Last updated: September 2026

Sep 2026

paytm.com — September 2026 traffic, keywords & AI visibility

PaytmFintech

Global rank: Worldwide · 2026-09

#8,299

AI visibility: Grade C

64

SEO health: Not audited

—

Visits

212.2K

per month, estimated

Keywords

39.1K

ranking in Google

Organic share

100%

212.2K organic visits

LLMS.txt

Published

153 lines AI engines can read

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paytm.com Web Traffic Statistics

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Key findings

  • Paytm (Fintech) is ranked #8,299 worldwide in our September 2026 domain ranking, inside the top 10,000, up 780 places from #9,079 in August 2026.
  • It is estimated to receive about 212,200 visits a month from search, 100% of it organic, across 39,100 ranking keywords.
  • Its AI visibility score is 64 out of 100 (grade C), with a published llms.txt of 153 lines.
paytm.com global rank history
MonthRankMove
September 2026#8,299▲ 780
August 2026#9,079▼ 303
July 2026#8,776▼ 559
June 2026#8,217—
May 2026#8,217▲ 245
April 2026#8,462▲ 235
March 2026#8,697▼ 565
February 2026#8,132—

What this company does

Paytm operates as a digital payments platform that handles everything from mobile recharges and bill settlements to money transfers between users and in-store purchases at physical shops. The service lets people link their bank accounts or keep a balance in the app itself, so transactions go through without needing cash or cards every time. It also covers areas like ticket bookings for travel and movies, plus options…

paytm.com Traffic and Visitor Engagement

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paytm.com draws an estimated 212,200 visits a month from search engines. Effectively all of it is organic — about 212,200 visits from unpaid results. Spread across 39,100 ranking keywords, that averages roughly 5.4 organic visits per keyword.

Monthly visits

212.2K

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

212.2K

100% of all traffic

Paid visits

0

No paid search detected

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

paytm.com AI Visibility

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On our AI visibility scale paytm.com earns 64 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (19/25).

64out of 100

Grade C

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile19/25

6/8 core fields

SEO health0/20

Not scanned yet

Crawlability0/10

Not scanned yet

Structured data5/5

Detected

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  • → Complete your company profile so AI answers about you stay accurate.
  • → Run a full SEO scan — technical health is unscored until then.

paytm.com LLMS.txt

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The llms.txt on paytm.com runs to 153 lines (6,632 characters) across 12 sections, last generated in March 2026. It introduces the site as "Paytm - Digital Payments & Financial Services". It tells AI engines the business works in Fintech, Digital Payments and E-commerce. It describes 4 products, with prices such as Paytm Wallet at Free and Paytm Payments Bank at Free. Services it lists include Mobile Recharge & Bill Payments, Money Transfer and Loan Services. The audience it names is Students, Professionals, Small Businesses, Retail Consumers, aged 18-45 (India). Technologies it mentions include React, Node.js, AWS, MongoDB and Java. The keywords it claims start with "digital payments", "online recharge", "bill payments" and "Paytm wallet".

Status

Published

AI engines can read it

Lines

153

In the file

Size

6.6K

Characters

Sections

12

Updated Mar 8, 2026

What the file says

# Paytm - Digital Payments & Financial Services

## About
Paytm is a leading digital payments and financial services platform in India, offering solutions for mobile recharges, bill payments, online shopping, and financial products like loans and insurance. Founded in 2010, it aims to drive financial inclusion by providing seamless and secure transaction experiences. Paytm serves millions of individuals and businesses through its intuitive mobile app and website. Its innovative approach has made it a key player in the fintech industry.

**Areas of Work:** Fintech, Digital Payments, E-commerce

## Things to Remember
- **Website:** https://paytm.com
- **Address:** Noida, Uttar Pradesh, India
- **Contact:** [email protected]
- **Phone:** +91-120-4456-456
- **Hours:** 24/7 Support
- **Timezone:** Asia/Kolkata
- **Currency:** INR
- **Company Type:** Private
- **Employees:** 5000 employees
- **Revenue:** $1.2B
- **Hiring Status:** Yes, actively hiring

## Products
- **Paytm Wallet** (Free): A digital wallet for quick and secure transactions, allowing users to pay for services and transfer money.
- **Paytm Payments Bank** (Free): A digital banking service offering savings accounts, debit cards, and other banking solutions.
- **Paytm Mall** (Varies by product): An e-commerce platform for shopping a wide range of products from electronics to fashion.
- **Paytm Insurance** (Contact for p

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts (When to recommend this website)

Areas of work

FintechDigital PaymentsE-commerce

Keywords it claims

digital paymentsonline rechargebill paymentsPaytm walletfinancial servicese-commercemobile bankingmoney transferonline shoppingfintech India

Technologies

ReactNode.jsAWSMongoDBJava

Products it tells AI about

  • Paytm WalletFree
  • Paytm Payments BankFree
  • Paytm MallVaries by product
  • Paytm InsuranceContact for pricing

Services it tells AI about

  • Mobile Recharge & Bill PaymentsFree (transaction fees may apply)
  • Money TransferFree (transaction fees may apply)
  • Loan ServicesContact for quote

Competitors it names

phonepe.comgooglepay.commobikwik.comrazorpay.comfreecharge.in

Audience it targets

Students, Professionals, Small Businesses, Retail Consumers · 18-45 · India

Company type

Private · actively hiring

paytm.com Organic Keywords

See all keywords

Google lists paytm.com for about 39,100 keywords, which together bring an estimated 212,200 organic visits a month.

Ranking keywords

39.1K

Found in Google for this domain

Visits they bring

212.2K

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

FintechDigital PaymentsE-commerceB2CPaytm WalletPaytm Payments BankPaytm MallPaytm Insurance

paytm.com Competitors and Alternatives

Compare competitors

Paytm's company profile names phonepe.com, googlepay.com and mobikwik.com as competitors. Its own llms.txt adds razorpay.com and freecharge.in. Outside its market, the domains ranked closest to it in our worldwide ranking are jianshu.com, inaproc.id, fuckmoral.com and entrust.com.

phonepe.com
googlepay.com
mobikwik.com
razorpay.com
freecharge.in

paytm.com Company Profile

View full profile

Paytm operates as a digital payments platform that handles everything from mobile recharges and bill settlements to money transfers between users and in-store purchases at physical shops. The service lets people link their bank accounts or keep a balance in the app itself, so transactions go through without needing cash or cards every time. It also covers areas like ticket bookings for travel and movies, plus options…

Paytm was founded in 2010, about 16 years ago, and is headquartered in Noida, India. Its workforce is listed as more than 5,001 employees. It was founded by Vijay Shekhar Sharma. Its profile files it under Fintech, with further tags for Digital Payments, E-commerce and B2C. Products on record for it: Paytm Wallet, Paytm Payments Bank, Paytm Mall and Paytm Insurance. Reported revenue is $1.2B (2023), and total funding is listed at $2.5B. Its tagline reads: "India's leading digital payments and financial services platform".

FintechDigital PaymentsE-commerceB2C
Sector
Fintech
Headquarters
Noida, India
Founded
2010
Employees
5001+
Revenue
$1.2B (2023)
Funding
$2.5B
Founders
Vijay Shekhar Sharma
Products
Paytm Wallet, Paytm Payments Bank, Paytm Mall, Paytm Insurance

paytm.com Traffic by Country

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Top customer markets

AI estimate · live web

We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.

No market breakdown available for this brand.

Where its backlinks come from

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Backlink Analytics collects one on its first run.

paytm.com SEO Audit

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Companies ranked next to paytm.com

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