Last updated: August 2026
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opi.com Web Traffic Statistics
Key findings
- OPI (Beauty) is ranked #109,830 worldwide in our August 2026 domain ranking, down 1,224 places from #108,606 in July 2026.
- It is estimated to receive about 1.8 million visits a month from search, 100% of it organic, across 29,500 ranking keywords.
- Its AI visibility score is 91 out of 100 (grade A+), with a published llms.txt of 147 lines.
- Its last technical audit scored 76/100, with "Improve Page Speed" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #109,830 | ▼ 1,224 |
| July 2026 | #108,606 | ▼ 5,562 |
| June 2026 | #103,044 | — |
| May 2026 | #103,044 | ▼ 4,767 |
| April 2026 | #98,277 | ▲ 3,708 |
| March 2026 | #101,985 | ▼ 236 |
| February 2026 | #101,749 | — |
What this company does
OPI is a leading global brand in professional nail care products, renowned for its high-quality nail polishes, treatments, and gel systems. Founded in 1980, the company has built a reputation for innovative colors, long-lasting formulas, and vibrant collections that inspire creativity in nail artistry. OPI serves both professional salons and retail consumers worldwide, offering products that cater to every nail care…
Our read on the site
The overall SEO health of opi.com is moderately strong, with a solid accessibility score but significant room for improvement in performance and best practices. The site effectively utilizes HTTPS and has a clear title and meta description, but it faces challenges in page speed and content optimization that could hinde…
opi.com Traffic and Visitor Engagement
Search engines send opi.com an estimated 1.8 million visits a month. Effectively all of it is organic — about 1.8 million visits from unpaid results. Spread across 29,500 ranking keywords, that averages roughly 62 organic visits per keyword.
Monthly visits
1.8M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
1.8M
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
opi.com AI Visibility
opi.com scores 91 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 19 of 25 points (6/8 core fields), worth 6 points if closed. It also loses points on SEO health (17/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
85/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
opi.com LLMS.txt
The llms.txt on opi.com runs to 147 lines (6,123 characters) across 12 sections, last generated in April 2026. It introduces the site as "opi.com". It tells AI engines the business works in Nail Care, Beauty Products and Cosmetics. It describes 4 products, with prices such as Infinite Shine at $10.50, Pro Spa at $12.00 and Quick Dry Top Coat at $9.50. Services it lists include Professional Training, Salon Partnership, Custom Color Consultations and Nail Art Tutorials. The audience it names is Women, Nail Enthusiasts, aged 18-45 (Global). Technologies it mentions include JavaScript, React, Shopify, Google Analytics and Cloudflare. The keywords it claims start with "opi nail polish", "gelcolor", "infinite shine" and "nail treatments". It gives the company type as Subsidiary.
Status
Published
AI engines can read it
Lines
147
In the file
Size
6.1K
Characters
Sections
12
Updated Apr 21, 2026
What the file says
# opi.com ## About OPI is a premier nail care brand offering an extensive range of nail polishes, gels, and treatments for professionals and consumers. Established in 1980, OPI has revolutionized the nail industry with iconic colors and durable formulas. The company serves salons, retailers, and individual users globally. Products like Infinite Shine provide chip-resistant shine without lamps. GelColor offers long-wear gel manicures. OPI's commitment to safe, high-quality ingredients sets it apart. Seasonal collections capture trends and creativity. The brand educates through resources and partnerships. OPI's pro line supports nail technicians. Expansion into care products enhances offerings. Sustainability is prioritized in packaging. OPI delights with fun shade names. Millions trust OPI for vibrant results. Innovation keeps the brand leading. Customer focus drives loyalty programs. Global distribution ensures accessibility. Professional training elevates industry standards. OPI embodies nail art passion. Reliable performance defines its reputation. Future collections promise excitement. **Areas of Work:** Nail Care, Beauty Products, Cosmetics ## Things to Remember - **Website:** https://opi.com - **Address:** Los Angeles, California, United States - **Contact:** - **Phone:** - **Hours:** - **Timezone:** - **Currency:** USD - **Company Type:** Subsidiary - **Employees:*
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Infinite Shine$10.50
- GelColorContact for pricing
- Pro Spa$12.00
- Quick Dry Top Coat$9.50
Services it tells AI about
- Professional TrainingContact for pricing
- Salon PartnershipWholesale
- Custom Color ConsultationsFree with purchase
- Nail Art TutorialsFree
Competitors it names
Audience it targets
Women, Nail Enthusiasts · 18-45 · Global
Company type
Subsidiary
opi.com Organic Keywords
Google lists opi.com for about 29,500 keywords, which together bring an estimated 1.8 million organic visits a month.
Ranking keywords
29.5K
Found in Google for this domain
Visits they bring
1.8M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
opi.com SEO Audit
The latest technical audit of opi.com scored 76 out of 100 overall. Performance is its weakest area at 51, while accessibility scores highest at 95. The audit makes 10 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Excellent
Fix these first
- CriticalImprove Page Speed
- HighEnhance Mobile Responsiveness
- HighExpand Content on Nail Care
- MediumOptimize Title Tags and Meta Descriptions
6 more recommendations, with the exact changes and the pages they apply to, are in the full report.
opi.com Competitors and Alternatives
OPI's company profile names essie.com, sallyhansen.com, zoya.com and chinaglaze.com as competitors. Its own llms.txt adds orlybeauty.com and gelish.com. Outside its market, the domains ranked closest to it in our worldwide ranking are projectreal.live, validic.com, skinsrestorer.net and tet.lv.
opi.com Company Profile
OPI is a leading global brand in professional nail care products, renowned for its high-quality nail polishes, treatments, and gel systems. Founded in 1980, the company has built a reputation for innovative colors, long-lasting formulas, and vibrant collections that inspire creativity in nail artistry. OPI serves both professional salons and retail consumers worldwide, offering products that cater to every nail care…
Founded in 1980 (about 46 years ago), OPI is based in Los Angeles, United States. Its workforce is listed as between 51 and 200 employees. Its profile files it under Beauty, with further tags for Cosmetics, Nail Care and Personal Care. Products on record for it: Nail Polish, GelColor, Infinite Shine and Nail Treatments. Its tagline reads: "Iconic Nail Polish & Nail Care".
- Sector
- Beauty
- Headquarters
- Los Angeles, United States
- Founded
- 1980
- Employees
- 51-200
- Revenue
- Not Disclosed
- Funding
- Not Disclosed
- Products
- Nail Polish, GelColor, Infinite Shine, Nail Treatments
opi.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
opi.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for opi.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to opi.com
Neighbours of #109,830 in our worldwide ranking — each with its own report.
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