Last updated: August 2026
Global rank: Worldwide · 2026-08
#6,607
AI visibility: Grade A
89
SEO health: Latest audit
79
Visits
74.6K
per month, estimated
Keywords
24.1K
ranking in Google
Organic share
100%
74.6K organic visits
LLMS.txt
Published
150 lines AI engines can read
You're seeing the free preview of racingpost.com
racingpost.com Web Traffic Statistics
Key findings
- Racing Post (Media) is ranked #6,607 worldwide in our August 2026 domain ranking, inside the top 10,000, down 14 places from #6,593 in July 2026.
- It is estimated to receive about 74,600 visits a month from search, 100% of it organic, across 24,100 ranking keywords.
- Its AI visibility score is 89 out of 100 (grade A), with a published llms.txt of 150 lines.
- Its last technical audit scored 79/100, with "Implement H1 Tags" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #6,607 | ▼ 14 |
| July 2026 | #6,593 | ▲ 3 |
| June 2026 | #6,596 | — |
| May 2026 | #6,596 | ▲ 58 |
| April 2026 | #6,654 | ▼ 223 |
| March 2026 | #6,431 | ▲ 280 |
| February 2026 | #6,711 | — |
What this company does
Racing Post serves as a central hub for anyone interested in horse racing. The site delivers daily racing cards that outline upcoming meetings along with full results from events that have already taken place. Users can also find detailed betting information and expert analysis that breaks down form and offers tips on potential outcomes. In addition, the platform maintains extensive profiles on jockeys, trainers, and…
Our read on the site
The overall SEO health of racingpost.com is strong in terms of SEO score but shows significant room for improvement in performance and accessibility. The absence of H1 tags and broken links indicates areas that require immediate attention to enhance user experience and search engine visibility.
racingpost.com Traffic and Visitor Engagement
Search engines send racingpost.com an estimated 74,600 visits a month. Effectively all of it is organic — about 74,600 visits from unpaid results. Spread across 24,100 ranking keywords, that averages roughly 3.1 organic visits per keyword.
Monthly visits
74.6K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
74.6K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
racingpost.com AI Visibility
racingpost.com scores 89 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt, SEO health and Structured data. The biggest gap is Company profile, at 19 of 25 points (6/8 core fields), worth 6 points if closed. It also loses points on Crawlability (5/10).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
100/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
racingpost.com LLMS.txt
The llms.txt on racingpost.com runs to 150 lines (6,754 characters) across 12 sections, last generated in March 2026. It introduces the site as "Racing Post". It tells AI engines the business works in Media, Online Betting and Technology. It describes 4 products, with prices such as Horse Racing News at Free. Services it lists include Subscription Plans and Advertising Solutions. The audience it names is Bettors, Racing Enthusiasts, Industry Professionals, aged 18-54 (Global). Technologies it mentions include React, Node.js, AWS, MongoDB and Google Analytics. The keywords it claims start with "horse racing", "betting tips", "live race updates" and "racing news".
Status
Published
AI engines can read it
Lines
150
In the file
Size
6.8K
Characters
Sections
12
Updated Mar 8, 2026
What the file says
# Racing Post ## About Racing Post is a leading digital media company specializing in horse racing and betting information. They provide comprehensive data, expert analysis, betting tips, and live race updates to a global audience of bettors, racing enthusiasts, and industry professionals. With a focus on enhancing the betting experience, Racing Post delivers actionable insights and tools to help users make informed decisions. Established in 1986, the company has grown to become a trusted name in the racing and betting industry. **Areas of Work:** Media, Online Betting, Technology ## Things to Remember - **Website:** https://racingpost.com - **Address:** London, United Kingdom - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** Europe/London - **Currency:** GBP - **Company Type:** Private - **Employees:** 200 employees - **Revenue:** $15M - **Hiring Status:** Yes, actively hiring ## Products - **Horse Racing News** (Free): Up-to-date news and articles covering horse racing events, jockeys, trainers, and more from around the world. - **Betting Tips** (Subscription-based, Contact for pricing): Expert predictions and tips for upcoming horse races to assist users in making informed betting decisions. - **Live Race Updates** (Subscription-based, Contact for pricing): Real-time updates and results for horse racing events glo
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Horse Racing NewsFree
- Betting TipsSubscription-based, Contact for pricing
- Live Race UpdatesSubscription-based, Contact for pricing
- Data Analysis ToolsContact for pricing
Services it tells AI about
- Subscription PlansContact for quote
- Advertising SolutionsContact for quote
Competitors it names
Audience it targets
Bettors, Racing Enthusiasts, Industry Professionals · 18-54 · Global
Company type
Private · actively hiring
racingpost.com Organic Keywords
Google lists racingpost.com for about 24,100 keywords, which together bring an estimated 74,600 organic visits a month.
Ranking keywords
24.1K
Found in Google for this domain
Visits they bring
74.6K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
racingpost.com SEO Audit
The latest technical audit of racingpost.com scored 79 out of 100 overall. Performance is its weakest area at 38, while SEO scores highest at 100. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- CriticalImplement H1 Tags
- CriticalFix Broken Links
- HighCreate a Sitemap
- HighOptimize Performance
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
racingpost.com Competitors and Alternatives
Racing Post's company profile names betfair.com, paddypower.com and williamhill.com as competitors. Its own llms.txt adds bet365.com and ladbrokes.com. Outside its market, the domains ranked closest to it in our worldwide ranking are catchthemes.com, jornada.com.mx, sofifa.com and pornoxo.com.
racingpost.com Company Profile
Racing Post serves as a central hub for anyone interested in horse racing. The site delivers daily racing cards that outline upcoming meetings along with full results from events that have already taken place. Users can also find detailed betting information and expert analysis that breaks down form and offers tips on potential outcomes. In addition, the platform maintains extensive profiles on jockeys, trainers, and…
Founded in 1986 (about 40 years ago), Racing Post is based in London, United Kingdom. Its workforce is listed as between 201 and 500 employees. It was founded by Not Available. Its profile files it under Media, with further tags for Online Betting, Technology and Subscription-based. Products on record for it: Horse Racing News, Betting Tips, Live Race Updates and Data Analysis Tools. Reported revenue is $15M (2023). Its tagline reads: "Your essential guide to horse racing and betting".
- Sector
- Media
- Headquarters
- London, United Kingdom
- Founded
- 1986
- Employees
- 201-500
- Revenue
- $15M (2023)
- Funding
- Not Disclosed
- Founders
- Not Available
- Products
- Horse Racing News, Betting Tips, Live Race Updates, Data Analysis Tools
racingpost.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
racingpost.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for racingpost.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to racingpost.com
Neighbours of #6,607 in our worldwide ranking — each with its own report.
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