Last updated: September 2026
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obi.pl Web Traffic Statistics
Key findings
- OBI (Retail) is ranked #59,018 worldwide in our September 2026 domain ranking, inside the top 100,000, down 1,447 places from #57,571 in August 2026.
- It is estimated to receive about 1,604 visits a month from search, 100% of it organic, across 974 ranking keywords.
- Its AI visibility score is 85 out of 100 (grade A), with a published llms.txt of 134 lines.
- Its last technical audit scored 88/100, with "Implement Robots.txt File" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #59,018 | ▼ 1,447 |
| August 2026 | #57,571 | ▼ 36,990 |
| July 2026 | #20,581 | ▲ 4,400 |
| June 2026 | #24,981 | — |
| May 2026 | #24,981 | ▲ 31,249 |
| April 2026 | #56,230 | ▲ 790 |
| March 2026 | #57,020 | ▼ 2,439 |
| February 2026 | #54,581 | — |
What this company does
OBI runs a chain of stores across Poland focused on construction materials and garden supplies. Shoppers can browse aisles filled with lumber, paints, tiles, plumbing fixtures, and power tools alongside outdoor essentials such as potting soils, bark mulch, fertilizers, and fencing. The selection covers both large-scale building jobs and smaller weekend fixes, with many items available for same-day pickup or delivery…
Our read on the site
Good foundation with room for improvement.
obi.pl Traffic and Visitor Engagement
obi.pl draws an estimated 1,604 visits a month from search engines. Effectively all of it is organic — about 1,604 visits from unpaid results. Spread across 974 ranking keywords, that averages roughly 1.6 organic visits per keyword.
Monthly visits
1.6K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
1.6K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
obi.pl AI Visibility
On our AI visibility scale obi.pl earns 85 of 100 points, a grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
obi.pl LLMS.txt
The llms.txt on obi.pl runs to 134 lines (5,236 characters) across 12 sections, last generated in April 2026. It introduces the site as "OBI - Building Materials and Interior Finishing Products". It tells AI engines the business works in Retail, Construction and Home Improvement. It describes 3 products, including Building Materials, Garden Supplies and Interior Finishing Products. Services it lists include Home Improvement Consultation and Delivery Services. The audience it names is Homeowners, Contractors, DIY Enthusiasts, aged 25-54 (Poland). Technologies it mentions include HTML, CSS, JavaScript, PHP and MySQL. The keywords it claims start with "materiały budowlane", "akcesoria budowlane", "nawozy" and "podłoża".
Status
Published
AI engines can read it
Lines
134
In the file
Size
5.2K
Characters
Sections
12
Updated Apr 6, 2026
What the file says
# OBI - Building Materials and Interior Finishing Products ## About OBI is a leading provider of high-quality building materials and interior finishing products. Catering to homeowners and contractors alike, OBI offers a comprehensive range of products to help customers furnish their homes and gardens affordably and reliably. With a commitment to quality and customer satisfaction, OBI strives to be the go-to destination for all construction and gardening needs. **Areas of Work:** Retail, Construction, Home Improvement ## Things to Remember - **Website:** https://obi.pl - **Address:** Not Available, Warsaw, Poland - **Contact:** [email protected] - **Phone:** +48-22-123-45-67 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** Europe/Warsaw - **Currency:** PLN - **Company Type:** Private - **Employees:** 200 employees - **Revenue:** $150M - **Hiring Status:** Yes, actively hiring ## Products - **Building Materials** (Contact for pricing): A wide range of high-quality building materials for construction projects. - **Garden Supplies** (Contact for pricing): Essential supplies for gardening and landscaping. - **Interior Finishing Products** (Contact for pricing): Products for finishing interiors, including paints, wallpapers, and flooring. ## Services - **Home Improvement Consultation** ($100/hour): Professional consultation services for home improvement projects. - **Delivery Services**
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Building MaterialsContact for pricing
- Garden SuppliesContact for pricing
- Interior Finishing ProductsContact for pricing
Services it tells AI about
- Home Improvement Consultation$100/hour
- Delivery ServicesContact for quote
Competitors it names
Audience it targets
Homeowners, Contractors, DIY Enthusiasts · 25-54 · Poland
Company type
Private · actively hiring
obi.pl Organic Keywords
Google lists obi.pl for about 974 keywords, which together bring an estimated 1,604 organic visits a month.
Ranking keywords
974
Found in Google for this domain
Visits they bring
1.6K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
obi.pl SEO Audit
The latest technical audit of obi.pl scored 88 out of 100 overall. Performance is its weakest area at 72, while SEO scores highest at 92. The audit makes 14 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement Robots.txt File
- CriticalCreate and Submit Sitemap
- HighOptimize Image Sizes
- HighMinimize JavaScript and CSS Files
10 more recommendations, with the exact changes and the pages they apply to, are in the full report.
obi.pl Competitors and Alternatives
OBI's company profile names castorama.pl, leroymerlin.pl and brico.pl as competitors. Its own llms.txt adds bricomarche.pl and homeandyou.pl. Outside its market, the domains ranked closest to it in our worldwide ranking are meridiano.net, modelsearcher.com, tinkoff.ai and laredoute.es.
obi.pl Company Profile
OBI runs a chain of stores across Poland focused on construction materials and garden supplies. Shoppers can browse aisles filled with lumber, paints, tiles, plumbing fixtures, and power tools alongside outdoor essentials such as potting soils, bark mulch, fertilizers, and fencing. The selection covers both large-scale building jobs and smaller weekend fixes, with many items available for same-day pickup or delivery…
OBI was founded in 1994, about 32 years ago, and is headquartered in Warsaw, Poland. Its workforce is listed as between 201 and 500 employees. Its profile files it under Retail, with further tags for Construction, Home Improvement and E-commerce. Products on record for it: Building Materials, Garden Supplies and Interior Finishing Products. Reported revenue is $150M (2022). Its tagline reads: "Market budowlany i ogrodniczy OBI - akcesoria budowlane".
- Sector
- Retail
- Headquarters
- Warsaw, Poland
- Founded
- 1994
- Employees
- 201-500
- Revenue
- $150M (2022)
- Funding
- Not Disclosed
- Products
- Building Materials, Garden Supplies, Interior Finishing Products
obi.pl Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
obi.pl Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for obi.pl yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to obi.pl
Neighbours of #59,018 in our worldwide ranking — each with its own report.
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