Last updated: August 2026
Global rank: Worldwide · 2026-08
#40,780
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
88.2K
per month, estimated
Keywords
5.3K
ranking in Google
Organic share
100%
88.2K organic visits
LLMS.txt
Published
81 lines AI engines can read
You're seeing the free preview of rockwool.com
rockwool.com Web Traffic Statistics
Key findings
- ROCKWOOL (Energy, Climate & Environment) is ranked #40,780 worldwide in our August 2026 domain ranking, inside the top 100,000, down 481 places from #40,299 in July 2026.
- It is estimated to receive about 88,200 visits a month from search, 100% of it organic, across 5,262 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 81 lines.
- Its last technical audit scored 0/100, with "Implement Essential On-Page SEO Elements" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #40,780 | ▼ 481 |
| July 2026 | #40,299 | ▼ 880 |
| June 2026 | #39,419 | — |
| May 2026 | #39,419 | ▲ 8 |
| April 2026 | #39,427 | ▼ 1,442 |
| March 2026 | #37,985 | ▼ 361 |
| February 2026 | #37,624 | — |
What this company does
ROCKWOOL stands as a global leader in stone wool insulation solutions, crafting products from volcanic rock that deliver unmatched performance in fire resistance, sound control, and thermal efficiency. Founded on principles of sustainability, the company transforms natural basalt rock into durable, recyclable materials used in everything from residential homes to massive commercial skyscrapers. Their insulation helps…
Our read on the site
The overall SEO health of https://rockwool.com is critically poor, with missing essential on-page elements such as title, meta description, and headings. Additionally, significant technical issues including the absence of a viewport meta tag, robots.txt, sitemap.xml, and favicon contribute to a suboptimal user experien…
rockwool.com Traffic and Visitor Engagement
Search engines send rockwool.com an estimated 88,200 visits a month. Effectively all of it is organic — about 88,200 visits from unpaid results. Spread across 5,262 ranking keywords, that averages roughly 17 organic visits per keyword.
Monthly visits
88.2K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
88.2K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
rockwool.com AI Visibility
rockwool.com scores 67 out of 100 on our AI visibility scale, grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
rockwool.com LLMS.txt
The llms.txt on rockwool.com runs to 81 lines (4,098 characters) across 12 sections, last generated in May 2026. It introduces the site as "ROCKWOOL - Insulation Solutions". It tells AI engines the business works in Building Insulation, Sustainable Materials and Fire Protection. It describes 5 products, including Comfortboard 80, Safe'n'Sound and RainScreen Duo Slab. Services it lists include Technical Consultation, Design Support, Sustainability Certification Guidance and On-site Training. The audience it names is Construction & Building Professionals (Global). Technologies it mentions include HTTPS and Standard Web Tech. The keywords it claims start with "stone wool insulation", "fire safety insulation", "acoustic insulation products" and "energy efficient building materials". It gives the company type as Public.
Status
Published
AI engines can read it
Lines
81
In the file
Size
4.1K
Characters
Sections
12
Updated May 14, 2026
What the file says
# ROCKWOOL - Insulation Solutions ## About ROCKWOOL pioneers stone wool insulation derived from volcanic rock, offering superior fire protection, noise reduction, and energy savings for buildings worldwide. Their products excel in residential, commercial, and industrial settings, supporting sustainable construction goals with recyclable, high-performance materials. From wall systems to roof insulation, ROCKWOOL delivers reliability that lasts decades, helping owners cut utility bills and achieve certifications like LEED. The company's factories span continents, ensuring local availability and reduced transport emissions. Contractors appreciate the ease of installation and non-combustible properties during critical fire scenarios. ROCKWOOL also provides technical support and design tools for complex projects. Their focus on innovation includes hydroponic growing media and acoustic panels for modern offices. As a public company, they balance profitability with environmental stewardship, recycling factory waste back into production. Global teams collaborate to adapt solutions for diverse climates and regulations. ROCKWOOL's materials fortify structures against everyday wear and extreme events alike. **Areas of Work:** Building Insulation, Sustainable Materials, Fire Protection ## Things to Remember - **Website:** https://rockwool.com - **Address:** Hedehusene, Denmark - **Conta
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Comfortboard 80Contact for pricing
- Safe'n'SoundContact for pricing
- RainScreen Duo SlabContact for pricing
- AFB Mineral WoolContact for pricing
- Conrock MaxContact for pricing
Services it tells AI about
- Technical Consultation
- Design Support
- Sustainability Certification Guidance
- On-site Training
- Custom Fabrication
Competitors it names
Audience it targets
Construction & Building Professionals · Global
Company type
Public
rockwool.com Organic Keywords
Google lists rockwool.com for about 5,262 keywords, which together bring an estimated 88,200 organic visits a month.
Ranking keywords
5.3K
Found in Google for this domain
Visits they bring
88.2K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
rockwool.com SEO Audit
The latest technical audit of rockwool.com scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Essential On-Page SEO Elements
- HighCreate and Submit Sitemap
- HighAdd Robots.txt File
- CriticalInclude Viewport Meta Tag
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
rockwool.com Competitors and Alternatives
ROCKWOOL's company profile names https://www.knaufinsulation.com, https://www.owenscorning.com, https://www.jm.com and https://www.certainteed.com as competitors. Its own llms.txt adds https://www.basf.com, https://www.isover.com and https://www.thermofloc.com. Outside its market, the domains ranked closest to it in our worldwide ranking are kindredext.net, triberr.com, girlscouts.org and playit.gg.
rockwool.com Company Profile
ROCKWOOL stands as a global leader in stone wool insulation solutions, crafting products from volcanic rock that deliver unmatched performance in fire resistance, sound control, and thermal efficiency. Founded on principles of sustainability, the company transforms natural basalt rock into durable, recyclable materials used in everything from residential homes to massive commercial skyscrapers. Their insulation helps…
Founded in 1937 (about 89 years ago), ROCKWOOL is based in Hedehusene, Denmark. Its workforce is listed as between 5,001 and 10,000 employees. Its profile files it under Energy, Climate & Environment, with further tags for Building Materials, Insulation, Sustainable Construction and Fire Safety. Products on record for it: ROCKWOOL Comfortboard, ROCKWOOL Safe'n'Sound, ROCKWOOL RAINSCREEN DUO SLAB and ROCKWOOL AFB. Reported revenue is $3.2B (2023), and total funding is listed at Publicly Traded. Its tagline reads: "Sustainable stone wool insulation for fire safety, acoustics, and energy efficiency".
- Sector
- Energy, Climate & Environment
- Headquarters
- Hedehusene, Denmark
- Founded
- 1937
- Employees
- 5,001-10,000
- Revenue
- $3.2B (2023)
- Funding
- Publicly Traded
- Products
- ROCKWOOL Comfortboard, ROCKWOOL Safe'n'Sound, ROCKWOOL RAINSCREEN DUO SLAB, ROCKWOOL AFB
rockwool.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
rockwool.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for rockwool.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to rockwool.com
Neighbours of #40,780 in our worldwide ranking — each with its own report.
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