Last updated: August 2026
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oto.com Web Traffic Statistics
Key findings
- oto (Automotive) is ranked #57,697 worldwide in our August 2026 domain ranking, inside the top 100,000, down 2,867 places from #54,830 in July 2026.
- It is estimated to receive about 6,991 visits a month from search, 100% of it organic, across 9,989 ranking keywords.
- Its AI visibility score is 85 out of 100 (grade A), with a published llms.txt of 137 lines.
- Its last technical audit scored 77/100, with "Implement Robots.txt" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #57,697 | ▼ 2,867 |
| July 2026 | #54,830 | ▲ 2,165 |
| June 2026 | #56,995 | — |
| May 2026 | #56,995 | ▼ 181 |
| April 2026 | #56,814 | ▼ 1,859 |
| March 2026 | #54,955 | ▼ 1,420 |
| February 2026 | #53,535 | — |
What this company does
Oto operates as an online platform dedicated to the buying and selling of vehicles across Indonesia. Users can browse through listings for new and pre-owned cars, motorcycles, and trucks all in one spot. The site includes detailed information such as prices, specifications, and images for each vehicle, along with reviews that help potential buyers understand their options better. This setup makes it straightforward f…
Our read on the site
Significant improvements needed.
oto.com Traffic and Visitor Engagement
Search engines send oto.com an estimated 6,991 visits a month. Effectively all of it is organic — about 6,991 visits from unpaid results. Spread across 9,989 ranking keywords, that averages roughly 0.7 organic visits per keyword.
Monthly visits
7.0K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
7.0K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
oto.com AI Visibility
oto.com scores 85 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
oto.com LLMS.txt
The llms.txt on oto.com runs to 137 lines (6,127 characters) across 12 sections, last generated in March 2026. It introduces the site as "Oto - Online Vehicle Marketplace in Indonesia". It tells AI engines the business works in Automotive, E-commerce and Marketplace Technology. It describes 3 products, with prices such as Vehicle Listings at Free for browsing; Contact for listing fees, Automotive Reviews at Free and Price Comparison Tools at Free. Services it lists include Seller Support Services and Buyer Consultation. The audience it names is Vehicle Buyers, Vehicle Sellers, Automotive Enthusiasts, aged 18-45 (Indonesia). Technologies it mentions include HTML5, CSS3, JavaScript, React and Node.js. The keywords it claims start with "jual beli mobil", "mobil baru", "mobil bekas" and "motor baru".
Status
Published
AI engines can read it
Lines
137
In the file
Size
6.1K
Characters
Sections
12
Updated Mar 22, 2026
What the file says
# Oto - Online Vehicle Marketplace in Indonesia ## About Oto is a leading online marketplace in Indonesia dedicated to the buying and selling of new and used cars, motorcycles, and trucks. The platform offers detailed reviews, pricing information, and high-quality images to assist users in making informed decisions. Oto aims to streamline the vehicle purchasing process for consumers while effectively connecting sellers with potential buyers. With a user-friendly interface and extensive listings, Oto is a trusted resource for vehicle enthusiasts across Indonesia. **Areas of Work:** Automotive, E-commerce, Marketplace Technology ## Things to Remember - **Website:** https://oto.com - **Address:** Jakarta, Indonesia - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** Asia/Jakarta - **Currency:** IDR - **Company Type:** Private - **Employees:** 150 employees - **Revenue:** $5M - **Hiring Status:** Yes, actively hiring ## Products - **Vehicle Listings** (Free for browsing; Contact for listing fees): Comprehensive listings for new and used cars, motorcycles, and trucks with detailed specifications and images. - **Automotive Reviews** (Free): In-depth reviews and ratings for various vehicle models to help users make informed purchasing decisions. - **Price Comparison Tools** (Free): Tools to compare prices of vehicles across differen
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Vehicle ListingsFree for browsing; Contact for listing fees
- Automotive ReviewsFree
- Price Comparison ToolsFree
Services it tells AI about
- Seller Support ServicesContact for quote
- Buyer ConsultationContact for quote
Competitors it names
Audience it targets
Vehicle Buyers, Vehicle Sellers, Automotive Enthusiasts · 18-45 · Indonesia
Company type
Private · actively hiring
oto.com Organic Keywords
Google lists oto.com for about 9,989 keywords, which together bring an estimated 6,991 organic visits a month.
Ranking keywords
10.0K
Found in Google for this domain
Visits they bring
7.0K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
oto.com SEO Audit
The latest technical audit of oto.com scored 77 out of 100 overall. Performance is its weakest area at 63, while accessibility scores highest at 96. The audit makes 10 recommendations in all, and 2 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- HighImplement Robots.txt
- HighCreate and Submit Sitemap
- MediumOptimize Images
- MediumMinimize HTTP Requests
6 more recommendations, with the exact changes and the pages they apply to, are in the full report.
oto.com Competitors and Alternatives
oto's company profile names mobil123.com, cintamobil.com and olx.co.id as competitors. Its own llms.txt adds carmudi.co.id, carro.co.id and gridoto.com. Outside its market, the domains ranked closest to it in our worldwide ranking are hlebopechka.ru, greatandhra.com, xcum.com and transip.me.
oto.com Company Profile
Oto operates as an online platform dedicated to the buying and selling of vehicles across Indonesia. Users can browse through listings for new and pre-owned cars, motorcycles, and trucks all in one spot. The site includes detailed information such as prices, specifications, and images for each vehicle, along with reviews that help potential buyers understand their options better. This setup makes it straightforward f…
Founded in 2018 (about 8 years ago), oto is based in Jakarta, Indonesia. Its workforce is listed as between 101 and 200 employees. It was founded by Rizky Aditya. Its profile files it under Automotive, with further tags for E-commerce, Marketplace Technology and B2C. Products on record for it: Vehicle Listings, Automotive Reviews and Price Comparison Tools. Reported revenue is $5M (2023), and total funding is listed at $20M. Its tagline reads: "Jual Beli Mobil Baru & Bekas, Motor Baru dan Truk Baru".
- Sector
- Automotive
- Headquarters
- Jakarta, Indonesia
- Founded
- 2018
- Employees
- 101-200
- Revenue
- $5M (2023)
- Funding
- $20M
- Founders
- Rizky Aditya
- Products
- Vehicle Listings, Automotive Reviews, Price Comparison Tools
oto.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
oto.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for oto.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to oto.com
Neighbours of #57,697 in our worldwide ranking — each with its own report.
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