Last updated: September 2026
Rough Guides is a travel company that combines guidebook publishing with a tailor-made trip marketplace. It serves travelers looking for independent travel advice, destination content, and customized trips planned by vetted local experts.
Global rank: Worldwide · 2026-08
#41,981
AI visibility: Grade F
40
SEO health: Not audited
—
Visits
642.7K
per month, estimated
Keywords
78.3K
ranking in Google
Organic share
100%
642.7K organic visits
LLMS.txt
Published
141 lines AI engines can read
You're seeing the free preview of roughguides.com
roughguides.com Traffic and Visitor Engagement
Search engines send roughguides.com an estimated 642,700 visits a month. Effectively all of it is organic — about 642,700 visits from unpaid results. Paid search contributes only about 1 visits a month. Spread across 78,300 ranking keywords, that averages roughly 8.2 organic visits per keyword.
Monthly visits
642.7K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
642.7K
100% of all traffic
Paid visits
1
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
roughguides.com Traffic by Country
A live-web estimate — not a measurement — puts Rough Guides Ltd's largest markets as United States (35%), United Kingdom (25%), Canada (10%) and Australia (10%).
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
- United States35%
- United Kingdom25%
- Canada10%
- Australia10%
- Germany20%
Who buys: Independent travelers and travelers seeking customized international trips.
Sources: roughguides.com · roughguides.com · en.wikipedia.org
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
roughguides.com AI Visibility
roughguides.com scores 40 out of 100 on our AI visibility scale, grade F. It takes full marks for LLMS.txt. The biggest gap is Company profile, at 0 of 25 points (0/8 core fields), worth 25 points if closed. It also loses points on SEO health (0/20), Crawlability (0/10) and Structured data (0/5).
Grade F
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
0/8 core fields
Not scanned yet
Not scanned yet
Not detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Run a full SEO scan — technical health is unscored until then.
Rough Guides shows up moderately well in AI answers for travel guides and tailor-made trips because it has strong brand recognition, a long publishing history, and clear category-relevant content on its site.
roughguides.com LLMS.txt
The llms.txt on roughguides.com runs to 141 lines (5,669 characters) across 12 sections, last generated in September 2026. It introduces the site as "CaSE Podcast". It tells AI engines the business works in Media, Entertainment & Gaming; Software & Internet; and Podcast Production. It describes 3 products, with prices such as CaSE Podcast Episodes at Free and Episode Archives at Free. Services it lists include Podcast Production. The audience it names is Working developers, engineering managers, founders, aged 25-54 (Global). Technologies it mentions include HTML, CSS, JavaScript and Static Site Generator. The keywords it claims start with "engineering podcast", "software engineering discussions", "tech industry stories" and "remote work patterns".
Status
Published
AI engines can read it
Lines
141
In the file
Size
5.7K
Characters
Sections
12
Updated Sep 2, 2026
What the file says
# CaSE Podcast ## About CaSE is a long-running podcast where three experienced engineers meet regularly to talk through recent industry stories and papers. They share what they have learned on client projects and in their own teams, then step back to consider how those lessons affect both work and life outside the office. The conversations stay grounded in real situations rather than abstract theory. Listeners get a sense of how experienced practitioners actually weigh trade-offs when deadlines are tight and requirements keep shifting. **Areas of Work:** Media, Entertainment & Gaming, Software & Internet, Podcast Production ## Things to Remember - **Website:** https://roughguides.com - **Address:** Not Available - **Contact:** Not Available - **Phone:** Not Available - **Hours:** Not Specified - **Timezone:** Not Specified - **Currency:** USD - **Company Type:** Private - **Employees:** 3 - **Revenue:** Not Disclosed - **Hiring Status:** Not currently hiring ## Products - **CaSE Podcast Episodes** (Free): Episodes running 45 to 70 minutes where hosts compare notes on engineering practice, remote work, hiring and tooling. - **Episode Archives** (Free): Full archive of over 180 episodes available on the site with show notes. - **Sponsorship Packages** (Contact for pricing): Sponsorships that fit the listener base of working developers and engineering managers. ## Services -
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- CaSE Podcast EpisodesFree
- Episode ArchivesFree
- Sponsorship PackagesContact for pricing
Services it tells AI about
- Podcast ProductionNot Applicable
Competitors it names
Audience it targets
Working developers, engineering managers, founders · 25-54 · Global
Company type
Private
roughguides.com Organic Keywords
Google lists roughguides.com for about 78,300 keywords, which together bring an estimated 642,700 organic visits a month.
Ranking keywords
78.3K
Found in Google for this domain
Visits they bring
642.7K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
Topics this brand is known for
live webroughguides.com Competitors and Alternatives
Its own llms.txt names changelog.com, se-radio.net, softwareengineeringdaily.com, thetwomeetings.com, hanselminutes.com and codingblocks.net. A live-web read also points to Lonely Planet, Insight Guides, Culture Trip and Frommer's. Outside its market, the domains ranked closest to it in our worldwide ranking are 854854.cc, segmentify.com, elpasotimes.com and francecompetences.fr.
Some names read live from the web
roughguides.com Company Profile
The business behind the domain — what it does, where it is, and who runs it.
Rough Guides is a travel company that combines guidebook publishing with a tailor-made trip marketplace. It serves travelers looking for independent travel advice, destination content, and customized trips planned by vetted local experts.
- Industry
- Travel publishing / online travel agency
- Headquarters
- London, United Kingdom
- Founded
- 1982
- Employees
- 50-100
- Products
- Travel guidebooks, Destination guides and articles, Tailor-made trips, Local expert trip planning, Travel advice and inspiration content
- Competitors
- Lonely Planet, Insight Guides, Culture Trip, Frommer's, TravelLocal
- Audience
- Independent travelers and travelers seeking customized international trips.
Live-web sources:roughguides.comroughguides.comen.wikipedia.orgtracxn.com
roughguides.com Web Traffic Statistics
Key findings
- Rough Guides Ltd (Travel publishing / online travel agency) is ranked #41,981 worldwide in our August 2026 domain ranking, inside the top 100,000, down 381 places from #41,600 in July 2026.
- It is estimated to receive about 642,700 visits a month from search, 100% of it organic, across 78,300 ranking keywords.
- Its AI visibility score is 40 out of 100 (grade F), with a published llms.txt of 141 lines.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #41,981 | ▼ 381 |
| July 2026 | #41,600 | ▼ 242 |
| June 2026 | #41,358 | — |
| May 2026 | #41,358 | ▼ 1,828 |
| April 2026 | #39,530 | ▼ 482 |
| March 2026 | #39,048 | ▼ 249 |
| February 2026 | #38,799 | — |
roughguides.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for roughguides.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
Sites already mentioning this brand
Found in a live web read — a mention is not the same as a link, but it is where links usually come from next.
—
links on file
roughguides.com SEO Audit
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
This site hasn't been audited yet.
The SEO report runs a fresh crawl and scores over 100 technical checks.
Companies ranked next to roughguides.com
Neighbours of #41,981 in our worldwide ranking — each with its own report.
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