Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Featured
Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#6,108
AI visibility: Grade A
81
SEO health: Latest audit
69
Visits
27.4K
per month, estimated
Keywords
8.5K
ranking in Google
Organic share
100%
27.4K organic visits
LLMS.txt
Published
140 lines AI engines can read
You're seeing the free preview of paddypower.com
A snapshot of how paddypower.com performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
Paddy Power runs an online betting platform that lets users place wagers on sports like football, horse racing, tennis and golf, along with casino games and other gambling options. The site handles bets on both big international fixtures and smaller local events, giving people a single place to manage deposits, track odds and settle accounts. It operates under the rules of the markets it serves, which keeps the proce…
Our read on the site
The overall SEO health of paddypower.com is critically low, primarily due to missing essential on-page elements such as title tags and meta descriptions, and significant performance issues reflected in a Lighthouse score of 16/100. Immediate action is required to address these deficiencies to improve visibility and use…
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
27.4K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
27.4K
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
140
In the file
Size
5.9K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
8.5K
Found in Google for this domain
Visits they bring
27.4K
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
Paddy Power runs an online betting platform that lets users place wagers on sports like football, horse racing, tennis and golf, along with casino games and other gambling options. The site handles bets on both big international fixtures and smaller local events, giving people a single place to manage deposits, track odds and settle accounts. It operates under the rules of the markets it serves, which keeps the proce…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for paddypower.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #6,108 in our worldwide ranking — each with its own report.
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0
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
6/8 core fields
85/100
robots ✗ · sitemap ✗
Detected
Fix these first
Updated Mar 8, 2026
# Paddy Power - Online Betting & Gaming ## About Paddy Power is a leading online betting and gaming company, offering a wide range of gambling services such as sports betting, casino games, and poker. With a strong focus on innovation and customer experience, the company serves millions of users across multiple platforms. Paddy Power is also recognized for its engaging marketing campaigns and dedication to promoting responsible gambling. **Areas of Work:** Gambling, Online Betting, Gaming Technology ## Things to Remember - **Website:** https://paddypower.com - **Address:** Dublin, Ireland - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** 24/7 - **Timezone:** Europe/Dublin - **Currency:** EUR - **Company Type:** Public - **Employees:** 5000 - **Revenue:** $1.5B - **Hiring Status:** Yes, actively hiring ## Products - **Sports Betting Platform** (Free to use, betting costs vary): A comprehensive platform for betting on a wide range of sports events with live odds and betting options. - **Casino Games** (Free to join, gameplay costs vary): An extensive collection of online casino games including slots, roulette, and blackjack for real money play. - **Poker Platform** (Free to join, buy-ins vary): An online poker room offering various poker games and tournaments for players of all skill levels. ## Services - **Live Betting Support** (Included with pl
Sections in the file
Areas of work
Keywords it claims
Technologies
Performance
Accessibility
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Products it tells AI about
Audience it targets
Sports Enthusiasts, Gamblers, Young Adults · 18-45 · Europe, Global
Company type
Public · actively hiring