paramount.com — August 2026 traffic, keywords & AI visibility

paramount.com draws an estimated 609,000 visits a month from search engines. Effectively all of it is organic — about 609,000 visits from unpaid results. Paid search contributes only about 3 visits a month. Spread across 12,300 ranking keywords, that averages roughly 50 organic visits per keyword.

In the backlink sample we hold, the most linking sites are hosted in FM (49% of links), followed by United States (35%).

On our AI visibility scale paramount.com earns 87 of 100 points, a grade A. It takes full marks for LLMS.txt and Crawlability. The biggest gap is Company profile, at 19 of 25 points (6/8 core fields), worth 6 points if closed. It also loses points on Structured data (0/5) and SEO health (18/20).

The llms.txt on paramount.com runs to 170 lines (9,227 characters) across 12 sections, last generated in June 2026. It introduces the site as "Paramount Global". It tells AI engines the business works in Media, Entertainment & Gaming; Streaming Services; and Film and Television Production. It describes 5 products, including Paramount+, Paramount Pictures and CBS Television. Services it lists include Content Licensing, Advertising Sales, Production Services and International Distribution. Technologies it mentions include iOS App, Android App, Web Streaming and Content Delivery Network. The keywords it claims start with "paramount", "streaming", "movies" and "television". It gives the company type as Public.

# Paramount Global

## About
Paramount Global has been shaping how people watch and connect with entertainment for over a century. The company creates films, television series, and digital content that reach audiences everywhere. Its studio operations turn ideas into finished productions that play in theaters and on screens at home. Paramount+ serves as the main streaming destination where subscribers find original shows alongside classic titles. Advertising sales and content licensing bring in steady revenue while keeping the business diversified. Teams in Los Angeles and New York handle day-to-day creative decisions and distribution deals. The company works with talent agencies, production partners, and international broadcasters to expand reach. Viewers in dozens of countries can access Paramount content through local partners and the streaming app. Recent focus has stayed on growing the direct-to-consumer side while maintaining strong theatrical releases. Leadership keeps an eye on shifting viewer habits and new technology that changes how stories are told. The mix of legacy brands and newer digital offerings gives Paramount a broad footprint in media. Employees across production, marketing, and technology roles keep projects moving from script to screen. Partnerships with sports leagues and news outlets add variety to the programming slate. Data from viewing patterns helps

Google lists paramount.com for about 12,300 keywords, which together bring an estimated 609,000 organic visits a month.

We hold 1,000 backlinks pointing to paramount.com; the 1,000-link sample analysed below comes from 188 different sites. Every sampled link is dofollow, so all of them pass ranking authority. The strongest referring site in the sample is play.google.com (authority 1000), with 3 links. The latest crawl recorded 117 new and 0 lost links.

Derived from a 1.0K-link sample

The latest technical audit of paramount.com scored 84 out of 100 overall. Performance is its weakest area at 44, while accessibility scores highest at 100. The audit makes 10 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

Paramount Global's company profile names disney.com, netflix.com, warnerbros.com and universal.com as competitors. Its own llms.txt adds hulu.com and amazon.com. Outside its market, the domains ranked closest to it in our worldwide ranking are mosreg.ru, starkgames.app, configcat.com and snooguts.net.

disney.com

netflix.com

warnerbros.com

universal.com

hulu.com

amazon.com