Last updated: August 2026
Global rank: Worldwide · 2026-08
#30,660
AI visibility: Grade A
87
SEO health: Latest audit
75
Visits
101.3K
per month, estimated
Keywords
6.5K
ranking in Google
Organic share
100%
101.3K organic visits
LLMS.txt
Published
155 lines AI engines can read
You're seeing the free preview of rolls-royce.com
rolls-royce.com Web Traffic Statistics
Key findings
- Rolls-Royce Holdings plc (Aerospace) is ranked #30,660 worldwide in our August 2026 domain ranking, inside the top 100,000, down 2,003 places from #28,657 in July 2026.
- It is estimated to receive about 101,300 visits a month from search, 100% of it organic, across 6,522 ranking keywords.
- Its AI visibility score is 87 out of 100 (grade A), with a published llms.txt of 155 lines.
- Its last technical audit scored 75/100, with "Implement a Sitemap" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #30,660 | ▼ 2,003 |
| July 2026 | #28,657 | ▼ 911 |
| June 2026 | #27,746 | — |
| May 2026 | #27,746 | ▲ 1,069 |
| April 2026 | #28,815 | ▲ 133 |
| March 2026 | #28,948 | ▲ 559 |
| February 2026 | #29,507 | — |
What this company does
Rolls-Royce stands as a global leader in power and propulsion solutions, designing and manufacturing high-performance engines for civil and military aircraft, submarines, warships, and power generation. With over a century of engineering excellence, the company pushes the boundaries of what's possible in aviation technology, marine propulsion, and energy systems. They serve major airlines, defense forces, and industr…
Our read on the site
The overall SEO health of rolls-royce.com is moderate, with strengths in HTTPS security and a well-structured title. However, there are significant areas for improvement, particularly in image optimization, content gaps, and technical SEO elements such as the absence of a sitemap.
rolls-royce.com Traffic and Visitor Engagement
rolls-royce.com draws an estimated 101,300 visits a month from search engines. Effectively all of it is organic — about 101,300 visits from unpaid results. Spread across 6,522 ranking keywords, that averages roughly 16 organic visits per keyword.
Monthly visits
101.3K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
101.3K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
rolls-royce.com AI Visibility
On our AI visibility scale rolls-royce.com earns 87 of 100 points, a grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 15 of 20 points (77/100), worth 5 points if closed. It also loses points on Crawlability (5/10) and Company profile (22/25).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
77/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
rolls-royce.com LLMS.txt
The llms.txt on rolls-royce.com runs to 155 lines (8,021 characters) across 12 sections, last generated in May 2026. It introduces the site as "Rolls-Royce". It tells AI engines the business works in Aerospace Engineering, Marine Propulsion, Power Systems, Defense Technology and Sustainable Energy. It describes 4 products, including Trent XWB Engine, MTU 20V4000 Diesel and EJ200 Turbofan. Services it lists include TotalCare Maintenance, Digital Twin Services, Sustainability Consulting and Training Simulators. The audience it names is Aerospace pros, naval officers, energy execs, aged 25-65 (Global). Technologies it mentions include HTTPS Security, Mobile Viewport, Robots.txt, Google Analytics and Adobe Experience Manager. The keywords it claims start with "power solutions", "aviation technology", "marine solutions" and "energy efficiency". It gives the company type as Public.
Status
Published
AI engines can read it
Lines
155
In the file
Size
8.0K
Characters
Sections
12
Updated May 1, 2026
What the file says
# Rolls-Royce ## About Rolls-Royce designs, manufactures, and services integrated power systems for air, sea, and land. They excel in civil aerospace with fuel-efficient Trent engines flying on most long-haul routes. Military programs equip fighters, transports, and drones with reliable thrust. Marine offerings from mtu power luxury yachts, frigates, and drillships alike. Power systems division handles gas turbines for grids and backup gen-sets. Sustainability is core: they're developing SAF-compatible engines and nuclear micro-reactors. Digital tools like Engine Health Management predict failures before they happen. Global service network spans 150+ countries, minimizing disruptions. Innovation labs explore electric propulsion and AI optimization. Defense contracts provide steady revenue amid commercial ups and downs. They're adapting to electrification with hybrid systems for short-haul flights. Partnerships with governments fund next-gen tech like tempests. Employees thrive on complex challenges, from blade cooling to plasma ignition. Customers get total care packages, owning nothing but performance. The shift to services now drives over half their income. In energy, they're positioning for hydrogen and carbon capture. Rolls-Royce embodies British engineering grit, evolving since 1906. Their tech powers milestones from Concorde to space launches. Future bets include urban a
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Trent XWB EngineContact for pricing
- MTU 20V4000 DieselContact for pricing
- EJ200 TurbofanContact for pricing
- WR-21 Gas TurbineContact for pricing
Services it tells AI about
- TotalCare MaintenancePower-by-the-hour
- Digital Twin ServicesSubscription
- Sustainability ConsultingProject-based
- Training SimulatorsContact for pricing
Competitors it names
Audience it targets
Aerospace pros, naval officers, energy execs · 25-65 · Global
Company type
Public
rolls-royce.com Organic Keywords
Google lists rolls-royce.com for about 6,522 keywords, which together bring an estimated 101,300 organic visits a month.
Ranking keywords
6.5K
Found in Google for this domain
Visits they bring
101.3K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
rolls-royce.com SEO Audit
The latest technical audit of rolls-royce.com scored 75 out of 100 overall. Performance is its weakest area at 66, while accessibility scores highest at 78. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement a Sitemap
- HighOptimize Images with Alt Tags
- HighEnhance Meta Descriptions
- CriticalFix Broken Links
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
rolls-royce.com Competitors and Alternatives
Rolls-Royce Holdings plc's company profile names https://ge.com, https://www.boeing.com, https://www.airbus.com and https://www.lockheedmartin.com as competitors. Its own llms.txt adds https://www.thalesgroup.com and https://www.mtu.de. Outside its market, the domains ranked closest to it in our worldwide ranking are webrserver.com, runpod.net, didistatic.com and lutron.io.
rolls-royce.com Company Profile
Rolls-Royce stands as a global leader in power and propulsion solutions, designing and manufacturing high-performance engines for civil and military aircraft, submarines, warships, and power generation. With over a century of engineering excellence, the company pushes the boundaries of what's possible in aviation technology, marine propulsion, and energy systems. They serve major airlines, defense forces, and industr…
Rolls-Royce Holdings plc was founded in 1906, about 120 years ago, and is headquartered in London, United Kingdom. Its workforce is listed as more than 10,001 employees. Its founders are Frederick Henry Royce and Charles Stewart Rolls. Its profile files it under Aerospace, with further tags for Defense, Marine Propulsion and Power Generation. Products on record for it: Trent Series Aero Engines, Pearl Business Jet Engines, MTU Marine Diesel Engines and Small Modular Reactors. Reported revenue is $16.5B (2023), and total funding is listed at Publicly Traded. Its tagline reads: "Powering the world's most advanced aerospace, marine and energy systems".
- Sector
- Aerospace
- Headquarters
- London, United Kingdom
- Founded
- 1906
- Employees
- 10,001+
- Revenue
- $16.5B (2023)
- Funding
- Publicly Traded
- Founders
- Frederick Henry Royce, Charles Stewart Rolls
- Products
- Trent Series Aero Engines, Pearl Business Jet Engines, MTU Marine Diesel Engines, Small Modular Reactors
rolls-royce.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
rolls-royce.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for rolls-royce.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
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Neighbours of #30,660 in our worldwide ranking — each with its own report.
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