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Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Featured
Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#44,149
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
15.1K
per month, estimated
Keywords
4.9K
ranking in Google
Organic share
100%
15.1K organic visits
LLMS.txt
Published
149 lines AI engines can read
You're seeing the free preview of punters.com.au
A snapshot of how punters.com.au performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
Punters.com.au provides information and guidance for people interested in betting on horse races and other forms of racing across Australia. The platform collects data on upcoming events, including form guides and selections from different contributors, allowing visitors to review details before placing bets with their preferred operators. It focuses on presenting race details in an accessible format that covers metr…
Our read on the site
The website punters.com.au exhibits critical deficiencies in on-page SEO elements, including missing title, meta description, and header tags, which severely impact its visibility and ranking potential. Additionally, technical aspects such as the absence of a viewport meta tag, robots.txt, and sitemap.xml further hinde…
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
15.1K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
15.1K
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
149
In the file
Size
5.8K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
4.9K
Found in Google for this domain
Visits they bring
15.1K
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
Punters.com.au provides information and guidance for people interested in betting on horse races and other forms of racing across Australia. The platform collects data on upcoming events, including form guides and selections from different contributors, allowing visitors to review details before placing bets with their preferred operators. It focuses on presenting race details in an accessible format that covers metr…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for punters.com.au yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #44,149 in our worldwide ranking — each with its own report.
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0
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
Updated Mar 27, 2026
# Punters ## About Punters is an online platform dedicated to horse racing enthusiasts in Australia. The site offers betting advice, insights on backing winners, and a community for punting-related discussions. With a focus on delivering valuable content and engaging banter, Punters serves both novice and experienced bettors looking to enhance their wagering experience. The platform aims to be a go-to resource for all things horse racing in Australia. **Areas of Work:** Online Betting, Horse Racing, Sports Entertainment ## Things to Remember - **Website:** https://punters.com.au - **Address:** Sydney, NSW, Australia - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** 24/7 - **Timezone:** Australia/Sydney - **Currency:** AUD - **Company Type:** Private - **Employees:** 25 employees - **Revenue:** $2.5M - **Hiring Status:** Not currently hiring ## Products - **Betting Advice** (Free): Expert daily tips, selections and strategies for Australian horse racing events - **Horse Racing Insights** (Free): In-depth form analysis, race previews and data-driven insights for punters - **Community Forum** (Free): Interactive platform for racing fans to discuss tips, share opinions and connect - **Mobile App** (Free): iOS and Android app providing on-the-go access to tips, news and community features ## Services - **Race Analysis** (Contact for pricing): Detailed b
Sections in the file
Areas of work
Keywords it claims
Technologies
Performance
Accessibility
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Products it tells AI about
Audience it targets
Horse racing enthusiasts, sports bettors and punting fans · 18-55 · Australia
Company type
Private