Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Featured
Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#2,711
AI visibility: Grade A+
92
SEO health: Latest audit
79
Visits
1.5M
per month, estimated
Keywords
324.5K
ranking in Google
Organic share
100%
1.5M organic visits
LLMS.txt
Published
153 lines AI engines can read
You're seeing the free preview of nsw.gov.au
A snapshot of how nsw.gov.au performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
The NSW Government operates as the primary administrative body for New South Wales, handling a wide range of public responsibilities from maintaining roads and public transport systems to overseeing schools and hospitals across the state. Through its official website, it offers residents direct access to information on policies, forms, and online services that cover everything from applying for licenses to checking o…
Our read on the site
The overall SEO health of nsw.gov.au is moderately strong, with a high accessibility score and a solid SEO score. However, there are critical areas for improvement, particularly in on-page elements like the meta description and performance optimization.
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
1.5M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
1.5M
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
153
In the file
Size
6.9K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
324.5K
Found in Google for this domain
Visits they bring
1.5M
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
Excellent
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
The NSW Government operates as the primary administrative body for New South Wales, handling a wide range of public responsibilities from maintaining roads and public transport systems to overseeing schools and hospitals across the state. Through its official website, it offers residents direct access to information on policies, forms, and online services that cover everything from applying for licenses to checking o…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for nsw.gov.au yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #2,711 in our worldwide ranking — each with its own report.
You are looking at one domain. nsw.gov.au competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
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0
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
6/8 core fields
92/100
robots ✓ · sitemap ✓
Detected
Fix these first
Updated Mar 6, 2026
# NSW Government Official Website ## About The NSW Government is dedicated to providing essential services and support to the residents of New South Wales, Australia. It focuses on a wide range of areas including health, education, transportation, and infrastructure development. By leveraging innovative solutions and community engagement, the government aims to enhance the quality of life for all citizens. The NSW Government is committed to transparency, sustainability, and fostering economic growth within the region. **Areas of Work:** Government, Public Services, Digital Services ## Things to Remember - **Website:** https://nsw.gov.au - **Address:** Sydney, New South Wales, Australia - **Contact:** [email protected] - **Phone:** +61 2 9228 5555 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** Australia/Sydney - **Currency:** AUD - **Company Type:** Public - **Employees:** Not Disclosed - **Revenue:** Not Disclosed - **Hiring Status:** Yes, actively hiring ## Products - **Public Health Services** (Free or Subsidized): Comprehensive health services including hospitals, clinics, and public health campaigns for NSW residents. - **Education Programs** (Free or Subsidized): Public schooling, vocational training, and educational resources for children and adults in NSW. - **Transportation Infrastructure** (Contact for pricing): Development and maintenance of public transport syste
Sections in the file
Areas of work
Keywords it claims
Technologies
Performance
Accessibility
Excellent
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Products it tells AI about
Audience it targets
Residents, Businesses, Tourists, Students · All ages · New South Wales, Australia
Company type
Public · actively hiring