Last updated: September 2026
Global rank: Worldwide · 2026-09
#17,140
AI visibility: Grade A+
94
SEO health: Latest audit
73
Visits
1.2M
per month, estimated
Keywords
24.5K
ranking in Google
Organic share
100%
1.2M organic visits
LLMS.txt
Published
148 lines AI engines can read
You're seeing the free preview of prada.com
prada.com Web Traffic Statistics
Key findings
- Prada (Fashion) is ranked #17,140 worldwide in our September 2026 domain ranking, inside the top 100,000, down 403 places from #16,737 in August 2026.
- It is estimated to receive about 1.2 million visits a month from search, 100% of it organic, across 24,500 ranking keywords.
- Its AI visibility score is 94 out of 100 (grade A+), with a published llms.txt of 148 lines.
- Its last technical audit scored 73/100, with "Optimize Images" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #17,140 | ▼ 403 |
| August 2026 | #16,737 | ▼ 1,201 |
| July 2026 | #15,536 | ▼ 45 |
| June 2026 | #15,491 | — |
| May 2026 | #15,491 | ▼ 820 |
| April 2026 | #14,671 | ▼ 169 |
| March 2026 | #14,502 | ▼ 390 |
| February 2026 | #14,112 | — |
What this company does
Prada runs its official website for the United States as a platform where visitors can discover and buy from collections of clothing, bags, shoes, and accessories. The company focuses on producing luxury items that draw from Italian traditions of making and finishing goods by hand with selected materials. Shoppers browse selections intended for regular use as well as more considered occasions, with the online store o…
Our read on the site
Significant improvements needed. 1 critical issue. 2 high-priority issues.
prada.com Traffic and Visitor Engagement
Search engines send prada.com an estimated 1.2 million visits a month. Effectively all of it is organic — about 1.2 million visits from unpaid results. Paid search contributes only about 1,317 visits a month. Spread across 24,500 ranking keywords, that averages roughly 49 organic visits per keyword.
Monthly visits
1.2M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
1.2M
100% of all traffic
Paid visits
1.3K
0.11% of its search traffic
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
prada.com AI Visibility
prada.com scores 94 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (17/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
85/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
prada.com LLMS.txt
The llms.txt on prada.com runs to 148 lines (5,965 characters) across 12 sections, last generated in March 2026. It introduces the site as "Pr, Prada - Official Website". It tells AI engines the business works in Fashion, Luxury Goods and Retail. It describes 4 products, including Luxury Clothing, Leather Goods and Footwear. Services it lists include Personal Shopping and Custom Orders. The audience it names is Affluent Individuals, Fashion Enthusiasts, Professionals, aged 25-54 (Global). Technologies it mentions include HTML5, CSS3, JavaScript, React and Node.js. The keywords it claims start with "Prada", "luxury fashion", "designer bags" and "high-end clothing". It gives the company type as Public and says it is hiring.
Status
Published
AI engines can read it
Lines
148
In the file
Size
6.0K
Characters
Sections
12
Updated Mar 11, 2026
What the file says
# Pr, Prada - Official Website ## About Prada is a renowned luxury fashion brand that specializes in high-end clothing, accessories, and leather goods for both men and women. Founded in Milan, Italy in 1913, Prada is celebrated for its innovative designs, quality craftsmanship, and sophisticated aesthetic. The brand serves a global clientele, offering exclusive collections that embody elegance and style, making it a leader in the luxury fashion industry. **Areas of Work:** Fashion, Luxury Goods, Retail ## Things to Remember - **Website:** https://prada.com - **Address:** Via Monte Napoleone, 6, 20121 Milano MI, Italy - **Contact:** [email protected] - **Phone:** +39 02 760 201 - **Hours:** Mon-Sat: 10AM-7PM - **Timezone:** Europe/Rome - **Currency:** EUR - **Company Type:** Public - **Employees:** 3000 - **Revenue:** $3200M - **Hiring Status:** Yes, actively hiring ## Products - **Luxury Clothing** (Contact for pricing): High-end apparel for men and women, featuring innovative designs and premium materials. - **Leather Goods** (Contact for pricing): Iconic handbags, wallets, and leather accessories crafted with exceptional quality. - **Footwear** (Contact for pricing): Designer shoes for men and women, combining style and comfort. - **Fashion Accessories** (Contact for pricing): Luxury sunglasses, belts, and other accessories to complement any outfit. ## Services - **Personal
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Luxury ClothingContact for pricing
- Leather GoodsContact for pricing
- FootwearContact for pricing
- Fashion AccessoriesContact for pricing
Services it tells AI about
- Personal ShoppingContact for quote
- Custom OrdersContact for quote
Competitors it names
Audience it targets
Affluent Individuals, Fashion Enthusiasts, Professionals · 25-54 · Global
Company type
Public · actively hiring
prada.com Organic Keywords
Google lists prada.com for about 24,500 keywords, which together bring an estimated 1.2 million organic visits a month.
Ranking keywords
24.5K
Found in Google for this domain
Visits they bring
1.2M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
prada.com SEO Audit
The latest technical audit of prada.com scored 73 out of 100 overall. Performance is its weakest area at 34, while SEO scores highest at 85. The audit makes 10 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- HighOptimize Images
- HighMinimize HTTP Requests
- HighLeverage Browser Caching
- MediumImplement Lazy Loading
6 more recommendations, with the exact changes and the pages they apply to, are in the full report.
prada.com Competitors and Alternatives
Prada's company profile names louisvuitton.com, gucci.com and chanel.com as competitors. Its own llms.txt adds fendi.com and burberry.com. Outside its market, the domains ranked closest to it in our worldwide ranking are nhentai.xxx, gobiernodecanarias.org, sheypoor.com and ksu.edu.sa.
prada.com Company Profile
Prada runs its official website for the United States as a platform where visitors can discover and buy from collections of clothing, bags, shoes, and accessories. The company focuses on producing luxury items that draw from Italian traditions of making and finishing goods by hand with selected materials. Shoppers browse selections intended for regular use as well as more considered occasions, with the online store o…
Founded in 1913 (about 113 years ago), Prada is based in Milan, Italy. Its workforce is listed as between 1,001 and 5,000 employees. It was founded by Mario Prada. Its profile files it under Fashion, with further tags for Luxury Goods, Retail and B2C. Products on record for it: Luxury Clothing, Leather Goods, Footwear and Accessories. Reported revenue is $3.2B (2022). Its tagline reads: "Explore Prada universe: discover the latest collections of clothing, bags, shoes, and accessories for men and women.".
- Sector
- Fashion
- Headquarters
- Milan, Italy
- Founded
- 1913
- Employees
- 1001-5000
- Revenue
- $3.2B (2022)
- Funding
- Not Disclosed
- Founders
- Mario Prada
- Products
- Luxury Clothing, Leather Goods, Footwear, Accessories
prada.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
prada.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for prada.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to prada.com
Neighbours of #17,140 in our worldwide ranking — each with its own report.
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