Last updated: September 2026
Global rank: Worldwide · 2026-09
#16,165
AI visibility: Grade A
89
SEO health: Latest audit
81
Visits
1.3K
per month, estimated
Keywords
3.6K
ranking in Google
Organic share
100%
1.3K organic visits
LLMS.txt
Published
131 lines AI engines can read
You're seeing the free preview of ricardo.ch
ricardo.ch Web Traffic Statistics
Key findings
- Ricardo (E-Commerce) is ranked #16,165 worldwide in our September 2026 domain ranking, inside the top 100,000, down 332 places from #15,833 in August 2026.
- It is estimated to receive about 1,315 visits a month from search, 100% of it organic, across 3,597 ranking keywords.
- Its AI visibility score is 89 out of 100 (grade A), with a published llms.txt of 131 lines.
- Its last technical audit scored 81/100, with "Implement a Sitemap" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #16,165 | ▼ 332 |
| August 2026 | #15,833 | ▼ 847 |
| July 2026 | #14,986 | ▲ 699 |
| June 2026 | #15,685 | — |
| May 2026 | #15,685 | ▼ 697 |
| April 2026 | #14,988 | ▲ 614 |
| March 2026 | #15,602 | ▲ 52 |
| February 2026 | #15,654 | — |
What this company does
Ricardo runs one of the biggest online trading platforms in Switzerland, where individuals can post their items for sale at fixed prices or through auctions that let buyers compete for what they want. Categories cover everything from fashion accessories and cars to furniture, sports gear, and tools for the garden or workshop, so there's always something for people hunting for everyday essentials or more specialized f…
Our read on the site
Significant improvements needed. 1 high-priority issue.
ricardo.ch Traffic and Visitor Engagement
Search engines send ricardo.ch an estimated 1,315 visits a month. Effectively all of it is organic — about 1,315 visits from unpaid results. Spread across 3,597 ranking keywords, that averages roughly 0.4 organic visits per keyword.
Monthly visits
1.3K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
1.3K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
ricardo.ch AI Visibility
ricardo.ch scores 89 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25) and SEO health (17/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
85/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
ricardo.ch LLMS.txt
The llms.txt on ricardo.ch runs to 131 lines (5,156 characters) across 12 sections, last generated in April 2026. It introduces the site as "Ricardo - Switzerland's Largest Online Marketplace". It tells AI engines the business works in E-Commerce, Online Marketplace and Technology. It describes 3 products, with prices such as Mobile App for Buying and Selling at Free. The audience it names is General Consumers, Collectors, Sellers, aged 18-54 (Switzerland). Technologies it mentions include React, Node.js, AWS, PostgreSQL and HTML5. The keywords it claims start with "Online-Marktplatz Schweiz", "einzigartige Produkte kaufen", "ersteigern" and "Verkauf von gebrauchten Produkten".
Status
Published
AI engines can read it
Lines
131
In the file
Size
5.2K
Characters
Sections
12
Updated Apr 6, 2026
What the file says
# Ricardo - Switzerland's Largest Online Marketplace ## About Ricardo is Switzerland's largest online marketplace, enabling users to buy and sell unique products through auctions and direct sales. With over 1.5 million listings, it serves a diverse community of more than 5 million users, providing a secure and user-friendly platform for transactions. Ricardo is dedicated to offering a wide range of products, ensuring that customers find items that are not available elsewhere, thus enhancing the shopping experience. **Areas of Work:** E-Commerce, Online Marketplace, Technology ## Things to Remember - **Website:** https://ricardo.ch - **Address:** Not Available, Zug, Switzerland - **Contact:** [email protected] - **Phone:** +41 44 123 45 67 - **Hours:** 24/7 - **Timezone:** UTC+1 - **Currency:** CHF - **Company Type:** Private - **Employees:** 200 employees - **Revenue:** $25M - **Hiring Status:** Yes, actively hiring ## Products - **Online Auctions** (Contact for pricing): Participate in online auctions to buy unique items at competitive prices. - **Direct Sales** (Contact for pricing): Buy and sell products directly without the auction process. - **Mobile App for Buying and Selling** (Free): Use our mobile app to easily buy and sell items on the go. ## Services ## Keywords Online-Marktplatz Schweiz, einzigartige Produkte kaufen, ersteigern, Verkauf von gebrauchten Produkte
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Online AuctionsContact for pricing
- Direct SalesContact for pricing
- Mobile App for Buying and SellingFree
Competitors it names
Audience it targets
General Consumers, Collectors, Sellers · 18-54 · Switzerland
Company type
Private · actively hiring
ricardo.ch Organic Keywords
Google lists ricardo.ch for about 3,597 keywords, which together bring an estimated 1,315 organic visits a month.
Ranking keywords
3.6K
Found in Google for this domain
Visits they bring
1.3K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
ricardo.ch SEO Audit
The latest technical audit of ricardo.ch scored 81 out of 100 overall. Performance is its weakest area at 55, while accessibility scores highest at 89. The audit makes 15 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement a Sitemap
- HighOptimize Page Load Speed
- HighImprove Mobile Responsiveness
- MediumUse Descriptive Alt Text for Images
11 more recommendations, with the exact changes and the pages they apply to, are in the full report.
ricardo.ch Competitors and Alternatives
Ricardo's company profile names ebay.ch, tutti.ch and anibis.ch as competitors. Its own llms.txt adds willhaben.at. Outside its market, the domains ranked closest to it in our worldwide ranking are emailsrvr.com, petmd.com, utas.edu.au and originenergy.com.au.
ricardo.ch Company Profile
Ricardo runs one of the biggest online trading platforms in Switzerland, where individuals can post their items for sale at fixed prices or through auctions that let buyers compete for what they want. Categories cover everything from fashion accessories and cars to furniture, sports gear, and tools for the garden or workshop, so there's always something for people hunting for everyday essentials or more specialized f…
Founded in 1999 (about 27 years ago), Ricardo is based in Zug, Switzerland. Its workforce is listed as between 201 and 500 employees. Its profile files it under E-Commerce, with further tags for Online Marketplace, Technology and C2C (Consumer to Consumer). Products on record for it: Online Auctions, Direct Sales and Mobile App for Buying and Selling. Reported revenue is $25M (2022). Its tagline reads: "Sicher kaufen & verkaufen mit über 5 Mio. Nutzern".
- Sector
- E-Commerce
- Headquarters
- Zug, Switzerland
- Founded
- 1999
- Employees
- 201-500
- Revenue
- $25M (2022)
- Funding
- Not Disclosed
- Products
- Online Auctions, Direct Sales, Mobile App for Buying and Selling
ricardo.ch Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
ricardo.ch Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for ricardo.ch yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to ricardo.ch
Neighbours of #16,165 in our worldwide ranking — each with its own report.
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