Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#5,461
AI visibility: Grade C
64
SEO health: Not audited
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Visits
1.6M
per month, estimated
Keywords
151.1K
ranking in Google
Organic share
100%
1.6M organic visits
LLMS.txt
Published
150 lines AI engines can read
You're seeing the free preview of puma.com
A snapshot of how puma.com performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
Puma operates as a manufacturer of athletic footwear, clothing, and accessories designed for various physical activities and everyday use. They produce running shoes, soccer cleats, training apparel, and other items that help with movement and support during sports or general wear. The range includes specialized equipment for different disciplines as well as lifestyle products that blend into non-athletic settings, a…
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
1.6M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
1.6M
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
150
In the file
Size
6.6K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
151.1K
Found in Google for this domain
Visits they bring
1.6M
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
Puma operates as a manufacturer of athletic footwear, clothing, and accessories designed for various physical activities and everyday use. They produce running shoes, soccer cleats, training apparel, and other items that help with movement and support during sports or general wear. The range includes specialized equipment for different disciplines as well as lifestyle products that blend into non-athletic settings, a…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for puma.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
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links on file
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
This site hasn't been audited yet.
The SEO report runs a fresh crawl and scores over 100 technical checks.
Neighbours of #5,461 in our worldwide ranking — each with its own report.
You are looking at one domain. puma.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
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269
0.02% of its search traffic
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
6/8 core fields
Not scanned yet
Not scanned yet
Detected
Fix these first
Updated Mar 8, 2026
# Puma Official Website ## About Puma SE is a leading global sports brand specializing in the design and manufacture of athletic and casual footwear, apparel, and accessories. Founded in 1948, Puma combines a rich heritage in sport and fashion to serve athletes and consumers worldwide. Known for innovative designs and sustainability efforts, the company collaborates with high-profile athletes and celebrities to deliver performance-driven products. Puma continues to enhance the athletic experience through cutting-edge technology and style. **Areas of Work:** Sportswear, Footwear, Fashion ## Things to Remember - **Website:** https://puma.com - **Address:** Puma Way 1, 91074 Herzogenaurach, Germany - **Contact:** [email protected] - **Phone:** +49-9132-81-0 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** Europe/Berlin - **Currency:** EUR - **Company Type:** Public - **Employees:** 14000 employees - **Revenue:** $6100M - **Hiring Status:** Yes, actively hiring ## Products - **Puma Running Shoes** (Starting at $80): High-performance running shoes designed for athletes and casual runners, featuring advanced cushioning and durability. - **Puma Training Apparel** (Starting at $35): Comfortable and stylish training apparel for gym-goers and athletes, made with moisture-wicking technology. - **Puma Sports Accessories** (Starting at $15): A range of accessories including backpac
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
Audience it targets
Athletes, Fitness Enthusiasts, Fashion-Forward Individuals · 18-35 · Global
Company type
Public · actively hiring