.com for about 11,600 keywords, which together bring an estimated 477,600 organic visits a month.

The latest technical audit of salomon.com scored 79 out of 100 overall. Performance is its weakest area at 57, while accessibility scores highest at 95. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.

Salomon's company profile names thenorthface.com, patagonia.com, columbia.com and arcteryx.com as competitors. Its own llms.txt adds oakley.com and hoka.com. Outside its market, the domains ranked closest to it in our worldwide ranking are narwhalpay.ph, stat.gov.pl, shisu.edu.cn and teensexmix.cyou.

thenorthface.com

patagonia.com

columbia.com

arcteryx.com

oakley.com

hoka.com