Last updated: August 2026
Global rank: Worldwide · 2026-08
#17,121
AI visibility: Grade A
84
SEO health: Latest audit
85
Visits
155.6K
per month, estimated
Keywords
22.8K
ranking in Google
Organic share
99%
154.6K organic visits
LLMS.txt
Published
159 lines AI engines can read
You're seeing the free preview of policybazaar.com
policybazaar.com Web Traffic Statistics
Key findings
- PolicyBazaar (Insurance) is ranked #17,121 worldwide in our August 2026 domain ranking, inside the top 100,000, down 73 places from #17,048 in July 2026.
- It is estimated to receive about 155,600 visits a month from search, 99% of it organic, across 22,800 ranking keywords.
- Its AI visibility score is 84 out of 100 (grade A), with a published llms.txt of 159 lines.
- Its last technical audit scored 85/100, with "Implement Robots.txt" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #17,121 | ▼ 73 |
| July 2026 | #17,048 | ▲ 203 |
| June 2026 | #17,251 | — |
| May 2026 | #17,251 | ▼ 9,551 |
| April 2026 | #7,700 | ▲ 110 |
| March 2026 | #7,810 | ▲ 5,519 |
| February 2026 | #13,329 | — |
What this company does
Policybazaar operates as an online marketplace where users can compare insurance policies from multiple providers across India and complete purchases directly through the site. It covers a range of products including health insurance, term life plans, car and bike coverage, and investment options. Visitors enter basic details to receive quotes, review side-by-side comparisons, and select a policy that fits their need…
Our read on the site
Good foundation with room for improvement. 1 high-priority issue.
policybazaar.com Traffic and Visitor Engagement
policybazaar.com draws an estimated 155,600 visits a month from search engines. 99% of it is organic, so it leans very little on paid search. Paid search contributes only about 942 visits a month. Spread across 22,800 ranking keywords, that averages roughly 6.8 organic visits per keyword.
Monthly visits
155.6K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
154.6K
99% of all traffic
Paid visits
942
0.61% of its search traffic
Organic vs paid
99%
1%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
policybazaar.com AI Visibility
On our AI visibility scale policybazaar.com earns 84 of 100 points, a grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25) and SEO health (17/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
85/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
policybazaar.com LLMS.txt
The llms.txt on policybazaar.com runs to 159 lines (6,726 characters) across 12 sections, last generated in April 2026. It introduces the site as "PolicyBazaar - Compare Insurance Policies Online". It tells AI engines the business works in Insurance, Fintech and E-commerce. It describes 5 products, including Health Insurance, Life Insurance and Car Insurance. The audience it names is Individuals, Families, Young Professionals, aged 25-54 (India). Technologies it mentions include React, Node.js, AWS, PostgreSQL and Java. The keywords it claims start with "insurance aggregator", "compare insurance", "health insurance" and "life insurance".
Status
Published
AI engines can read it
Lines
159
In the file
Size
6.7K
Characters
Sections
12
Updated Apr 4, 2026
What the file says
# PolicyBazaar - Compare Insurance Policies Online ## About PolicyBazaar is a leading online insurance aggregator in India, enabling users to compare various insurance policies from multiple insurers. The platform offers a seamless experience for customers to obtain instant quotes and purchase insurance products, including health, life, car, and bike insurance. With a focus on transparency and affordability, PolicyBazaar helps consumers save significantly on premiums while making informed decisions about their insurance needs. **Areas of Work:** Insurance, Fintech, E-commerce ## Things to Remember - **Website:** https://policybazaar.com - **Address:** Gurugram, Haryana, India - **Contact:** [email protected] - **Phone:** +91-124-620-9999 - **Hours:** Mon-Fri: 9AM-6PM - **Timezone:** Asia/Kolkata - **Currency:** INR - **Company Type:** Private - **Employees:** 1000 employees - **Revenue:** $100M - **Hiring Status:** Yes, actively hiring ## Products - **Health Insurance** (Contact for pricing): Comprehensive health insurance plans that cover medical expenses and hospitalizations. - **Life Insurance** (Contact for pricing): Life insurance policies that provide financial security to your loved ones in case of unforeseen events. - **Car Insurance** (Contact for pricing): Car insurance plans that protect against damages and liabilities related to vehicle accidents. - **Bike I
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Health InsuranceContact for pricing
- Life InsuranceContact for pricing
- Car InsuranceContact for pricing
- Bike InsuranceContact for pricing
- Investment PlansContact for pricing
Competitors it names
Audience it targets
Individuals, Families, Young Professionals · 25-54 · India
Company type
Private · actively hiring
policybazaar.com Organic Keywords
Google lists policybazaar.com for about 22,800 keywords, which together bring an estimated 154,600 organic visits a month.
Ranking keywords
22.8K
Found in Google for this domain
Visits they bring
154.6K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
policybazaar.com SEO Audit
The latest technical audit of policybazaar.com scored 85 out of 100 overall. Accessibility is its weakest area at 68, while performance scores highest at 94. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Excellent
Accessibility
Fix these first
- CriticalImplement Robots.txt
- CriticalCreate and Submit Sitemap
- HighImprove Accessibility Score
- HighOptimize Title Tags and Meta Descriptions
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
policybazaar.com Competitors and Alternatives
PolicyBazaar's company profile names policyx.com, coverfox.com and bankbazaar.com as competitors. Its own llms.txt adds insurancedekho.com and hdfcinsurance.com. Outside its market, the domains ranked closest to it in our worldwide ranking are daft.ie, trouw.nl, royalenfield.com and nic.bg.
policybazaar.com Company Profile
Policybazaar operates as an online marketplace where users can compare insurance policies from multiple providers across India and complete purchases directly through the site. It covers a range of products including health insurance, term life plans, car and bike coverage, and investment options. Visitors enter basic details to receive quotes, review side-by-side comparisons, and select a policy that fits their need…
PolicyBazaar was founded in 2014, about 12 years ago, and is headquartered in Gurugram, India. Its workforce is listed as between 1,001 and 5,000 employees. It was founded by Yashish Dahiya. Its profile files it under Insurance, with further tags for Fintech, E-commerce and B2C. Products on record for it: Health Insurance, Life Insurance, Car Insurance and Bike Insurance. Reported revenue is $100M (2022), and total funding is listed at $200M. Its tagline reads: "Compare insurance policies offered by various insurers in India & buy insurance policy online.".
- Sector
- Insurance
- Headquarters
- Gurugram, India
- Founded
- 2014
- Employees
- 1001-5000
- Revenue
- $100M (2022)
- Funding
- $200M
- Founders
- Yashish Dahiya
- Products
- Health Insurance, Life Insurance, Car Insurance, Bike Insurance
policybazaar.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
policybazaar.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for policybazaar.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to policybazaar.com
Neighbours of #17,121 in our worldwide ranking — each with its own report.
Wait — let's zoom out.
You are looking at one domain. policybazaar.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
Everything above, for your own domainand the plan to fix it
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
Look up another company
A brand name or a domain — the whole overview loads in seconds.