Last updated: August 2026
Global rank: Worldwide · 2026-08
#155
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
96.8M
per month, estimated
Keywords
5.9M
ranking in Google
Organic share
100%
96.8M organic visits
LLMS.txt
Published
171 lines AI engines can read
You're seeing the free preview of nytimes.com
nytimes.com Web Traffic Statistics
Key findings
- The New York Times (Media) is ranked #155 worldwide in our August 2026 domain ranking, inside the top 1,000, down 2 places from #153 in July 2026.
- It is estimated to receive about 96.8 million visits a month from search, 100% of it organic, across 5.9 million ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 171 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #155 | ▼ 2 |
| July 2026 | #153 | ▼ 1 |
| June 2026 | #152 | — |
| May 2026 | #152 | ▼ 2 |
| April 2026 | #150 | ▲ 6 |
| March 2026 | #156 | ▲ 1 |
| February 2026 | #157 | — |
What this company does
The New York Times produces daily news coverage across politics, business, science, arts, and international affairs. Its journalists gather information from sources around the world, verify details, and present stories in written articles, photographs, videos, and interactive features. The site also offers opinion columns, book reviews, cooking guides, and crossword puzzles that readers access through both free and p…
Our read on the site
The SEO health of https://nytimes.com is critically compromised due to missing essential on-page elements such as title, meta description, and H1 tags. Additionally, the absence of a viewport meta tag, robots.txt, and sitemap.xml indicates significant technical issues that could hinder search engine indexing and user e…
nytimes.com Traffic and Visitor Engagement
nytimes.com draws an estimated 96.8 million visits a month from search engines. Effectively all of it is organic — about 96.8 million visits from unpaid results. Paid search contributes only about 2,183 visits a month. Spread across 5.9 million ranking keywords, that averages roughly 17 organic visits per keyword.
Monthly visits
96.8M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
96.8M
100% of all traffic
Paid visits
2.2K
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
nytimes.com AI Visibility
On our AI visibility scale nytimes.com earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
nytimes.com LLMS.txt
The llms.txt on nytimes.com runs to 171 lines (7,334 characters) across 12 sections, last generated in May 2026. It introduces the site as "The New York Times". It tells AI engines the business works in News Media, Digital Publishing and Journalism. It describes 5 products, with prices such as Digital News Subscription at $4/week, NYT Cooking at $5/month add-on and Wirecutter at Free with affiliate links. Services it lists include Breaking News Coverage, Investigative Journalism, Opinion and Analysis and Podcasts and Audio. The audience it names is College-educated, high-income, aged 25-65 (North America, Global). Technologies it mentions include HTTPS, Viewport Optimization, Robots.txt, Sitemap.xml and Google Analytics. The keywords it claims start with "breaking news", "US news", "world news" and "politics". It gives the company type as Public and says it is hiring.
Status
Published
AI engines can read it
Lines
171
In the file
Size
7.3K
Characters
Sections
12
Updated May 2, 2026
What the file says
# The New York Times ## About The New York Times stands as one of the world's premier news organizations, churning out daily content that informs and influences millions. From breaking stories on elections and wars to lifestyle features on food and travel, it covers the spectrum with unmatched depth. Subscribers get premium access to archives, crosswords, and expert analysis that helps navigate today's chaos. The company has grown beyond paper into a digital powerhouse, with apps drawing in younger readers through interactive games and podcasts. Its journalists, often award-winners, prioritize accuracy over speed. Business-wise, it monetizes through bundles that include sports from The Athletic and shopping advice via Wirecutter. Globally, it shapes discourse while adapting to paywalls and algorithms. Challenges like declining print ads haven't dimmed its subscriber surge. Leadership pushes for tech integration without compromising integrity. For anyone seeking substance over sensationalism, the Times delivers daily value. **Areas of Work:** News Media, Digital Publishing, Journalism ## Things to Remember - **Website:** https://www.nytimes.com - **Address:** New York, United States - **Contact:** - **Phone:** - **Hours:** 24/7 - **Timezone:** EST - **Currency:** USD - **Company Type:** Public - **Employees:** 5700 - **Revenue:** $2.4B - **Hiring Status:** Yes, actively hir
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Digital News Subscription$4/week
- NYT GamesIncluded in subscription
- NYT Cooking$5/month add-on
- WirecutterFree with affiliate links
- The AthleticBundled $1/month intro
Services it tells AI about
- Breaking News CoverageSubscription
- Investigative JournalismSubscription
- Opinion and AnalysisSubscription
- Podcasts and AudioSubscription
- Live EventsVaries
Competitors it names
Audience it targets
College-educated, high-income · 25-65 · North America, Global
Company type
Public · actively hiring
nytimes.com Organic Keywords
Google lists nytimes.com for about 5.9 million keywords, which together bring an estimated 96.8 million organic visits a month.
Ranking keywords
5.9M
Found in Google for this domain
Visits they bring
96.8M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
nytimes.com SEO Audit
The latest technical audit of nytimes.com scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- CriticalAdd H1 Tags
- HighCreate a Robots.txt File
- HighDevelop a Sitemap.xml
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
nytimes.com Competitors and Alternatives
The New York Times's company profile names washingtonpost.com, wsj.com and bbc.com as competitors. Its own llms.txt adds https://www.theglobeandmail.com, https://www.cbc.ca, https://www.huffpost.com, https://www.reuters.com and https://www.politico.com. Outside its market, the domains ranked closest to it in our worldwide ranking are xiaomi.com, godaddy.com, steamserver.net and one.one.
nytimes.com Company Profile
The New York Times produces daily news coverage across politics, business, science, arts, and international affairs. Its journalists gather information from sources around the world, verify details, and present stories in written articles, photographs, videos, and interactive features. The site also offers opinion columns, book reviews, cooking guides, and crossword puzzles that readers access through both free and p…
The New York Times was founded in 1851, about 175 years ago, and is headquartered in New York, United States. Its workforce is listed as between 1,001 and 5,000 employees. It was founded by Henry Jarvis Raymond. Its profile files it under Media, with further tags for Publishing, Digital Journalism and Subscription-based. Products on record for it: Digital News Subscription, Print Newspaper, Podcasts and Mobile Apps. Reported revenue is $1.8B (2022), and total funding is listed at Public. Its tagline reads: "Breaking News, US News, World News and Videos".
- Sector
- Media
- Headquarters
- New York, United States
- Founded
- 1851
- Employees
- 1001-5000
- Revenue
- $1.8B (2022)
- Funding
- Public
- Founders
- Henry Jarvis Raymond
- Products
- Digital News Subscription, Print Newspaper, Podcasts, Mobile Apps
nytimes.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
nytimes.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for nytimes.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to nytimes.com
Neighbours of #155 in our worldwide ranking — each with its own report.
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