Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Featured
Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#25,181
AI visibility: Grade A
85
SEO health: Latest audit
74
Visits
6.5M
per month, estimated
Keywords
163.8K
ranking in Google
Organic share
100%
6.5M organic visits
LLMS.txt
Published
147 lines AI engines can read
You're seeing the free preview of purina.com
A snapshot of how purina.com performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
Purina produces a variety of foods and treats meant for dogs and cats, covering both dry and wet formats along with selections that avoid grains when that fits better. They work on recipes that address the needs of pets at different points in life, from growing puppies and kittens to adult dogs and cats that stay active or slow down with age. The process involves careful attention to ingredients so that each meal del…
Our read on the site
Significant improvements needed. 1 critical issue.
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
6.5M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
6.5M
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
147
In the file
Size
6.4K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
163.8K
Found in Google for this domain
Visits they bring
6.5M
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
Excellent
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
Purina produces a variety of foods and treats meant for dogs and cats, covering both dry and wet formats along with selections that avoid grains when that fits better. They work on recipes that address the needs of pets at different points in life, from growing puppies and kittens to adult dogs and cats that stay active or slow down with age. The process involves careful attention to ingredients so that each meal del…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for purina.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #25,181 in our worldwide ranking — each with its own report.
You are looking at one domain. purina.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
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0
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
7/8 core fields
92/100
robots ✗ · sitemap ✗
Detected
Fix these first
Updated Mar 21, 2026
# Purina - Pet Food & Nutrition ## About Purina is a trusted leader in pet nutrition, offering high-quality dog and cat food, treats, and supplements tailored to meet the unique needs of pets. With over a century of expertise, Purina is committed to safety, innovation, and enhancing the bond between pets and their owners. The company serves millions of pet owners across the United States and globally, providing a wide range of products for various dietary preferences and requirements. **Areas of Work:** Pet Food, Consumer Goods, Food Manufacturing ## Things to Remember - **Website:** https://purina.com - **Address:** 1 Checkerboard Square, St. Louis, MO 63164, United States - **Contact:** [email protected] - **Phone:** +1-800-778-7462 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/Chicago - **Currency:** USD - **Company Type:** Private - **Employees:** 2000 employees - **Revenue:** $15B - **Hiring Status:** Yes, actively hiring ## Products - **Purina Pro Plan Dog Food** (Contact for pricing): A premium line of dog food formulated with high-quality ingredients to support overall health and specific nutritional needs. - **Purina Fancy Feast Cat Food** (Contact for pricing): A gourmet cat food range offering a variety of textures and flavors to satisfy even the pickiest felines. - **Purina Beggin’ Strips Dog Treats** (Contact for pricing): Delicious bacon-flavored treats
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
Performance
Accessibility
Excellent
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Audience it targets
Pet Owners, Families, Veterinarians · All ages · Global
Company type
Private · actively hiring