otodom.pl — September 2026 traffic, keywords & AI visibility

otodom.pl draws an estimated 9,299 visits a month from search engines. Effectively all of it is organic — about 9,299 visits from unpaid results. Spread across 1,465 ranking keywords, that averages roughly 6.3 organic visits per keyword.

On our AI visibility scale otodom.pl earns 97 of 100 points, a grade A+. It takes full marks for LLMS.txt, SEO health, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed.

The llms.txt on otodom.pl runs to 118 lines (6,625 characters) across 12 sections, last generated in June 2026. It introduces the site as "Otodom - Nieruchomości w Polsce". It tells AI engines the business works in Real Estate Marketplace, Online Classifieds and Property Portal. It describes 2 products, with prices such as Otodom.pl Portal at Freemium and Otodom Mobile App at Free. Services it lists include Premium Listings and Agent Tools. The audience it names is Urban professionals and families, aged 25-55 (Poland). Technologies it mentions include React, Node.js and AWS. The keywords it claims start with "nieruchomości", "mieszkania", "domy" and "wynajem".

# Otodom - Nieruchomości w Polsce

## About
Otodom has grown into Poland's biggest real estate site where people come to find homes, apartments, land and commercial spaces. The platform connects private sellers, landlords and professional agencies with buyers and tenants across the country. Users can browse thousands of fresh listings every day, set up alerts and compare prices in their chosen neighbourhoods. The service started as a simple classifieds board and turned into a full-featured marketplace with maps, mortgage calculators and market reports. Real estate agents rely on Otodom to reach serious clients quickly without paying huge advertising fees. Private owners like the straightforward posting process and the big audience already looking for properties. The company keeps improving search filters so people can narrow results by price, size, floor or even energy rating. Mobile apps let users swipe through photos and contact sellers on the go. Over the years Otodom built strong partnerships with banks and developers who promote new projects on the site. The team also runs regular market analyses that journalists and investors quote when talking about Polish housing trends. Otodom stays free for basic listings while offering paid boosts and premium packages for faster visibility. Data from millions of searches helps the platform show relevant suggestions and spot emerging 

Google lists otodom.pl for about 1,465 keywords, which together bring an estimated 9,299 organic visits a month.

The latest technical audit of otodom.pl scored 86 out of 100 overall. Performance is its weakest area at 55, while SEO scores highest at 100. The audit makes 15 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.

Otodom's company profile names olx.pl, morizon.pl, gratka.pl and domiporta.pl as competitors. Its own llms.txt adds nieruchomosci-online.pl. Outside its market, the domains ranked closest to it in our worldwide ranking are chilevision.cl, ncr.com, www.ne.jp and twaren.net.

olx.pl

morizon.pl

gratka.pl

domiporta.pl

nieruchomosci-online.pl