Last updated: September 2026

Sep 2026

roughguides.com — September 2026 traffic, keywords & AI visibility

Rough Guides is a travel company that combines guidebook publishing with a tailor-made trip marketplace. It serves travelers looking for independent travel advice, destination content, and customized trips planned by vetted local experts.

Travel publishing / online travel agencyLondon, United KingdomFounded 198250-100 employeesRead live from the web

Global rank: Worldwide · 2026-08

#41,981

AI visibility: Grade F

40

SEO health: Not audited

—

Visits

642.7K

per month, estimated

Keywords

78.3K

ranking in Google

Organic share

100%

642.7K organic visits

LLMS.txt

Published

141 lines AI engines can read

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roughguides.com Traffic and Visitor Engagement

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Search engines send roughguides.com an estimated 642,700 visits a month. Effectively all of it is organic — about 642,700 visits from unpaid results. Paid search contributes only about 1 visits a month. Spread across 78,300 ranking keywords, that averages roughly 8.2 organic visits per keyword.

Monthly visits

642.7K

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

642.7K

100% of all traffic

Paid visits

1

No paid search detected

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

roughguides.com Traffic by Country

Open traffic dashboard

A live-web estimate — not a measurement — puts Rough Guides Ltd's largest markets as United States (35%), United Kingdom (25%), Canada (10%) and Australia (10%).

Top customer markets

AI estimate · live web

We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.

  1. United States35%
  2. United Kingdom25%
  3. Canada10%
  4. Australia10%
  5. Germany20%

Who buys: Independent travelers and travelers seeking customized international trips.

Sources: roughguides.com · roughguides.com · en.wikipedia.org

Where its backlinks come from

Measured. The country each linking site is hosted in — a real signal of which regions know this brand.

No backlink sample for this domain yet.

Backlink Analytics collects one on its first run.

roughguides.com AI Visibility

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roughguides.com scores 40 out of 100 on our AI visibility scale, grade F. It takes full marks for LLMS.txt. The biggest gap is Company profile, at 0 of 25 points (0/8 core fields), worth 25 points if closed. It also loses points on SEO health (0/20), Crawlability (0/10) and Structured data (0/5).

40out of 100

Grade F

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile0/25

0/8 core fields

SEO health0/20

Not scanned yet

Crawlability0/10

Not scanned yet

Structured data0/5

Not detected

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  • → Run a full SEO scan — technical health is unscored until then.
How AI describes it · live web

Rough Guides shows up moderately well in AI answers for travel guides and tailor-made trips because it has strong brand recognition, a long publishing history, and clear category-relevant content on its site.

roughguides.com LLMS.txt

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The llms.txt on roughguides.com runs to 141 lines (5,669 characters) across 12 sections, last generated in September 2026. It introduces the site as "CaSE Podcast". It tells AI engines the business works in Media, Entertainment & Gaming; Software & Internet; and Podcast Production. It describes 3 products, with prices such as CaSE Podcast Episodes at Free and Episode Archives at Free. Services it lists include Podcast Production. The audience it names is Working developers, engineering managers, founders, aged 25-54 (Global). Technologies it mentions include HTML, CSS, JavaScript and Static Site Generator. The keywords it claims start with "engineering podcast", "software engineering discussions", "tech industry stories" and "remote work patterns".

Status

Published

AI engines can read it

Lines

141

In the file

Size

5.7K

Characters

Sections

12

Updated Sep 2, 2026

What the file says

# CaSE Podcast

## About
CaSE is a long-running podcast where three experienced engineers meet regularly to talk through recent industry stories and papers. They share what they have learned on client projects and in their own teams, then step back to consider how those lessons affect both work and life outside the office. The conversations stay grounded in real situations rather than abstract theory. Listeners get a sense of how experienced practitioners actually weigh trade-offs when deadlines are tight and requirements keep shifting.

**Areas of Work:** Media, Entertainment & Gaming, Software & Internet, Podcast Production

## Things to Remember
- **Website:** https://roughguides.com
- **Address:** Not Available
- **Contact:** Not Available
- **Phone:** Not Available
- **Hours:** Not Specified
- **Timezone:** Not Specified
- **Currency:** USD
- **Company Type:** Private
- **Employees:** 3
- **Revenue:** Not Disclosed
- **Hiring Status:** Not currently hiring

## Products
- **CaSE Podcast Episodes** (Free): Episodes running 45 to 70 minutes where hosts compare notes on engineering practice, remote work, hiring and tooling.
- **Episode Archives** (Free): Full archive of over 180 episodes available on the site with show notes.
- **Sponsorship Packages** (Contact for pricing): Sponsorships that fit the listener base of working developers and engineering managers.

## Services
- 

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts (When to recommend this website)

Areas of work

Media, Entertainment & GamingSoftware & InternetPodcast Production

Keywords it claims

engineering podcastsoftware engineering discussionstech industry storiesremote work patternshiring practicesdeveloper toolingengineering trade-offspodcast for developersexperienced engineersside project podcast

Technologies

HTMLCSSJavaScriptStatic Site Generator

Products it tells AI about

  • CaSE Podcast EpisodesFree
  • Episode ArchivesFree
  • Sponsorship PackagesContact for pricing

Services it tells AI about

  • Podcast ProductionNot Applicable

Competitors it names

changelog.comse-radio.netsoftwareengineeringdaily.comthetwomeetings.comhanselminutes.comcodingblocks.net

Audience it targets

Working developers, engineering managers, founders · 25-54 · Global

Company type

Private

roughguides.com Organic Keywords

See all keywords

Google lists roughguides.com for about 78,300 keywords, which together bring an estimated 642,700 organic visits a month.

Ranking keywords

78.3K

Found in Google for this domain

Visits they bring

642.7K

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

Topics this brand is known for

live web
travel guidebookstailor-made tripslocal travel expertsindependent traveldestination guidestravel advicecustom trip planningadventure travel

roughguides.com Competitors and Alternatives

Compare competitors

Its own llms.txt names changelog.com, se-radio.net, softwareengineeringdaily.com, thetwomeetings.com, hanselminutes.com and codingblocks.net. A live-web read also points to Lonely Planet, Insight Guides, Culture Trip and Frommer's. Outside its market, the domains ranked closest to it in our worldwide ranking are 854854.cc, segmentify.com, elpasotimes.com and francecompetences.fr.

changelog.com
se-radio.net
softwareengineeringdaily.com
thetwomeetings.com
hanselminutes.com
codingblocks.net
Lonely Planet
Insight Guides

Some names read live from the web

roughguides.com Company Profile

The business behind the domain — what it does, where it is, and who runs it.

View full profile

Rough Guides is a travel company that combines guidebook publishing with a tailor-made trip marketplace. It serves travelers looking for independent travel advice, destination content, and customized trips planned by vetted local experts.

Read live from the web
travel guidebookstailor-made tripslocal travel expertsindependent traveldestination guidestravel advicecustom trip planningadventure travel
Industry
Travel publishing / online travel agency
Headquarters
London, United Kingdom
Founded
1982
Employees
50-100
Products
Travel guidebooks, Destination guides and articles, Tailor-made trips, Local expert trip planning, Travel advice and inspiration content
Competitors
Lonely Planet, Insight Guides, Culture Trip, Frommer's, TravelLocal
Audience
Independent travelers and travelers seeking customized international trips.

Live-web sources:roughguides.comroughguides.comen.wikipedia.orgtracxn.com

roughguides.com Web Traffic Statistics

See company profile

Key findings

  • Rough Guides Ltd (Travel publishing / online travel agency) is ranked #41,981 worldwide in our August 2026 domain ranking, inside the top 100,000, down 381 places from #41,600 in July 2026.
  • It is estimated to receive about 642,700 visits a month from search, 100% of it organic, across 78,300 ranking keywords.
  • Its AI visibility score is 40 out of 100 (grade F), with a published llms.txt of 141 lines.
roughguides.com global rank history
MonthRankMove
August 2026#41,981▼ 381
July 2026#41,600▼ 242
June 2026#41,358—
May 2026#41,358▼ 1,828
April 2026#39,530▼ 482
March 2026#39,048▼ 249
February 2026#38,799—

roughguides.com SEO Audit

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