Last updated: September 2026
Global rank: Worldwide · 2026-09
#126,769
AI visibility: Grade A+
90
SEO health: Latest audit
70
Visits
834.3K
per month, estimated
Keywords
27.7K
ranking in Google
Organic share
100%
834.3K organic visits
LLMS.txt
Published
163 lines AI engines can read
You're seeing the free preview of redken.com
redken.com Web Traffic Statistics
Key findings
- Redken (Hair Care) is ranked #126,769 worldwide in our September 2026 domain ranking, down 7,139 places from #119,630 in August 2026.
- It is estimated to receive about 834,300 visits a month from search, 100% of it organic, across 27,700 ranking keywords.
- Its AI visibility score is 90 out of 100 (grade A+), with a published llms.txt of 163 lines.
- Its last technical audit scored 70/100, with "Implement Title Tags and Meta Descriptions" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #126,769 | ▼ 7,139 |
| August 2026 | #119,630 | ▲ 6,995 |
| July 2026 | #126,625 | ▲ 503 |
| June 2026 | #127,128 | — |
| May 2026 | #127,128 | ▲ 174 |
| April 2026 | #127,302 | ▼ 6,386 |
| March 2026 | #120,916 | ▲ 2,403 |
| February 2026 | #123,319 | — |
What this company does
Redken has been a pioneer in professional hair care since its inception, offering innovative products that cater to a wide range of hair needs from color-treated locks to curly textures. Founded by a salon owner frustrated with existing options, the brand quickly gained traction among stylists and consumers alike for its science-backed formulas. Today, Redken serves salons worldwide and direct-to-consumer channels, e…
Our read on the site
The overall SEO health of redken.com is concerning, with significant issues in on-page optimization and performance metrics. While the site scores well in accessibility and SEO, it lacks essential elements such as title tags and meta descriptions, which are critical for search visibility.
redken.com Traffic and Visitor Engagement
redken.com draws an estimated 834,300 visits a month from search engines. Effectively all of it is organic — about 834,300 visits from unpaid results. Spread across 27,700 ranking keywords, that averages roughly 30 organic visits per keyword.
Monthly visits
834.3K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
834.3K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
redken.com AI Visibility
On our AI visibility scale redken.com earns 90 of 100 points, a grade A+. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
redken.com LLMS.txt
The llms.txt on redken.com runs to 163 lines (8,750 characters) across 12 sections, last generated in May 2026. It introduces the site as "Redken Professional Hair Care". It tells AI engines the business works in Hair Care, Beauty Products and Cosmetics. It describes 5 products, with prices such as All Soft Mega Shampoo at $25, Acidic Bonding Concentrate at $30 and Color Extend Magnetics Shampoo at $24. Services it lists include Salon Professional Training, Hair Color Consultation, Custom Hair Care Regimen and Styling Tutorials. The audience it names is Beauty enthusiasts, salon professionals, men and women, aged 18-55 (Global). Technologies it mentions include HTTPS and robots.txt. The keywords it claims start with "hair care", "shampoo", "conditioner" and "hair color". It gives the company type as Acquired.
Status
Published
AI engines can read it
Lines
163
In the file
Size
8.8K
Characters
Sections
12
Updated May 3, 2026
What the file says
# Redken Professional Hair Care ## About Redken stands out in the crowded hair care market by delivering salon-grade products that everyday people can use at home with confidence. Starting from a founder's personal struggle with hair allergies, they've built an empire on scientific innovation, pH-balanced formulas, and targeted treatments for every hair concern imaginable. Whether it's fighting frizz in humid climates or preserving color vibrancy after bleaching, Redken's lineup covers it all with shampoos, conditioners, masks, and stylers that pros swear by. They serve stylists through exclusive salon distributions and consumers via retail and online, always prioritizing repair and protection over superficial shine. Education is key too—tons of how-tos and stylist tips make users feel like experts. Inclusivity drives their range, from men's daily cleansers to curl-defining creams for textured hair. Sustainability creeps in with eco-friendly packaging and efficient formulas. As L'Oréal's darling brand, they access top R&D but keep that independent vibe. Scalp health gets fresh attention in newer lines, tackling modern stressors like pollution. Global adaptation means products work from Tokyo humidity to LA dryness. Loyalty runs deep; repeat buyers love the results that last weeks, not days. Styling tools complement without stickiness or crunch. They're ahead on trends like bon
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- All Soft Mega Shampoo$25
- Acidic Bonding Concentrate$30
- Color Extend Magnetics Shampoo$24
- Curvaceous Ringlet LotionContact for pricing
- Brews Clarifying Shampoo$22
Services it tells AI about
- Salon Professional Training
- Hair Color Consultation
- Custom Hair Care Regimen
- Styling Tutorials
Competitors it names
Audience it targets
Beauty enthusiasts, salon professionals, men and women · 18-55 · Global
Company type
Acquired
redken.com Organic Keywords
Google lists redken.com for about 27,700 keywords, which together bring an estimated 834,300 organic visits a month.
Ranking keywords
27.7K
Found in Google for this domain
Visits they bring
834.3K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
redken.com SEO Audit
The latest technical audit of redken.com scored 70 out of 100 overall. Performance is its weakest area at 46, while SEO scores highest at 92. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement Title Tags and Meta Descriptions
- CriticalAdd H1 Tags to All Pages
- HighCreate a Sitemap.xml File
- HighAdd Viewport Meta Tag
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
redken.com Competitors and Alternatives
Redken's company profile names https://www.ouidad.com, https://www.moroccanoil.com, https://www.bumbleandbumble.com and https://www.kerastase-usa.com as competitors. Its own llms.txt adds https://www.pantene.com and https://www.lorealparis.com. Outside its market, the domains ranked closest to it in our worldwide ranking are canarytokens.com, nettl.site, forexlive.com and uptrendsdata.com.
redken.com Company Profile
Redken has been a pioneer in professional hair care since its inception, offering innovative products that cater to a wide range of hair needs from color-treated locks to curly textures. Founded by a salon owner frustrated with existing options, the brand quickly gained traction among stylists and consumers alike for its science-backed formulas. Today, Redken serves salons worldwide and direct-to-consumer channels, e…
Redken was founded in 1960, about 66 years ago, and is headquartered in New York, USA. Its workforce is listed as between 201 and 500 employees. It was founded by Paula Kent Meehan. Its profile files it under Hair Care, with further tags for Beauty, Cosmetics and Professional Salon Products. Products on record for it: All Soft Shampoo, Acidic Bonding Concentrate, Color Extend Shampoo and Curvaceous Curl Enhancer. Total funding on record is Acquired. Its tagline reads: "Salon-quality haircare that transforms everyday routines into professional results".
- Sector
- Hair Care
- Headquarters
- New York, USA
- Founded
- 1960
- Employees
- 201-500
- Revenue
- Not Disclosed
- Funding
- Acquired
- Founders
- Paula Kent Meehan
- Products
- All Soft Shampoo, Acidic Bonding Concentrate, Color Extend Shampoo, Curvaceous Curl Enhancer
redken.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
redken.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for redken.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to redken.com
Neighbours of #126,769 in our worldwide ranking — each with its own report.
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