Last updated: August 2026
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npr.org Web Traffic Statistics
Key findings
- NPR (Media) is ranked #500 worldwide in our August 2026 domain ranking, inside the top 1,000, down 19 places from #481 in July 2026.
- It is estimated to receive about 17.4 million visits a month from search, 100% of it organic, across 1.3 million ranking keywords.
- Its AI visibility score is 90 out of 100 (grade A+), with a published llms.txt of 135 lines.
- Its last technical audit scored 61/100, with "Implement H1 Tags" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #500 | ▼ 19 |
| July 2026 | #481 | ▼ 15 |
| June 2026 | #466 | — |
| May 2026 | #466 | ▲ 17 |
| April 2026 | #483 | ▼ 24 |
| March 2026 | #459 | ▲ 3 |
| February 2026 | #462 | — |
What this company does
NPR creates and shares news stories along with cultural content that includes music selections, artistic features, and podcast series. The organization reports on events happening across the country and around the globe, examining topics in politics, health, science, and commerce while also highlighting creative works and community voices. Through a combination of radio segments and digital articles, it builds a broa…
Our read on the site
The overall SEO health of npr.org shows a strong SEO score of 92/100, but there are significant areas for improvement, particularly in performance and best practices, which are at 46/100 and 35/100 respectively. Addressing the identified content gaps and technical issues will enhance user experience and search visibili…
npr.org Traffic and Visitor Engagement
npr.org draws an estimated 17.4 million visits a month from search engines. Effectively all of it is organic — about 17.4 million visits from unpaid results. Paid search contributes only about 6 visits a month. Spread across 1.3 million ranking keywords, that averages roughly 14 organic visits per keyword.
Monthly visits
17.4M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
17.4M
100% of all traffic
Paid visits
6
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
npr.org AI Visibility
On our AI visibility scale npr.org earns 90 of 100 points, a grade A+. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
npr.org LLMS.txt
The llms.txt on npr.org runs to 135 lines (5,707 characters) across 12 sections, last generated in March 2026. It introduces the site as "NPR - National Public Radio". It tells AI engines the business works in Media, Journalism and Broadcasting. It describes 3 products, with prices such as News Programming at Free, Podcasts at Free and Music and Arts Programming at Free. Services it lists include Radio Syndication and Digital Content Distribution. The audience it names is Professionals, Students, Educators, General Public, aged 25-54 (Global). Technologies it mentions include HTML5, CSS3, JavaScript, Cloudflare and AWS. The keywords it claims start with "NPR", "news", "analysis" and "music". It gives the company type as Nonprofit and says it is hiring.
Status
Published
AI engines can read it
Lines
135
In the file
Size
5.7K
Characters
Sections
12
Updated Mar 5, 2026
What the file says
# NPR - National Public Radio ## About NPR (National Public Radio) is a nonprofit media organization that serves as a national syndicator to a network of public radio stations in the United States. It provides in-depth news coverage, analysis, and cultural programming, delivering content that informs and engages audiences across various platforms. NPR is dedicated to producing high-quality journalism that reflects the diversity of the American experience and fosters a deeper understanding of the world. **Areas of Work:** Media, Journalism, Broadcasting ## Things to Remember - **Website:** https://npr.org - **Address:** 1111 North Capitol Street NE, Washington, D.C., United States - **Contact:** [email protected] - **Phone:** +1-202-513-2000 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Nonprofit - **Employees:** 900 employees - **Revenue:** $300M - **Hiring Status:** Yes, actively hiring ## Products - **News Programming** (Free): Comprehensive news coverage including breaking news, politics, and world events delivered through radio and digital platforms. - **Podcasts** (Free): A wide range of podcasts covering topics like news, culture, science, and storytelling, available for streaming and download. - **Music and Arts Programming** (Free): Curated content focusing on music, arts, and cultural stories, featuring intervi
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- News ProgrammingFree
- PodcastsFree
- Music and Arts ProgrammingFree
Services it tells AI about
- Radio SyndicationContact for quote
- Digital Content DistributionContact for quote
Competitors it names
Audience it targets
Professionals, Students, Educators, General Public · 25-54 · Global
Company type
Nonprofit · actively hiring
npr.org Organic Keywords
Google lists npr.org for about 1.3 million keywords, which together bring an estimated 17.4 million organic visits a month.
Ranking keywords
1.3M
Found in Google for this domain
Visits they bring
17.4M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
npr.org SEO Audit
The latest technical audit of npr.org scored 61 out of 100 overall. Performance is its weakest area at 46, while SEO scores highest at 92. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- CriticalImplement H1 Tags
- HighAdd Alt Text to Images
- CriticalCreate a Sitemap
- HighEnhance Page Load Speed
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
npr.org Competitors and Alternatives
NPR's company profile names bbc.co.uk, reuters.com and cnn.com as competitors. Its own llms.txt adds foxnews.com and apnews.com. Outside its market, the domains ranked closest to it in our worldwide ranking are markmonitor.com, docker.com, amazon.co.jp and atlassian.net.
npr.org Company Profile
NPR creates and shares news stories along with cultural content that includes music selections, artistic features, and podcast series. The organization reports on events happening across the country and around the globe, examining topics in politics, health, science, and commerce while also highlighting creative works and community voices. Through a combination of radio segments and digital articles, it builds a broa…
NPR was founded in 1970, about 56 years ago, and is headquartered in Washington, D.c., United States. Its workforce is listed as between 501 and 1,000 employees. Its profile files it under Media, with further tags for Journalism, Broadcasting and Nonprofit. Products on record for it: News Programming, Podcasts and Music and Arts Programming. Reported revenue is $300M (2022), and total funding is listed at $400M. Its tagline reads: "Nonprofit journalism with a mission.".
- Sector
- Media
- Headquarters
- Washington, D.c., United States
- Founded
- 1970
- Employees
- 501-1000
- Revenue
- $300M (2022)
- Funding
- $400M
- Products
- News Programming, Podcasts, Music and Arts Programming
npr.org Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
npr.org Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for npr.org yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to npr.org
Neighbours of #500 in our worldwide ranking — each with its own report.
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