Last updated: August 2026
Global rank: Worldwide · 2026-08
#13,252
AI visibility: Grade C
64
SEO health: Not audited
—
Visits
1.3M
per month, estimated
Keywords
227.4K
ranking in Google
Organic share
100%
1.3M organic visits
LLMS.txt
Published
138 lines AI engines can read
You're seeing the free preview of nolo.com
nolo.com Web Traffic Statistics
Key findings
- Nolo (Legal Services) is ranked #13,252 worldwide in our August 2026 domain ranking, inside the top 100,000, down 48 places from #13,204 in July 2026.
- It is estimated to receive about 1.3 million visits a month from search, 100% of it organic, across 227,400 ranking keywords.
- Its AI visibility score is 64 out of 100 (grade C), with a published llms.txt of 138 lines.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #13,252 | ▼ 48 |
| July 2026 | #13,204 | ▼ 454 |
| June 2026 | #12,750 | — |
| May 2026 | #12,750 | ▼ 584 |
| April 2026 | #12,166 | ▼ 78 |
| March 2026 | #12,088 | ▼ 161 |
| February 2026 | #11,927 | — |
What this company does
Nolo has long been a source for legal self-help materials. Their offerings include books on various areas of law, downloadable forms for common legal documents, and programs that walk users through the process of preparing paperwork for courts or agencies. The content covers everyday situations such as planning for the future with trusts and powers of attorney, handling property matters, or resolving employment issue…
nolo.com Traffic and Visitor Engagement
Search engines send nolo.com an estimated 1.3 million visits a month. Effectively all of it is organic — about 1.3 million visits from unpaid results. Paid search contributes only about 1 visits a month. Spread across 227,400 ranking keywords, that averages roughly 5.7 organic visits per keyword.
Monthly visits
1.3M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
1.3M
100% of all traffic
Paid visits
1
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
nolo.com AI Visibility
nolo.com scores 64 out of 100 on our AI visibility scale, grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (19/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
Not scanned yet
Not scanned yet
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Run a full SEO scan — technical health is unscored until then.
nolo.com LLMS.txt
The llms.txt on nolo.com runs to 138 lines (6,155 characters) across 12 sections, last generated in March 2026. It introduces the site as "Nolo - Legal Information and Software". It tells AI engines the business works in Legal Services, Publishing and Software. It describes 3 products, with prices such as Legal Forms and Software at Starting at $39.99 one-time purchase and Legal Articles and Guides at Free. Services it lists include Document Preparation Assistance and Attorney Referral Service. The audience it names is Individuals, Small Business Owners, Legal Enthusiasts, aged 25-54 (Global). Technologies it mentions include React, Node.js, AWS and MySQL. The keywords it claims start with "legal information", "DIY legal forms", "legal software" and "online legal services".
Status
Published
AI engines can read it
Lines
138
In the file
Size
6.2K
Characters
Sections
12
Updated Mar 10, 2026
What the file says
# Nolo - Legal Information and Software ## About Nolo is a trusted provider of legal information and software, empowering individuals and small businesses to manage their legal needs independently. Founded in 1971, Nolo offers a comprehensive range of resources including legal forms, articles, guides, and online services. Their mission is to make complex legal concepts accessible to everyone, serving a global audience of DIY legal enthusiasts and professionals alike. **Areas of Work:** Legal Services, Publishing, Software ## Things to Remember - **Website:** https://nolo.com - **Address:** 950 Parker Street, Berkeley, CA 94710, United States - **Contact:** [email protected] - **Phone:** +1-800-728-3555 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/Los_Angeles - **Currency:** USD - **Company Type:** Private - **Employees:** 100 employees - **Revenue:** $20M - **Hiring Status:** Yes, actively hiring ## Products - **Legal Forms and Software** (Starting at $39.99 one-time purchase): A suite of downloadable legal forms and software for creating wills, contracts, and other legal documents without a lawyer. - **Legal Articles and Guides** (Free): Extensive library of free articles and guides covering various legal topics such as family law, business law, and estate planning. - **Online Legal Services** (Contact for pricing): Digital platform offering access to legal document p
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Legal Forms and SoftwareStarting at $39.99 one-time purchase
- Legal Articles and GuidesFree
- Online Legal ServicesContact for pricing
Services it tells AI about
- Document Preparation AssistanceContact for quote
- Attorney Referral ServiceContact for quote
Competitors it names
Audience it targets
Individuals, Small Business Owners, Legal Enthusiasts · 25-54 · Global
Company type
Private · actively hiring
nolo.com Organic Keywords
Google lists nolo.com for about 227,400 keywords, which together bring an estimated 1.3 million organic visits a month.
Ranking keywords
227.4K
Found in Google for this domain
Visits they bring
1.3M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
nolo.com Competitors and Alternatives
Nolo's company profile names legalzoom.com, rocketlawyer.com and avvo.com as competitors. Its own llms.txt adds findlaw.com and lawyers.com. Outside its market, the domains ranked closest to it in our worldwide ranking are jet.amazon, tsite.jp, yadro.com and chick-fil-a.com.
nolo.com Company Profile
Nolo has long been a source for legal self-help materials. Their offerings include books on various areas of law, downloadable forms for common legal documents, and programs that walk users through the process of preparing paperwork for courts or agencies. The content covers everyday situations such as planning for the future with trusts and powers of attorney, handling property matters, or resolving employment issue…
Founded in 1971 (about 55 years ago), Nolo is based in Berkeley, United States. Its workforce is listed as between 51 and 200 employees. It was founded by Edwin D. Reilly. Its profile files it under Legal Services, with further tags for Publishing, Software and B2C. Products on record for it: Legal Forms and Software, Legal Articles and Guides and Online Legal Services. Reported revenue is $20M (2022). Its tagline reads: "Legal solutions for everyone".
- Sector
- Legal Services
- Headquarters
- Berkeley, United States
- Founded
- 1971
- Employees
- 51-200
- Revenue
- $20M (2022)
- Funding
- Not Disclosed
- Founders
- Edwin D. Reilly
- Products
- Legal Forms and Software, Legal Articles and Guides, Online Legal Services
nolo.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
nolo.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for nolo.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
nolo.com SEO Audit
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
This site hasn't been audited yet.
The SEO report runs a fresh crawl and scores over 100 technical checks.
Companies ranked next to nolo.com
Neighbours of #13,252 in our worldwide ranking — each with its own report.
Wait — let's zoom out.
You are looking at one domain. nolo.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
Everything above, for your own domainand the plan to fix it
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
Look up another company
A brand name or a domain — the whole overview loads in seconds.