Last updated: September 2026
Global rank: Worldwide · 2026-09
#13,149
AI visibility: Grade A+
91
SEO health: Latest audit
70
Visits
1.6M
per month, estimated
Keywords
253.4K
ranking in Google
Organic share
100%
1.6M organic visits
LLMS.txt
Published
166 lines AI engines can read
You're seeing the free preview of reverb.com
reverb.com Web Traffic Statistics
Key findings
- Reverb (E-commerce) is ranked #13,149 worldwide in our September 2026 domain ranking, inside the top 100,000, down 268 places from #12,881 in August 2026.
- It is estimated to receive about 1.6 million visits a month from search, 100% of it organic, across 253,400 ranking keywords.
- Its AI visibility score is 91 out of 100 (grade A+), with a published llms.txt of 166 lines.
- Its last technical audit scored 70/100, with "Fix Broken Links" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #13,149 | ▼ 268 |
| August 2026 | #12,881 | ▲ 380 |
| July 2026 | #13,261 | ▼ 262 |
| June 2026 | #12,999 | — |
| May 2026 | #12,999 | ▼ 4,920 |
| April 2026 | #8,079 | ▲ 801 |
| March 2026 | #8,880 | ▼ 648 |
| February 2026 | #8,232 | — |
What this company does
Reverb runs a website that functions as a marketplace dedicated to musical instruments and audio gear. People can look through listings for brand new products straight from manufacturers or shops, alongside used and vintage pieces that have some history behind them. Anyone with something to sell can create an account and post their own items for others to consider buying, which helps keep a wide variety of choices av…
Our read on the site
The overall SEO health of Reverb.com shows significant room for improvement, particularly in performance and on-page optimization. While the site has a solid accessibility score, critical issues such as broken links and missing alt attributes hinder its potential to rank higher in search results.
reverb.com Traffic and Visitor Engagement
Search engines send reverb.com an estimated 1.6 million visits a month. Effectively all of it is organic — about 1.6 million visits from unpaid results. Spread across 253,400 ranking keywords, that averages roughly 6.5 organic visits per keyword.
Monthly visits
1.6M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
1.6M
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
reverb.com AI Visibility
reverb.com scores 91 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 19 of 25 points (6/8 core fields), worth 6 points if closed. It also loses points on SEO health (17/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
85/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
reverb.com LLMS.txt
The llms.txt on reverb.com runs to 166 lines (7,514 characters) across 12 sections, last generated in March 2026. It introduces the site as "Reverb - Online Marketplace for Musical Instruments". It tells AI engines the business works in E-commerce, Music Industry and Marketplace. It describes 5 products, including Guitars, Amplifiers and Pedals & Effects. Services it lists include Seller Platform, Buyer Protection and Gear Appraisal. The audience it names is Musicians, Music Enthusiasts, Collectors, Hobbyists, aged 18-45 (Global). Technologies it mentions include React, Node.js, AWS, PostgreSQL and Ruby on Rails. The keywords it claims start with "musical instruments", "buy guitars online", "vintage gear" and "used music equipment".
Status
Published
AI engines can read it
Lines
166
In the file
Size
7.5K
Characters
Sections
12
Updated Mar 8, 2026
What the file says
# Reverb - Online Marketplace for Musical Instruments ## About Reverb is an online marketplace dedicated to buying and selling new, used, and vintage musical instruments and gear. It connects musicians, collectors, and enthusiasts with a vast selection of products, ensuring secure transactions and exceptional customer service. Founded in 2013, Reverb empowers musicians to find the perfect gear for their creative needs while fostering a vibrant community. **Areas of Work:** E-commerce, Music Industry, Marketplace ## Things to Remember - **Website:** https://reverb.com - **Address:** Chicago, Illinois, United States - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/Chicago - **Currency:** USD - **Company Type:** Private - **Employees:** 150 employees - **Revenue:** $20M - **Hiring Status:** Yes, actively hiring ## Products - **Guitars** (Varies by product): A wide range of new, used, and vintage guitars including electric, acoustic, and bass guitars from top brands and individual sellers. - **Amplifiers** (Varies by product): High-quality guitar and bass amplifiers for practice, recording, and live performances, available in various conditions and price ranges. - **Pedals & Effects** (Varies by product): Explore a variety of effects pedals for guitars and other instruments to enhance sound and creativity. - **Ke
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- GuitarsVaries by product
- AmplifiersVaries by product
- Pedals & EffectsVaries by product
- Keyboards & SynthsVaries by product
- Drums & PercussionVaries by product
Services it tells AI about
- Seller PlatformCommission-based fees
- Buyer ProtectionIncluded with purchase
- Gear AppraisalContact for quote
Competitors it names
Audience it targets
Musicians, Music Enthusiasts, Collectors, Hobbyists · 18-45 · Global
Company type
Private · actively hiring
reverb.com Organic Keywords
Google lists reverb.com for about 253,400 keywords, which together bring an estimated 1.6 million organic visits a month.
Ranking keywords
253.4K
Found in Google for this domain
Visits they bring
1.6M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
reverb.com SEO Audit
The latest technical audit of reverb.com scored 70 out of 100 overall. Performance is its weakest area at 33, while accessibility scores highest at 86. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalFix Broken Links
- HighAdd Alt Text to Images
- CriticalOptimize Page Speed
- HighEnhance Mobile Responsiveness
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
reverb.com Competitors and Alternatives
Reverb's company profile names guitarcenter.com, sweetwater.com and musiciansfriend.com as competitors. Its own llms.txt adds ebay.com and craigslist.org. Outside its market, the domains ranked closest to it in our worldwide ranking are appbaqend.com, penguin.co.uk, lookout.com and plarium.com.
reverb.com Company Profile
Reverb runs a website that functions as a marketplace dedicated to musical instruments and audio gear. People can look through listings for brand new products straight from manufacturers or shops, alongside used and vintage pieces that have some history behind them. Anyone with something to sell can create an account and post their own items for others to consider buying, which helps keep a wide variety of choices av…
Founded in 2013 (about 13 years ago), Reverb is based in Chicago, United States. Its workforce is listed as between 101 and 250 employees. It was founded by David Nemetz. Its profile files it under E-commerce, with further tags for Music Industry, Marketplace and B2C. Products on record for it: Musical Instruments, Audio Equipment and Accessories. Reported revenue is $20M (2022), and total funding is listed at $30M. Its tagline reads: "Your online marketplace for musical instruments and gear.".
- Sector
- E-commerce
- Headquarters
- Chicago, United States
- Founded
- 2013
- Employees
- 101-250
- Revenue
- $20M (2022)
- Funding
- $30M
- Founders
- David Nemetz
- Products
- Musical Instruments, Audio Equipment, Accessories
reverb.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
reverb.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for reverb.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to reverb.com
Neighbours of #13,149 in our worldwide ranking — each with its own report.
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