Last updated: August 2026
Global rank: Worldwide · 2026-08
#6,544
AI visibility: Grade A+
97
SEO health: Latest audit
93
Visits
626.5K
per month, estimated
Keywords
20.8K
ranking in Google
Organic share
100%
626.5K organic visits
LLMS.txt
Published
137 lines AI engines can read
You're seeing the free preview of nngroup.com
nngroup.com Web Traffic Statistics
Key findings
- Nielsen Norman Group (User Experience) is ranked #6,544 worldwide in our August 2026 domain ranking, inside the top 10,000, up 216 places from #6,760 in July 2026.
- It is estimated to receive about 626,500 visits a month from search, 100% of it organic, across 20,800 ranking keywords.
- Its AI visibility score is 97 out of 100 (grade A+), with a published llms.txt of 137 lines.
- Its last technical audit scored 93/100, with "Optimize Image Alt Text" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #6,544 | ▲ 216 |
| July 2026 | #6,760 | ▲ 129 |
| June 2026 | #6,889 | — |
| May 2026 | #6,889 | ▼ 24 |
| April 2026 | #6,865 | ▲ 655 |
| March 2026 | #7,520 | ▲ 242 |
| February 2026 | #7,762 | — |
What this company does
Nielsen Norman Group has established itself as a key player in the user experience area by combining original research with practical training and consulting. The team performs studies on user behavior and publishes the results to help others understand what works in interface design. They run a variety of courses, both live and self-paced, that cover topics from basic usability testing to advanced research technique…
Our read on the site
The Nielsen Norman Group website exhibits strong overall SEO health with an impressive SEO score of 100/100 and high performance metrics. However, there are opportunities for improvement in content coverage and image optimization that could enhance user experience and search visibility.
nngroup.com Traffic and Visitor Engagement
nngroup.com draws an estimated 626,500 visits a month from search engines. Effectively all of it is organic — about 626,500 visits from unpaid results. Spread across 20,800 ranking keywords, that averages roughly 30 organic visits per keyword.
Monthly visits
626.5K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
626.5K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
nngroup.com AI Visibility
On our AI visibility scale nngroup.com earns 97 of 100 points, a grade A+. It takes full marks for LLMS.txt, SEO health, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
nngroup.com LLMS.txt
The llms.txt on nngroup.com runs to 137 lines (6,234 characters) across 12 sections, last generated in March 2026. It introduces the site as "Nielsen Norman Group - User Experience Research & Training". It tells AI engines the business works in User Experience, Consulting and Research. It describes 3 products, with prices such as UX Research Reports at $99/report or Contact for subscription. Services it lists include UX Consulting Services, User Research and Testing and UX Strategy Workshops. The audience it names is UX Professionals, Designers, Product Managers, Businesses, aged 25-54 (Global). Technologies it mentions include HTML5, CSS3, JavaScript, Google Analytics and Custom CMS. The keywords it claims start with "user experience", "UX research", "UX training" and "usability testing".
Status
Published
AI engines can read it
Lines
137
In the file
Size
6.2K
Characters
Sections
12
Updated Mar 8, 2026
What the file says
# Nielsen Norman Group - User Experience Research & Training ## About Nielsen Norman Group (NN/g) is a leading authority in user experience (UX), dedicated to conducting pioneering research, offering training, and certifying UX professionals. They provide expert consulting services to help organizations improve their digital products and services through evidence-based UX methodologies. Founded in 1998, NN/g empowers businesses worldwide to create user-centered designs that enhance engagement and satisfaction. **Areas of Work:** User Experience, Consulting, Research ## Things to Remember - **Website:** https://nngroup.com - **Address:** New York, NY, USA - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Private - **Employees:** 75 employees - **Revenue:** $8.3M - **Hiring Status:** Yes, actively hiring ## Products - **UX Certification Programs** (Contact for pricing): Comprehensive training and certification programs for UX professionals to master user-centered design principles. - **UX Research Reports** ($99/report or Contact for subscription): In-depth reports based on extensive user research to guide businesses in improving their digital interfaces. - **UX Benchmarking Tools** (Contact for pricing): Tools and methodologies to benchmark and evaluate the usabili
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- UX Certification ProgramsContact for pricing
- UX Research Reports$99/report or Contact for subscription
- UX Benchmarking ToolsContact for pricing
Services it tells AI about
- UX Consulting ServicesContact for quote
- User Research and TestingContact for quote
- UX Strategy WorkshopsContact for quote
Competitors it names
Audience it targets
UX Professionals, Designers, Product Managers, Businesses · 25-54 · Global
Company type
Private · actively hiring
nngroup.com Organic Keywords
Google lists nngroup.com for about 20,800 keywords, which together bring an estimated 626,500 organic visits a month.
Ranking keywords
20.8K
Found in Google for this domain
Visits they bring
626.5K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
nngroup.com SEO Audit
The latest technical audit of nngroup.com scored 93 out of 100 overall. Performance is its weakest area at 80, while SEO scores highest at 100. The audit makes 12 recommendations in all, and 2 of the 4 listed first are rated high priority or critical.
Overall
Excellent
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- HighOptimize Image Alt Text
- MediumCreate a llms.txt File
- HighExpand Content on UX Trends
- MediumImprove Internal Linking Structure
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
nngroup.com Competitors and Alternatives
Nielsen Norman Group's company profile names uxdesign.cc and interaction-design.org as competitors. Its own llms.txt adds usabilityhub.com, userzoom.com and optimalworkshop.com. Outside its market, the domains ranked closest to it in our worldwide ranking are contentful.com, irecommend.ru, europapress.es and comparethemarket.com.
nngroup.com Company Profile
Nielsen Norman Group has established itself as a key player in the user experience area by combining original research with practical training and consulting. The team performs studies on user behavior and publishes the results to help others understand what works in interface design. They run a variety of courses, both live and self-paced, that cover topics from basic usability testing to advanced research technique…
Nielsen Norman Group was founded in 1998, about 28 years ago, and is headquartered in New York, United States. Its workforce is listed as between 51 and 200 employees. Its founders are Jakob Nielsen and Don Norman. Its profile files it under User Experience, with further tags for Consulting, Research and Training. Products on record for it: UX Certification Programs, UX Consulting Services and User Research and Testing. Reported revenue is $8.3M (2023), and total funding is listed at Bootstrapped. Its tagline reads: "Research-based, results-driven UX guidance and training.".
- Sector
- User Experience
- Headquarters
- New York, United States
- Founded
- 1998
- Employees
- 51-200
- Revenue
- $8.3M (2023)
- Funding
- Bootstrapped
- Founders
- Jakob Nielsen, Don Norman
- Products
- UX Certification Programs, UX Consulting Services, User Research and Testing
nngroup.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
nngroup.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for nngroup.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to nngroup.com
Neighbours of #6,544 in our worldwide ranking — each with its own report.
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