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Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#12,440
AI visibility: Grade A+
94
SEO health: Latest audit
81
Visits
24.4K
per month, estimated
Keywords
2.5K
ranking in Google
Organic share
100%
24.4K organic visits
LLMS.txt
Published
137 lines AI engines can read
You're seeing the free preview of octopus.energy
A snapshot of how octopus.energy performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
Octopus Energy supplies electricity to households throughout the UK, operating as one of the larger independent providers in a market dominated by a handful of established names. Their model centres on tariffs that stay below the official price cap, combined with options that adjust charges according to real-time grid conditions. This includes straightforward deals for standard homes as well as arrangements that link…
Our read on the site
Significant improvements needed. 1 critical issue. 1 high-priority issue.
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
24.4K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
24.4K
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
137
In the file
Size
8.0K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
2.5K
Found in Google for this domain
Visits they bring
24.4K
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
Octopus Energy supplies electricity to households throughout the UK, operating as one of the larger independent providers in a market dominated by a handful of established names. Their model centres on tariffs that stay below the official price cap, combined with options that adjust charges according to real-time grid conditions. This includes straightforward deals for standard homes as well as arrangements that link…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for octopus.energy yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
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2
0.01% of its search traffic
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
7/8 core fields
85/100
robots ✓ · sitemap ✓
Detected
Fix these first
Updated Jun 6, 2026
# Octopus Energy ## About Octopus Energy started out in 2015 with a clear aim to shake up the UK energy market by offering fairer prices and renewable power to households. They quickly grew by focusing on smart tariffs that reward customers for using energy when it is abundant and cheap. The company serves both residential homes and small businesses with straightforward billing and an easy-to-use app that shows real-time usage. Their approach combines renewable generation with technology that helps balance the grid during peak times. Customers often mention the transparent pricing and responsive customer service as reasons they stay with the supplier. Over the years Octopus has expanded into electric vehicle charging and home battery storage solutions that work alongside their tariffs. The business model relies on direct supply contracts and partnerships with renewable generators rather than traditional wholesale trading. They operate mainly in the UK but have started similar ventures in other European markets. Staff numbers have grown rapidly as the customer base passed the million mark. The company keeps investing in its own tech platform to make switching energy suppliers faster and smoother. Many users appreciate the Octopus Agile tariff that can deliver very low or even negative prices during windy or sunny periods. Their app also lets people track carbon savings and comp
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
Performance
Accessibility
Excellent
10 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Audience it targets
Homeowners and small business owners interested in renewables · 25-55 · United Kingdom
Company type
Private