Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Featured
Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#16,576
AI visibility: Grade A+
97
SEO health: Latest audit
89
Visits
6.0K
per month, estimated
Keywords
1.8K
ranking in Google
Organic share
100%
6.0K organic visits
LLMS.txt
Published
152 lines AI engines can read
You're seeing the free preview of npo.nl
A snapshot of how npo.nl performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
De Nederlandse Publieke Omroep, beter bekend als NPO, is de parapluorganisatie achter het Nederlandse publieke omroepbestel. Ze brengen een breed scala aan programma's op tv, radio en online, van nieuws en documentaires tot kinderprogramma's en sportuitzendingen. Met een focus op onafhankelijke journalistiek en culturele programmering serveert NPO de hele Nederlandse bevolking met inhoud die informeert, vermaakt en v…
Our read on the site
The overall SEO health of npo.nl is strong, with a perfect SEO score of 100/100 and excellent accessibility. However, there are areas for improvement, particularly in content gaps and on-page optimization, which could enhance user engagement and search visibility.
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
6.0K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
6.0K
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
152
In the file
Size
7.5K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
1.8K
Found in Google for this domain
Visits they bring
6.0K
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
Excellent
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
De Nederlandse Publieke Omroep, beter bekend als NPO, is de parapluorganisatie achter het Nederlandse publieke omroepbestel. Ze brengen een breed scala aan programma's op tv, radio en online, van nieuws en documentaires tot kinderprogramma's en sportuitzendingen. Met een focus op onafhankelijke journalistiek en culturele programmering serveert NPO de hele Nederlandse bevolking met inhoud die informeert, vermaakt en v…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for npo.nl yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #16,576 in our worldwide ranking — each with its own report.
You are looking at one domain. npo.nl competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
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0
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
7/8 core fields
100/100
robots ✓ · sitemap ✓
Detected
Fix these first
Updated May 1, 2026
# Nederlandse Publieke Omroep ## About NPO is het hart van de Nederlandse publieke omroep, waar tv, radio en digitaal samenkomen in een mix van nieuws, drama, docs en kinderplezier. Ze financieren en coördineren content van lid-omroepen, met een nadruk op kwaliteit en onafhankelijkheid. Miljoenen Nederlanders vertrouwen op hun dagelijkse uitzendingen voor betrouwbare info en ontspanning. Van live sport tot diepgaande interviews, alles is gratis toegankelijk. Online platforms zoals NPO Start maken binge-watchen makkelijk, terwijl podcasts perfect zijn voor onderweg. Ze investeren in jeugdcontent en educatie om toekomstige generaties te bereiken. In tijden van crisis leveren ze cruciale updates. Hun Hilversum-hub bruist van creativiteit en techniek. NPO innoveert met apps en social media om jong publiek te binden. Documentaires winnen prijzen en inspireren debat. Radiozenders draaien non-stop hits en talkshows. Samenwerkingen met makers zorgen voor fris aanbod. De publieke financiering houdt reclame buiten de deur. Ze archiveren geschiedenis voor posteriteit. Interactieve features maken kijkers deel van het verhaal. NPO's rol in de samenleving is onvervangbaar. Ze passen zich aan aan streaming-trends zonder kern te verliezen. Voor alle smaken iets, van soap tot symphony. Betrouwbaarheid en diversiteit definiëren hen. Toekomstgericht met AI-tools voor aanbevelingen. **Areas of W
Sections in the file
Areas of work
Keywords it claims
Technologies
Performance
Accessibility
Excellent
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Products it tells AI about
Audience it targets
Dutch families, news enthusiasts, students · 0-80+ · Netherlands
Company type
Public Service