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Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#12,371
AI visibility: Grade B
72
SEO health: Latest audit
0
Visits
3.5M
per month, estimated
Keywords
176.3K
ranking in Google
Organic share
100%
3.5M organic visits
LLMS.txt
Published
148 lines AI engines can read
You're seeing the free preview of rockauto.com
A snapshot of how rockauto.com performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
RockAuto operates as an online retailer specializing in auto parts, providing an extensive catalog that covers vehicles from a broad range of manufacturers and years. Shoppers can find components for routine maintenance such as oil filters, spark plugs, and belts, as well as more involved replacements involving suspension, cooling systems, and electrical elements. The interface allows for precise vehicle identificati…
Our read on the site
Significant improvements needed. 1 critical issue. 1 high-priority issue.
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
3.5M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
3.5M
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade B
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
148
In the file
Size
6.5K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
176.3K
Found in Google for this domain
Visits they bring
3.5M
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
RockAuto operates as an online retailer specializing in auto parts, providing an extensive catalog that covers vehicles from a broad range of manufacturers and years. Shoppers can find components for routine maintenance such as oil filters, spark plugs, and belts, as well as more involved replacements involving suspension, cooling systems, and electrical elements. The interface allows for precise vehicle identificati…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for rockauto.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #12,371 in our worldwide ranking — each with its own report.
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0
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
7/8 core fields
0/100
robots ✓ · sitemap ✗
Detected
Fix these first
Updated Mar 11, 2026
# RockAuto - Auto Parts Online ## About RockAuto is a leading online retailer of automotive parts and accessories, offering a vast catalog for various vehicle makes and models. Catering to both DIY enthusiasts and professional mechanics, the company is committed to providing high-quality products at competitive prices with full manufacturer warranties. Their user-friendly platform ensures fast and efficient online ordering, making car maintenance and repair accessible to everyone. **Areas of Work:** Automotive, E-commerce, Retail Technology ## Things to Remember - **Website:** https://rockauto.com - **Address:** Madison, Wisconsin, United States - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** 24/7 Online Support - **Timezone:** America/Chicago - **Currency:** USD - **Company Type:** Private - **Employees:** 200 employees - **Revenue:** $50M - **Hiring Status:** Yes, actively hiring ## Products - **Replacement Auto Parts** (Varies by part): A wide range of replacement parts for all vehicle makes and models, including brakes, suspension, and engine components. - **Performance Parts** (Varies by part): High-performance parts designed to enhance vehicle speed, handling, and efficiency for automotive enthusiasts. - **Car Accessories** (Varies by product): Interior and exterior accessories to customize and protect vehicles, including floor mats, seat cove
Sections in the file
Areas of work
Keywords it claims
Technologies
Performance
Accessibility
11 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Products it tells AI about
Audience it targets
DIY Enthusiasts, Professional Mechanics, Vehicle Owners · 18-54 · Global
Company type
Private · actively hiring