Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Featured
Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#500
AI visibility: Grade A+
90
SEO health: Latest audit
61
Visits
17.4M
per month, estimated
Keywords
1.3M
ranking in Google
Organic share
100%
17.4M organic visits
LLMS.txt
Published
135 lines AI engines can read
You're seeing the free preview of npr.org
A snapshot of how npr.org performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
NPR creates and shares news stories along with cultural content that includes music selections, artistic features, and podcast series. The organization reports on events happening across the country and around the globe, examining topics in politics, health, science, and commerce while also highlighting creative works and community voices. Through a combination of radio segments and digital articles, it builds a broa…
Our read on the site
The overall SEO health of npr.org shows a strong SEO score of 92/100, but there are significant areas for improvement, particularly in performance and best practices, which are at 46/100 and 35/100 respectively. Addressing the identified content gaps and technical issues will enhance user experience and search visibili…
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
17.4M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
17.4M
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
135
In the file
Size
5.7K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
1.3M
Found in Google for this domain
Visits they bring
17.4M
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
Excellent
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
NPR creates and shares news stories along with cultural content that includes music selections, artistic features, and podcast series. The organization reports on events happening across the country and around the globe, examining topics in politics, health, science, and commerce while also highlighting creative works and community voices. Through a combination of radio segments and digital articles, it builds a broa…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for npr.org yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #500 in our worldwide ranking — each with its own report.
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6
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✗
Detected
Fix these first
Updated Mar 5, 2026
# NPR - National Public Radio ## About NPR (National Public Radio) is a nonprofit media organization that serves as a national syndicator to a network of public radio stations in the United States. It provides in-depth news coverage, analysis, and cultural programming, delivering content that informs and engages audiences across various platforms. NPR is dedicated to producing high-quality journalism that reflects the diversity of the American experience and fosters a deeper understanding of the world. **Areas of Work:** Media, Journalism, Broadcasting ## Things to Remember - **Website:** https://npr.org - **Address:** 1111 North Capitol Street NE, Washington, D.C., United States - **Contact:** [email protected] - **Phone:** +1-202-513-2000 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Nonprofit - **Employees:** 900 employees - **Revenue:** $300M - **Hiring Status:** Yes, actively hiring ## Products - **News Programming** (Free): Comprehensive news coverage including breaking news, politics, and world events delivered through radio and digital platforms. - **Podcasts** (Free): A wide range of podcasts covering topics like news, culture, science, and storytelling, available for streaming and download. - **Music and Arts Programming** (Free): Curated content focusing on music, arts, and cultural stories, featuring intervi
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
Performance
Accessibility
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Audience it targets
Professionals, Students, Educators, General Public · 25-54 · Global
Company type
Nonprofit · actively hiring