Last updated: August 2026
Global rank: Worldwide · 2026-08
#31,338
AI visibility: Grade A+
90
SEO health: Latest audit
80
Visits
47.5K
per month, estimated
Keywords
25.4K
ranking in Google
Organic share
100%
47.5K organic visits
LLMS.txt
Published
151 lines AI engines can read
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prettylittlething.com Web Traffic Statistics
Key findings
- PrettyLittleThing (E-commerce) is ranked #31,338 worldwide in our August 2026 domain ranking, inside the top 100,000, down 2,253 places from #29,085 in July 2026.
- It is estimated to receive about 47,500 visits a month from search, 100% of it organic, across 25,400 ranking keywords.
- Its AI visibility score is 90 out of 100 (grade A+), with a published llms.txt of 151 lines.
- Its last technical audit scored 80/100, with "Implement a Sitemap" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #31,338 | ▼ 2,253 |
| July 2026 | #29,085 | ▲ 119 |
| June 2026 | #29,204 | — |
| May 2026 | #29,204 | ▼ 2,321 |
| April 2026 | #26,883 | ▼ 2,847 |
| March 2026 | #24,036 | ▼ 5,316 |
| February 2026 | #18,720 | — |
What this company does
PrettyLittleThing runs an online store focused on women's clothing and accessories. The range covers dresses, tops, bottoms, and add-ons that follow what's currently popular, with sections set aside for new arrivals, weekly updates, and items returning to stock. Shoppers can move between everyday pieces and options for events such as race days or spring outings, all presented in straightforward category listings that…
Our read on the site
Significant improvements needed.
prettylittlething.com Traffic and Visitor Engagement
Search engines send prettylittlething.com an estimated 47,500 visits a month. Effectively all of it is organic — about 47,500 visits from unpaid results. Spread across 25,400 ranking keywords, that averages roughly 1.9 organic visits per keyword.
Monthly visits
47.5K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
47.5K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
prettylittlething.com AI Visibility
prettylittlething.com scores 90 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
prettylittlething.com LLMS.txt
The llms.txt on prettylittlething.com runs to 151 lines (6,317 characters) across 12 sections, last generated in March 2026. It introduces the site as "PrettyLittleThing - Women's Fashion & Clothing". It tells AI engines the business works in E-commerce, Fashion Retail and Digital Marketing. It describes 4 products, with prices such as Women's Dresses at Starting at $20, Fashion Accessories at Starting at $10 and Footwear at Starting at $25. Services it lists include Personal Styling and Express Shipping. The audience it names is Young Women, Fashion Enthusiasts, Students, aged 16-30 (Global). Technologies it mentions include HTML5, CSS3, JavaScript, Cloudflare and Google Analytics. The keywords it claims start with "women's fashion", "trendy clothing", "affordable dresses" and "fashion accessories".
Status
Published
AI engines can read it
Lines
151
In the file
Size
6.3K
Characters
Sections
12
Updated Mar 25, 2026
What the file says
# PrettyLittleThing - Women's Fashion & Clothing ## About PrettyLittleThing is a leading online fashion retailer specializing in women's clothing and accessories, catering primarily to young women with trendy and affordable outfits. The brand offers a wide range of styles, from casual wear to glamorous dresses, empowering customers to express their individuality through fashion. Known for vibrant marketing campaigns and influencer collaborations, PrettyLittleThing has become a go-to destination for fashion-forward shoppers worldwide. **Areas of Work:** E-commerce, Fashion Retail, Digital Marketing ## Things to Remember - **Website:** https://prettylittlething.com - **Address:** Manchester, United Kingdom - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** 24/7 Online Support - **Timezone:** Europe/London - **Currency:** GBP - **Company Type:** Private - **Employees:** 500 employees - **Revenue:** $100M - **Hiring Status:** Yes, actively hiring ## Products - **Women's Dresses** (Starting at $20): A wide range of trendy dresses for every occasion, including casual, party, and formal wear. - **Fashion Accessories** (Starting at $10): Stylish accessories including bags, jewelry, and belts to complement any outfit. - **Footwear** (Starting at $25): Trendy shoes ranging from heels to sneakers for all fashion needs. - **Beauty Products** (Starting
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Women's DressesStarting at $20
- Fashion AccessoriesStarting at $10
- FootwearStarting at $25
- Beauty ProductsStarting at $8
Services it tells AI about
- Personal StylingContact for quote
- Express ShippingVaries by location
Competitors it names
Audience it targets
Young Women, Fashion Enthusiasts, Students · 16-30 · Global
Company type
Private · actively hiring
prettylittlething.com Organic Keywords
Google lists prettylittlething.com for about 25,400 keywords, which together bring an estimated 47,500 organic visits a month.
Ranking keywords
25.4K
Found in Google for this domain
Visits they bring
47.5K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
prettylittlething.com SEO Audit
The latest technical audit of prettylittlething.com scored 80 out of 100 overall. Performance is its weakest area at 60, while accessibility scores highest at 92. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement a Sitemap
- HighOptimize Image Sizes
- HighMinimize JavaScript and CSS
- HighImprove Mobile Responsiveness
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
prettylittlething.com Competitors and Alternatives
PrettyLittleThing's company profile names asos.com, boohoo.com and zalando.com as competitors. Its own llms.txt adds fashionnova.com, shein.com and nastygal.com. Outside its market, the domains ranked closest to it in our worldwide ranking are olimp.bet, yindantechhk.com, mykhel.com and cnpc.com.cn.
prettylittlething.com Company Profile
PrettyLittleThing runs an online store focused on women's clothing and accessories. The range covers dresses, tops, bottoms, and add-ons that follow what's currently popular, with sections set aside for new arrivals, weekly updates, and items returning to stock. Shoppers can move between everyday pieces and options for events such as race days or spring outings, all presented in straightforward category listings that…
Founded in 2012 (about 14 years ago), PrettyLittleThing is based in Manchester, United Kingdom. Its workforce is listed as between 501 and 1,000 employees. It was founded by Bobby H. Moore. Its profile files it under E-commerce, with further tags for Fashion Retail, Digital Marketing and B2C. Products on record for it: Women's Clothing, Fashion Accessories, Footwear and Beauty Products. Reported revenue is $100M (2022). Its tagline reads: "Shop the latest in women's fashion and accessories with PrettyLittleThing, the generation-defining style source for every kind of It Girl.".
- Sector
- E-commerce
- Headquarters
- Manchester, United Kingdom
- Founded
- 2012
- Employees
- 501-1000
- Revenue
- $100M (2022)
- Funding
- Not Disclosed
- Founders
- Bobby H. Moore
- Products
- Women's Clothing, Fashion Accessories, Footwear, Beauty Products
prettylittlething.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
prettylittlething.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for prettylittlething.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to prettylittlething.com
Neighbours of #31,338 in our worldwide ranking — each with its own report.
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