Last updated: September 2026
Global rank: Worldwide · 2026-09
#3,593
AI visibility: Grade A
87
SEO health: Latest audit
82
Visits
2.4M
per month, estimated
Keywords
109.7K
ranking in Google
Organic share
100%
2.4M organic visits
LLMS.txt
Published
151 lines AI engines can read
You're seeing the free preview of redbull.com
redbull.com Web Traffic Statistics
Key findings
- Red Bull GmbH (Beverages) is ranked #3,593 worldwide in our September 2026 domain ranking, inside the top 10,000, the same position it held in August 2026.
- It is estimated to receive about 2.4 million visits a month from search, 100% of it organic, across 109,700 ranking keywords.
- Its AI visibility score is 87 out of 100 (grade A), with a published llms.txt of 151 lines.
- We hold 1,000 backlinks for it, and the sample we analysed comes from 499 referring domains, 100% of the links dofollow.
- Its last technical audit scored 82/100, with "Implement a Sitemap" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #3,593 | — |
| August 2026 | #3,593 | ▼ 411 |
| July 2026 | #3,182 | ▼ 174 |
| June 2026 | #3,008 | — |
| May 2026 | #3,008 | ▲ 560 |
| April 2026 | #3,568 | ▼ 90 |
| March 2026 | #3,478 | ▼ 4 |
| February 2026 | #3,474 | — |
What this company does
Red Bull produces a range of energy drinks, including standard, sugar-free, and zero-sugar versions along with seasonal editions that vary in flavor. The company also runs an active media presence built around sports, music, and outdoor events, publishing stories and footage that feature sponsored athletes and artists. Their website serves as a central spot for product details, event listings, and livestreams that co…
Our read on the site
Significant improvements needed. 1 critical issue. 1 high-priority issue.
redbull.com Traffic and Visitor Engagement
Search engines send redbull.com an estimated 2.4 million visits a month. Effectively all of it is organic — about 2.4 million visits from unpaid results. Paid search contributes only about 6 visits a month. Spread across 109,700 ranking keywords, that averages roughly 21 organic visits per keyword.
Monthly visits
2.4M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
2.4M
100% of all traffic
Paid visits
6
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
redbull.com Traffic by Country
In the backlink sample we hold, the most linking sites are hosted in TV (18% of links), followed by Germany (11%).
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
Where its backlinks come from
1.0K link sampleMeasured. The country each linking site is hosted in — a real signal of which regions know this brand.
- TV13618%
- Worldwide12316%
- Germany8011%
- United States7210%
- Austria466%
- United Kingdom345%
redbull.com AI Visibility
redbull.com scores 87 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt, SEO health and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
redbull.com LLMS.txt
The llms.txt on redbull.com runs to 151 lines (6,607 characters) across 12 sections, last generated in March 2026. It introduces the site as "Red Bull Official Website". It tells AI engines the business works in Beverages, Energy Drinks, Marketing and Consumer Goods. It describes 4 products, including Red Bull Energy Drink, Red Bull Sugarfree and Red Bull Zero Calories. Services it lists include Event Sponsorship, Content Creation and Athlete Endorsements. The audience it names is Athletes, Students, Young Professionals, Gamers, aged 18-35 (Global). Technologies it mentions include HTML5, CSS3, JavaScript, Cloudflare and Google Analytics. The keywords it claims start with "Red Bull", "energy drinks", "caffeine drinks" and "sports drinks".
Status
Published
AI engines can read it
Lines
151
In the file
Size
6.6K
Characters
Sections
12
Updated Mar 6, 2026
What the file says
# Red Bull Official Website ## About Red Bull GmbH is a globally recognized leader in the energy drink industry, offering a range of products designed to boost energy and performance. Founded in 1984, the company is also known for its innovative marketing through sponsorships of extreme sports, music, and cultural events. Beyond beverages, Red Bull engages in content creation and event management, positioning itself as a lifestyle brand for athletes, artists, and everyday consumers. **Areas of Work:** Beverages, Energy Drinks, Marketing, Consumer Goods ## Things to Remember - **Website:** https://redbull.com - **Address:** Am Brunnen 1, 5330 Fuschl am See, Austria - **Contact:** [email protected] - **Phone:** +43-662-6582-0 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** Europe/Vienna - **Currency:** EUR - **Company Type:** Private - **Employees:** 12000 employees - **Revenue:** $8500M - **Hiring Status:** Yes, actively hiring ## Products - **Red Bull Energy Drink** (Contact for pricing): The original energy drink that provides a boost with caffeine, taurine, and B-vitamins. - **Red Bull Sugarfree** (Contact for pricing): A sugar-free version of the classic energy drink, offering the same energy boost without sugar. - **Red Bull Zero Calories** (Contact for pricing): A zero-calorie energy drink for those seeking energy without calories or sugar. - **Red Bull Editions** (Contac
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Red Bull Energy DrinkContact for pricing
- Red Bull SugarfreeContact for pricing
- Red Bull Zero CaloriesContact for pricing
- Red Bull EditionsContact for pricing
Services it tells AI about
- Event SponsorshipContact for quote
- Content CreationContact for quote
- Athlete EndorsementsContact for quote
Competitors it names
Audience it targets
Athletes, Students, Young Professionals, Gamers · 18-35 · Global
Company type
Private · actively hiring
redbull.com Organic Keywords
Google lists redbull.com for about 109,700 keywords, which together bring an estimated 2.4 million organic visits a month.
Ranking keywords
109.7K
Found in Google for this domain
Visits they bring
2.4M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
redbull.com Backlink Analytics
We hold 1,000 backlinks pointing to redbull.com; the 1,000-link sample analysed below comes from 499 different sites. Every sampled link is dofollow, so all of them pass ranking authority. The strongest referring site in the sample is apps.apple.com (authority 994), with 15 links, hosted in United States. The latest crawl recorded 73 new and 0 lost links.
Backlinks
1.0K
Live links on file
Referring domains
499
Unique sites in the sample
Dofollow
100%
Passing authority
New / lost
73 / 0
In the latest crawl
Derived from a 1.0K-link sample
Strongest referring domains
| Domain | Authority | Links | Country |
|---|---|---|---|
| apps.apple.com | 994 | 15 | United States |
| www.pinterest.com | 926 | 1 | United States |
| bit.ly | 828 | 1 | Libya |
| kakaku.com | 700 | 3 | Japan |
| daily.bandcamp.com | 695 | 1 | United States |
| f1vips.foroactivo.com | 684 | 1 | — |
| vial.ethz.ch | 680 | 1 | Switzerland |
| index.hu | 670 | 1 | Hungary |
Links by country
- TV13618%
- Worldwide12316%
- Germany8011%
- United States7210%
- Austria466%
- United Kingdom345%
redbull.com SEO Audit
The latest technical audit of redbull.com scored 82 out of 100 overall. Performance is its weakest area at 35, while SEO scores highest at 100. The audit makes 15 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- HighImplement a Sitemap
- HighAdd Robots.txt File
- HighOptimize Images for Performance
- HighMinimize JavaScript and CSS Files
11 more recommendations, with the exact changes and the pages they apply to, are in the full report.
redbull.com Competitors and Alternatives
Red Bull GmbH's company profile names monsterenergy.com, pepsico.com and coca-cola.com as competitors. Its own llms.txt adds rockstarenergy.com, 5hourenergy.com, nosenergy.com and bangenergy.com. Outside its market, the domains ranked closest to it in our worldwide ranking are huntington.com, cisa.gov, digitaltrends.com and abebooks.com.
redbull.com Company Profile
Red Bull produces a range of energy drinks, including standard, sugar-free, and zero-sugar versions along with seasonal editions that vary in flavor. The company also runs an active media presence built around sports, music, and outdoor events, publishing stories and footage that feature sponsored athletes and artists. Their website serves as a central spot for product details, event listings, and livestreams that co…
Founded in 1984 (about 42 years ago), Red Bull GmbH is based in Fuschl Am See, Austria. Its workforce is listed as more than 5,001 employees. It was founded by Dietrich Mateschitz. Its profile files it under Beverages, with further tags for Energy Drinks, Marketing and Consumer Goods. Products on record for it: Red Bull Energy Drink, Red Bull Sugarfree, Red Bull Zero Calories and Red Bull Editions (various flavors). Reported revenue is $8.5B (2022). Its tagline reads: "Gives You Wiiings".
- Sector
- Beverages
- Headquarters
- Fuschl Am See, Austria
- Founded
- 1984
- Employees
- 5001+
- Revenue
- $8.5B (2022)
- Funding
- Not Disclosed
- Founders
- Dietrich Mateschitz
- Products
- Red Bull Energy Drink, Red Bull Sugarfree, Red Bull Zero Calories, Red Bull Editions (various flavors)
Companies ranked next to redbull.com
Neighbours of #3,593 in our worldwide ranking — each with its own report.
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