Last updated: September 2026
Global rank: Worldwide · 2026-09
#6,716
AI visibility: Grade C
64
SEO health: Not audited
—
Visits
1.6M
per month, estimated
Keywords
151.1K
ranking in Google
Organic share
100%
1.6M organic visits
LLMS.txt
Published
150 lines AI engines can read
You're seeing the free preview of puma.com
puma.com Company Profile
Puma operates as a manufacturer of athletic footwear, clothing, and accessories designed for various physical activities and everyday use. They produce running shoes, soccer cleats, training apparel, and other items that help with movement and support during sports or general wear. The range includes specialized equipment for different disciplines as well as lifestyle products that blend into non-athletic settings, a…
Puma SE was founded in 1948, about 78 years ago, and is headquartered in Herzogenaurach, Germany. Its workforce is listed as between 10,001 and 50,000 employees. It was founded by Rudolf Dassler. Its profile files it under Sportswear, with further tags for Footwear, Fashion and Retail. Products on record for it: Footwear, Apparel and Accessories. Reported revenue is $6.1B (2022). Its tagline reads: "Forever Faster".
- Sector
- Sportswear
- Headquarters
- Herzogenaurach, Germany
- Founded
- 1948
- Employees
- 10001-50000
- Revenue
- $6.1B (2022)
- Funding
- Not Disclosed
- Founders
- Rudolf Dassler
- Products
- Footwear, Apparel, Accessories
puma.com Web Traffic Statistics
Key findings
- Puma SE (Sportswear) is ranked #6,716 worldwide in our September 2026 domain ranking, inside the top 10,000, the same position it held in August 2026.
- It is estimated to receive about 1.6 million visits a month from search, 100% of it organic, across 151,100 ranking keywords.
- Its AI visibility score is 64 out of 100 (grade C), with a published llms.txt of 150 lines.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #6,716 | — |
| August 2026 | #6,716 | ▼ 1,185 |
| July 2026 | #5,531 | ▼ 372 |
| June 2026 | #5,159 | — |
| May 2026 | #5,159 | ▲ 1,473 |
| April 2026 | #6,632 | ▼ 365 |
| March 2026 | #6,267 | ▼ 854 |
| February 2026 | #5,413 | — |
What this company does
Puma operates as a manufacturer of athletic footwear, clothing, and accessories designed for various physical activities and everyday use. They produce running shoes, soccer cleats, training apparel, and other items that help with movement and support during sports or general wear. The range includes specialized equipment for different disciplines as well as lifestyle products that blend into non-athletic settings, a…
puma.com Traffic and Visitor Engagement
puma.com draws an estimated 1.6 million visits a month from search engines. Effectively all of it is organic — about 1.6 million visits from unpaid results. Paid search contributes only about 269 visits a month. Spread across 151,100 ranking keywords, that averages roughly 11 organic visits per keyword.
Monthly visits
1.6M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
1.6M
100% of all traffic
Paid visits
269
0.02% of its search traffic
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
puma.com AI Visibility
On our AI visibility scale puma.com earns 64 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (19/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
Not scanned yet
Not scanned yet
Detected
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puma.com LLMS.txt
The llms.txt on puma.com runs to 150 lines (6,561 characters) across 12 sections, last generated in March 2026. It introduces the site as "Puma Official Website". It tells AI engines the business works in Sportswear, Footwear and Fashion. It describes 4 products, with prices such as Puma Running Shoes at Starting at $80, Puma Training Apparel at Starting at $35 and Puma Sports Accessories at Starting at $15. Services it lists include Custom Shoe Design and Athlete Sponsorship Programs. The audience it names is Athletes, Fitness Enthusiasts, Fashion-Forward Individuals, aged 18-35 (Global). Technologies it mentions include React, Node.js, AWS and MongoDB. The keywords it claims start with "Puma shoes", "athletic footwear", "sportswear" and "running shoes". It gives the company type as Public and says it is hiring.
Status
Published
AI engines can read it
Lines
150
In the file
Size
6.6K
Characters
Sections
12
Updated Mar 8, 2026
What the file says
# Puma Official Website ## About Puma SE is a leading global sports brand specializing in the design and manufacture of athletic and casual footwear, apparel, and accessories. Founded in 1948, Puma combines a rich heritage in sport and fashion to serve athletes and consumers worldwide. Known for innovative designs and sustainability efforts, the company collaborates with high-profile athletes and celebrities to deliver performance-driven products. Puma continues to enhance the athletic experience through cutting-edge technology and style. **Areas of Work:** Sportswear, Footwear, Fashion ## Things to Remember - **Website:** https://puma.com - **Address:** Puma Way 1, 91074 Herzogenaurach, Germany - **Contact:** [email protected] - **Phone:** +49-9132-81-0 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** Europe/Berlin - **Currency:** EUR - **Company Type:** Public - **Employees:** 14000 employees - **Revenue:** $6100M - **Hiring Status:** Yes, actively hiring ## Products - **Puma Running Shoes** (Starting at $80): High-performance running shoes designed for athletes and casual runners, featuring advanced cushioning and durability. - **Puma Training Apparel** (Starting at $35): Comfortable and stylish training apparel for gym-goers and athletes, made with moisture-wicking technology. - **Puma Sports Accessories** (Starting at $15): A range of accessories including backpac
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Puma Running ShoesStarting at $80
- Puma Training ApparelStarting at $35
- Puma Sports AccessoriesStarting at $15
- Puma Lifestyle SneakersStarting at $60
Services it tells AI about
- Custom Shoe DesignContact for quote
- Athlete Sponsorship ProgramsContact for details
Competitors it names
Audience it targets
Athletes, Fitness Enthusiasts, Fashion-Forward Individuals · 18-35 · Global
Company type
Public · actively hiring
puma.com Organic Keywords
Google lists puma.com for about 151,100 keywords, which together bring an estimated 1.6 million organic visits a month.
Ranking keywords
151.1K
Found in Google for this domain
Visits they bring
1.6M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
puma.com Competitors and Alternatives
Puma SE's company profile names nike.com, adidas.com and underarmour.com as competitors. Its own llms.txt adds newbalance.com and reebok.com. Outside its market, the domains ranked closest to it in our worldwide ranking are funnyjunk.com, awsdns-03.net, pracuj.pl and whoop.com.
puma.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
puma.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for puma.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
puma.com SEO Audit
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
This site hasn't been audited yet.
The SEO report runs a fresh crawl and scores over 100 technical checks.
Companies ranked next to puma.com
Neighbours of #6,716 in our worldwide ranking — each with its own report.
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