Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Featured
Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#47,617
AI visibility: Grade A
82
SEO health: Latest audit
91
Visits
2.6M
per month, estimated
Keywords
160.0K
ranking in Google
Organic share
100%
2.6M organic visits
LLMS.txt
Published
134 lines AI engines can read
You're seeing the free preview of outdoorgearlab.com
A snapshot of how outdoorgearlab.com performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
OutdoorGearLab started as a small project among a handful of climbers and hikers who wanted better data on the equipment they trusted with their lives. Over the years it grew into a respected testing lab that buys gear retail, puts it through real-world abuse, and publishes detailed side-by-side results. Their testers log hundreds of miles on trails, sleep in dozens of tents each season, and measure everything from p…
Our read on the site
Good foundation with room for improvement.
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
2.6M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
2.6M
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
134
In the file
Size
6.6K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
160.0K
Found in Google for this domain
Visits they bring
2.6M
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
Excellent
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
OutdoorGearLab started as a small project among a handful of climbers and hikers who wanted better data on the equipment they trusted with their lives. Over the years it grew into a respected testing lab that buys gear retail, puts it through real-world abuse, and publishes detailed side-by-side results. Their testers log hundreds of miles on trails, sleep in dozens of tents each season, and measure everything from p…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for outdoorgearlab.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #47,617 in our worldwide ranking — each with its own report.
You are looking at one domain. outdoorgearlab.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
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0
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
6/8 core fields
92/100
robots ✓ · sitemap ✗
Not detected
Fix these first
Updated May 27, 2026
# OutdoorGearLab ## About OutdoorGearLab started as a small project among a handful of climbers and hikers who wanted better data on the equipment they trusted with their lives. Over the years it grew into a respected testing lab that buys gear retail, puts it through real-world abuse, and publishes detailed side-by-side results. Their testers log hundreds of miles on trails, sleep in dozens of tents each season, and measure everything from pack weight to waterproof ratings with calibrated tools. The site serves both weekend backpackers looking for reliable recommendations and professional guides who need gear that holds up under daily commercial use. Value comes from the independence—no manufacturer sponsorships influence the scoring, and every product is purchased at full price. Readers appreciate the transparent methodology and the long-term durability updates that appear months after initial reviews. The team covers categories from mountaineering boots to camp stoves, always focusing on measurable performance rather than marketing claims. Their audience spans North America and Europe, with growing traffic from Australia and Japan where outdoor participation is rising fast. Revenue comes primarily from affiliate commissions when readers purchase tested items, keeping the operation sustainable without paywalls. The company remains privately held and has never taken outside i
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
SEO
Excellent
Performance
Accessibility
Excellent
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Company type
Private