Last updated: August 2026
Global rank: Worldwide · 2026-08
#21,799
AI visibility: Grade A+
94
SEO health: Latest audit
74
Visits
2.6M
per month, estimated
Keywords
169.4K
ranking in Google
Organic share
100%
2.6M organic visits
LLMS.txt
Published
154 lines AI engines can read
You're seeing the free preview of playbill.com
playbill.com Web Traffic Statistics
Key findings
- Playbill (Entertainment) is ranked #21,799 worldwide in our August 2026 domain ranking, inside the top 100,000, down 3,077 places from #18,722 in July 2026.
- It is estimated to receive about 2.6 million visits a month from search, 100% of it organic, across 169,400 ranking keywords.
- Its AI visibility score is 94 out of 100 (grade A+), with a published llms.txt of 154 lines.
- Its last technical audit scored 74/100, with "Optimize Page Load Speed" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #21,799 | ▼ 3,077 |
| July 2026 | #18,722 | ▲ 1,707 |
| June 2026 | #20,429 | — |
| May 2026 | #20,429 | ▼ 608 |
| April 2026 | #19,821 | ▲ 485 |
| March 2026 | #20,306 | ▲ 105 |
| February 2026 | #20,411 | — |
What this company does
Playbill serves as an online resource dedicated to theatre information, collecting details on current Broadway productions, Off-Broadway shows, and London stage offerings along with related news updates. The platform organizes schedules, casting announcements, and policy information such as rush and lottery options, allowing visitors to review what is running and what productions are planned for the future. It also i…
Our read on the site
Significant improvements needed. 1 high-priority issue.
playbill.com Traffic and Visitor Engagement
playbill.com draws an estimated 2.6 million visits a month from search engines. Effectively all of it is organic — about 2.6 million visits from unpaid results. Spread across 169,400 ranking keywords, that averages roughly 15 organic visits per keyword.
Monthly visits
2.6M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
2.6M
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
playbill.com AI Visibility
On our AI visibility scale playbill.com earns 94 of 100 points, a grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (17/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
85/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
playbill.com LLMS.txt
The llms.txt on playbill.com runs to 154 lines (6,761 characters) across 12 sections, last generated in March 2026. It introduces the site as "Playbill - Broadway, Off-Broadway, London Theatre Information". It tells AI engines the business works in Entertainment, Theatre and Media. It describes 4 products, with prices such as Broadway Show Listings at Free and Theatre News and Reviews at Free. Services it lists include Theatre Industry Jobs Board, Advertising Solutions and Event Promotion. The audience it names is Theatre enthusiasts, Performers, Industry professionals, Tourists, aged 18-54 (Global). Technologies it mentions include HTML5, CSS3, JavaScript, Cloudflare and Google Analytics. The keywords it claims start with "Broadway shows", "Off-Broadway", "London theatre" and "theatre news".
Status
Published
AI engines can read it
Lines
154
In the file
Size
6.8K
Characters
Sections
12
Updated Mar 11, 2026
What the file says
# Playbill - Broadway, Off-Broadway, London Theatre Information ## About Playbill is a premier online platform dedicated to providing comprehensive information about Broadway, Off-Broadway, and London theatre productions. It serves theatre enthusiasts, performers, and industry professionals with the latest news, reviews, and ticketing services. With a legacy dating back to 1884, Playbill has established itself as an essential resource for the global performing arts community. The platform also offers exclusive content and opportunities for theatre lovers to engage with the industry. **Areas of Work:** Entertainment, Theatre, Media ## Things to Remember - **Website:** https://playbill.com - **Address:** New York, NY, United States - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Private - **Employees:** 75 employees - **Revenue:** Not Disclosed - **Hiring Status:** Yes, actively hiring ## Products - **Broadway Show Listings** (Free): Comprehensive database of current and upcoming Broadway shows with detailed information on cast, crew, and schedules. - **Theatre News and Reviews** (Free): Latest updates, articles, and critical reviews on theatre productions worldwide. - **Ticketing Services** (Varies by show): Access to ticket purchasing for Broadway, Off-Broadway
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Broadway Show ListingsFree
- Theatre News and ReviewsFree
- Ticketing ServicesVaries by show
- Playbill ClubseatsContact for pricing
Services it tells AI about
- Theatre Industry Jobs BoardFree for job seekers; Contact for employer pricing
- Advertising SolutionsContact for quote
- Event PromotionContact for quote
Competitors it names
Audience it targets
Theatre enthusiasts, Performers, Industry professionals, Tourists · 18-54 · Global
Company type
Private · actively hiring
playbill.com Organic Keywords
Google lists playbill.com for about 169,400 keywords, which together bring an estimated 2.6 million organic visits a month.
Ranking keywords
169.4K
Found in Google for this domain
Visits they bring
2.6M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
playbill.com SEO Audit
The latest technical audit of playbill.com scored 74 out of 100 overall. Performance is its weakest area at 67, while accessibility scores highest at 88. The audit makes 10 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- HighOptimize Page Load Speed
- CriticalEnhance Mobile Responsiveness
- HighImplement Structured Data Markup
- MediumImprove Internal Linking Structure
6 more recommendations, with the exact changes and the pages they apply to, are in the full report.
playbill.com Competitors and Alternatives
Playbill's company profile names broadway.com, theatermania.com and playbillder.com as competitors. Its own llms.txt adds broadwayworld.com, londontheatre.co.uk and todaytix.com. Outside its market, the domains ranked closest to it in our worldwide ranking are pg21.ru, realgm.com, 77w18.com and sitejabber.com.
playbill.com Company Profile
Playbill serves as an online resource dedicated to theatre information, collecting details on current Broadway productions, Off-Broadway shows, and London stage offerings along with related news updates. The platform organizes schedules, casting announcements, and policy information such as rush and lottery options, allowing visitors to review what is running and what productions are planned for the future. It also i…
Playbill was founded in 1884, about 142 years ago, and is headquartered in New York, United States. Its workforce is listed as between 51 and 200 employees. Its profile files it under Entertainment, with further tags for Theatre, Media and Online Publishing. Products on record for it: Broadway Show Listings, Theatre News and Reviews and Ticketing Services. Its tagline reads: "Discover Broadway and Off-Broadway shows, London theatre, and the latest theatre news – all in one place on Playbill.".
- Sector
- Entertainment
- Headquarters
- New York, United States
- Founded
- 1884
- Employees
- 51-200
- Revenue
- Not Disclosed
- Funding
- Not Disclosed
- Products
- Broadway Show Listings, Theatre News and Reviews, Ticketing Services
playbill.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
playbill.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for playbill.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to playbill.com
Neighbours of #21,799 in our worldwide ranking — each with its own report.
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