Last updated: August 2026
Global rank: Worldwide · 2026-08
#29,548
AI visibility: Grade A
87
SEO health: Latest audit
84
Visits
9.1K
per month, estimated
Keywords
3.4K
ranking in Google
Organic share
100%
9.1K organic visits
LLMS.txt
Published
128 lines AI engines can read
You're seeing the free preview of rossmann.de
rossmann.de Web Traffic Statistics
Key findings
- Rossmann (Retail) is ranked #29,548 worldwide in our August 2026 domain ranking, inside the top 100,000, up 9,638 places from #39,186 in July 2026.
- It is estimated to receive about 9,115 visits a month from search, 100% of it organic, across 3,370 ranking keywords.
- Its AI visibility score is 87 out of 100 (grade A), with a published llms.txt of 128 lines.
- Its last technical audit scored 84/100, with "Implement a Sitemap" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #29,548 | ▲ 9,638 |
| July 2026 | #39,186 | ▼ 10,226 |
| June 2026 | #28,960 | — |
| May 2026 | #28,960 | ▲ 1,417 |
| April 2026 | #30,377 | ▼ 1,136 |
| March 2026 | #29,241 | ▲ 1,548 |
| February 2026 | #30,789 | — |
What this company does
Rossmann runs a large network of stores that focus on everyday essentials and personal care products. Customers can find everything from cosmetics and toiletries to cleaning supplies, snacks, and basic groceries on the shelves. The company has grown steadily over the years by opening locations in both cities and smaller towns, making it easy for people to stop in during their regular routines. Many of the products co…
Our read on the site
Significant improvements needed. 1 critical issue. 2 high-priority issues.
rossmann.de Traffic and Visitor Engagement
rossmann.de draws an estimated 9,115 visits a month from search engines. Effectively all of it is organic — about 9,115 visits from unpaid results. Spread across 3,370 ranking keywords, that averages roughly 2.7 organic visits per keyword.
Monthly visits
9.1K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
9.1K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
rossmann.de AI Visibility
On our AI visibility scale rossmann.de earns 87 of 100 points, a grade A. It takes full marks for LLMS.txt, SEO health and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
rossmann.de LLMS.txt
The llms.txt on rossmann.de runs to 128 lines (4,702 characters) across 12 sections, last generated in April 2026. It introduces the site as "Rossmann - Your Trusted Health and Beauty Retailer". It tells AI engines the business works in Retail, Health and Beauty and E-commerce. It describes 3 products, including Cosmetics, Household Goods and Personal Care Items. The audience it names is General consumers, Families, Health-conscious individuals, aged All ages (Germany). Technologies it mentions include HTML, CSS, JavaScript, React and Node.js. The keywords it claims start with "Drogerie", "Kosmetik", "Hygieneprodukte" and "Gesundheit".
Status
Published
AI engines can read it
Lines
128
In the file
Size
4.7K
Characters
Sections
12
Updated Apr 6, 2026
What the file says
# Rossmann - Your Trusted Health and Beauty Retailer ## About Rossmann is a leading retail chain in Germany specializing in health and beauty products, household goods, and personal care items. With a commitment to quality, affordability, and sustainability, Rossmann serves a diverse customer base through its numerous stores and growing online presence. **Areas of Work:** Retail, Health and Beauty, E-commerce ## Things to Remember - **Website:** https://rossmann.de - **Address:** Not Available, Düsseldorf, Germany - **Contact:** [email protected] - **Phone:** +49-211-1234567 - **Hours:** Mon-Fri: 9AM-8PM - **Timezone:** Europe/Berlin - **Currency:** EUR - **Company Type:** Private - **Employees:** 40,000 employees - **Revenue:** $3.5B - **Hiring Status:** Yes, actively hiring ## Products - **Cosmetics** (Contact for pricing): A wide range of cosmetic products including makeup, skincare, and haircare items. - **Household Goods** (Contact for pricing): Essential household items including cleaning supplies, kitchenware, and more. - **Personal Care Items** (Contact for pricing): Products for personal hygiene and care including soaps, shampoos, and lotions. ## Services ## Keywords Drogerie, Kosmetik, Hygieneprodukte, Gesundheit, Haushaltswaren, Naturkosmetik, Sonnenschutzmittel, Babypflegeprodukte, Reinigungsmittel, Vitamine und Nahrungsergänzung, Drogerie Online Shop, Kosmeti
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- CosmeticsContact for pricing
- Household GoodsContact for pricing
- Personal Care ItemsContact for pricing
Competitors it names
Audience it targets
General consumers, Families, Health-conscious individuals · All ages · Germany
Company type
Private · actively hiring
rossmann.de Organic Keywords
Google lists rossmann.de for about 3,370 keywords, which together bring an estimated 9,115 organic visits a month.
Ranking keywords
3.4K
Found in Google for this domain
Visits they bring
9.1K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
rossmann.de SEO Audit
The latest technical audit of rossmann.de scored 84 out of 100 overall. Performance is its weakest area at 49, while SEO scores highest at 100. The audit makes 10 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- HighImplement a Sitemap
- HighEnable Robots.txt
- HighOptimize Images
- MediumMinimize HTTP Requests
6 more recommendations, with the exact changes and the pages they apply to, are in the full report.
rossmann.de Competitors and Alternatives
Rossmann's company profile names dm.de and müller.de as competitors. Its own llms.txt adds budni.de, rewe.de and alnatura.de. Outside its market, the domains ranked closest to it in our worldwide ranking are turbopages.org, voxus.com.br, yowindow.com and wheree.com.
rossmann.de Company Profile
Rossmann runs a large network of stores that focus on everyday essentials and personal care products. Customers can find everything from cosmetics and toiletries to cleaning supplies, snacks, and basic groceries on the shelves. The company has grown steadily over the years by opening locations in both cities and smaller towns, making it easy for people to stop in during their regular routines. Many of the products co…
Rossmann was founded in 1972, about 54 years ago, and is headquartered in Düsseldorf, Germany. Its workforce is listed as between 10,001 and 50,000 employees. It was founded by Dirk Rossmann. Its profile files it under Retail, with further tags for Health and Beauty, E-commerce and B2C. Products on record for it: Health and beauty products, Household goods and Personal care items. Reported revenue is $3.5B (2022). Its tagline reads: "Your trusted partner for health and beauty products".
- Sector
- Retail
- Headquarters
- Düsseldorf, Germany
- Founded
- 1972
- Employees
- 10001-50000
- Revenue
- $3.5B (2022)
- Funding
- Not Disclosed
- Founders
- Dirk Rossmann
- Products
- Health and beauty products, Household goods, Personal care items
rossmann.de Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
rossmann.de Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for rossmann.de yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to rossmann.de
Neighbours of #29,548 in our worldwide ranking — each with its own report.
Wait — let's zoom out.
You are looking at one domain. rossmann.de competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
Everything above, for your own domainand the plan to fix it
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
Look up another company
A brand name or a domain — the whole overview loads in seconds.