Last updated: September 2026

Sep 2026

safetyculture.com — September 2026 traffic, keywords & AI visibility

SafetyCultureSoftware & Internet

Global rank: Worldwide · 2026-09

#17,156

AI visibility: Grade A+

95

SEO health: Latest audit

83

Visits

735.1K

per month, estimated

Keywords

67.6K

ranking in Google

Organic share

100%

735.1K organic visits

LLMS.txt

Published

119 lines AI engines can read

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safetyculture.com Company Profile

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SafetyCulture started out as a simple tool for construction teams who needed better ways to run site checks without drowning in paper. Over the years it grew into a full platform that helps businesses handle inspections, report issues fast, and keep teams aligned on safety and quality tasks. The core product, iAuditor, lets users build custom checklists on their phones and capture photos or notes right where the work…

Founded in 2004 (about 22 years ago), SafetyCulture is based in Townsville, Australia. Its workforce is listed as between 501 and 1,000 employees. It was founded by Luke Anear. Its profile files it under Software & Internet, with further tags for AI, Data & Automation; EHS Software; and Inspection Software. Products on record for it: iAuditor, SafetyCulture Platform and Training by SafetyCulture. Total funding on record is $162M. Its tagline reads: "Make every workplace safer and smarter".

Software & InternetAI, Data & AutomationEHS SoftwareInspection Software
Sector
Software & Internet
Headquarters
Townsville, Australia
Founded
2004
Employees
501-1000
Revenue
Not Disclosed
Funding
$162M
Founders
Luke Anear
Products
iAuditor, SafetyCulture Platform, Training by SafetyCulture

safetyculture.com Web Traffic Statistics

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Key findings

  • SafetyCulture (Software & Internet) is ranked #17,156 worldwide in our September 2026 domain ranking, inside the top 100,000, down 811 places from #16,345 in August 2026.
  • It is estimated to receive about 735,100 visits a month from search, 100% of it organic, across 67,600 ranking keywords.
  • Its AI visibility score is 95 out of 100 (grade A+), with a published llms.txt of 119 lines.
  • Its last technical audit scored 83/100, with "Optimize Page Load Speed" the highest-priority fix.
safetyculture.com global rank history
MonthRankMove
September 2026#17,156▼ 811
August 2026#16,345▲ 1,093
July 2026#17,438▲ 592
June 2026#18,030—
May 2026#18,030▼ 1,194
April 2026#16,836▲ 202
March 2026#17,038▼ 2,267
February 2026#14,771—

What this company does

SafetyCulture started out as a simple tool for construction teams who needed better ways to run site checks without drowning in paper. Over the years it grew into a full platform that helps businesses handle inspections, report issues fast, and keep teams aligned on safety and quality tasks. The core product, iAuditor, lets users build custom checklists on their phones and capture photos or notes right where the work…

Our read on the site

Good foundation with room for improvement.

Software & InternetAI, Data & AutomationEHS SoftwareInspection SoftwareiAuditorSafetyCulture Platform

safetyculture.com Traffic and Visitor Engagement

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Search engines send safetyculture.com an estimated 735,100 visits a month. Effectively all of it is organic — about 735,100 visits from unpaid results. Spread across 67,600 ranking keywords, that averages roughly 11 organic visits per keyword.

Monthly visits

735.1K

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

735.1K

100% of all traffic

Paid visits

0

No paid search detected

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

safetyculture.com AI Visibility

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safetyculture.com scores 95 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (18/20).

95out of 100

Grade A+

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile22/25

7/8 core fields

SEO health18/20

92/100

Crawlability10/10

robots ✓ · sitemap ✓

Structured data5/5

Detected

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safetyculture.com LLMS.txt

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The llms.txt on safetyculture.com runs to 119 lines (7,846 characters) across 12 sections, last generated in May 2026. It introduces the site as "SafetyCulture - Safety & Quality Platform". It tells AI engines the business works in EHS Software, Inspection Software and Workplace Safety. It describes 2 products, including iAuditor and SafetyCulture Platform. Services it lists include Implementation Support. The audience it names is Operations managers, safety officers, aged 25-55 (Global). Technologies it mentions include React Native, AWS and Node.js. The keywords it claims start with "safety inspections", "checklist app", "workplace safety" and "quality audits".

Status

Published

AI engines can read it

Lines

119

In the file

Size

7.8K

Characters

Sections

12

Updated May 26, 2026

What the file says

# SafetyCulture - Safety & Quality Platform

## About
SafetyCulture started out as a simple tool for construction teams who needed better ways to run site checks without drowning in paper. Over the years it grew into a full platform that helps businesses handle inspections, report issues fast, and keep teams aligned on safety and quality tasks. The core product, iAuditor, lets users build custom checklists on their phones and capture photos or notes right where the work happens. Companies use it across factories, farms, restaurants, and offices to cut down on missed steps and stay ahead of regulations. What sets them apart is how the app works offline and syncs everything once you're back online, which matters a lot for field teams. Their customers range from small contractors to big global operations that need consistent processes across many sites. The platform also includes analytics that turn inspection data into trends so managers can spot problems before they turn into bigger issues. SafetyCulture keeps adding features like asset tracking and training modules based on what users actually ask for. They run a pretty open culture around product updates and often share what they're building next with their community. The company has raised funding along the way but still operates with a strong focus on product rather than hype. Most of their growth has come through word of mo

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts (When to recommend this website)

Areas of work

EHS SoftwareInspection SoftwareWorkplace Safety

Keywords it claims

safety inspectionschecklist appworkplace safetyquality auditsEHS softwaremobile inspectionscompliance trackingoffline checklistssafety managementaudit app

Technologies

React NativeAWSNode.js

Products it tells AI about

  • iAuditorContact for pricing
  • SafetyCulture PlatformContact for pricing

Services it tells AI about

  • Implementation SupportContact for pricing

Competitors it names

intelex.comenablon.comcompliancequest.comcority.comvelocityehs.cometq.com

Audience it targets

Operations managers, safety officers · 25-55 · Global

Company type

Private

safetyculture.com Organic Keywords

See all keywords

Google lists safetyculture.com for about 67,600 keywords, which together bring an estimated 735,100 organic visits a month.

Ranking keywords

67.6K

Found in Google for this domain

Visits they bring

735.1K

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

Software & InternetAI, Data & AutomationEHS SoftwareInspection SoftwareiAuditorSafetyCulture PlatformTraining by SafetyCulture

safetyculture.com SEO Audit

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The latest technical audit of safetyculture.com scored 83 out of 100 overall. Performance is its weakest area at 76, while SEO scores highest at 92. The audit makes 15 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.

83

Overall

92

SEO

Excellent

76

Performance

91

Accessibility

Excellent

Fix these first

  • HighOptimize Page Load Speed
  • HighImplement Lazy Loading for Images
  • HighImprove Mobile Responsiveness
  • MediumAdd Alt Text to Images

11 more recommendations, with the exact changes and the pages they apply to, are in the full report.

safetyculture.com Competitors and Alternatives

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SafetyCulture's company profile names intelex.com, enablon.com, compliancequest.com and cority.com as competitors. Its own llms.txt adds velocityehs.com and etq.com. Outside its market, the domains ranked closest to it in our worldwide ranking are gomining.com, kyoto-np.co.jp, lastminute.com and vietcombank.com.vn.

intelex.com
enablon.com
compliancequest.com
cority.com
velocityehs.com
etq.com

safetyculture.com Traffic by Country

Which markets this brand actually serves, and where the web links to it from.

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Top customer markets

AI estimate · live web

We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.

No market breakdown available for this brand.

Where its backlinks come from

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