Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Featured
Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#1,011
AI visibility: Grade A+
97
SEO health: Latest audit
96
Visits
1.6M
per month, estimated
Keywords
154.3K
ranking in Google
Organic share
100%
1.6M organic visits
LLMS.txt
Published
150 lines AI engines can read
You're seeing the free preview of ox.ac.uk
A snapshot of how ox.ac.uk performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
The University of Oxford stands as the oldest university in the English-speaking world, with a rich history dating back over nine centuries. It comprises 38 independent colleges and six permanent private halls, where students live, eat, and socialize. Teaching happens through college tutorials and lectures organized by university departments. Oxford's academic excellence draws students from around the globe, offering…
Our read on the site
The University of Oxford's website exhibits strong SEO health with a high overall score of 96/100. The site effectively utilizes HTTPS, has no missing alt attributes, and maintains a well-structured on-page SEO framework. However, there are content gaps and areas for improvement that could enhance visibility and engage…
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
1.6M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
1.6M
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
150
In the file
Size
7.9K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
154.3K
Found in Google for this domain
Visits they bring
1.6M
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
Excellent
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
The University of Oxford stands as the oldest university in the English-speaking world, with a rich history dating back over nine centuries. It comprises 38 independent colleges and six permanent private halls, where students live, eat, and socialize. Teaching happens through college tutorials and lectures organized by university departments. Oxford's academic excellence draws students from around the globe, offering…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for ox.ac.uk yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #1,011 in our worldwide ranking — each with its own report.
You are looking at one domain. ox.ac.uk competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
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0
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
7/8 core fields
100/100
robots ✓ · sitemap ✓
Detected
Fix these first
Updated Apr 29, 2026
# University of Oxford ## About The University of Oxford has been at the forefront of education and research for more than 900 years. It offers a wide array of undergraduate, graduate, and continuing education programs to students from every corner of the world. Known for its tutorial system, Oxford provides personalized teaching that challenges students to think deeply and independently. Research output influences policy, medicine, and technology globally. The university supports thousands through scholarships and bursaries, making elite education accessible. Its colleges create tight-knit communities where lifelong bonds form. Oxford's libraries and museums are treasures of knowledge, open to scholars everywhere. Partnerships with businesses drive innovation and real-world application. Public engagement events bring academic insights to everyday people. Diversity initiatives ensure inclusivity across backgrounds. Alumni achievements span prime ministers to scientists. Sustainability is core, with green campuses and research. Sports and arts enrich student life immensely. Admissions focus on potential, with interviews revealing true aptitude. Oxford Press disseminates knowledge through books and journals. Global programs like study abroad expand horizons. Faculty are leaders in their fields, mentoring the next generation. Community service ties academia to societal needs. Dig
Sections in the file
Areas of work
Keywords it claims
Technologies
SEO
Excellent
Performance
Accessibility
Excellent
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Products it tells AI about
Audience it targets
Prospective students, researchers, academics · 18-35 · Global
Company type
Public University